# Urusha Ali

Urusha Ali is a remote worker on Himalayas, E-commerce Analyst at Accenture, based in India.

Source: https://himalayas.app/@urushaali

```text
E-commerce Analyst at Accenture supporting Coles Australia, optimizing product discoverability and eliminating catalog discrepancies by 25%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 140k+ INR |
| Job categories | E Commerce Analyst |
| Skills | Ecommerce, Catalogue Management, Product Information Management, Master Data Management, Product Lifecycle Management, Digital Merchandising, SEO, Product Discovery, Cross Merchandising, Product Taxonomy, Campaign Execution, Multi Store Configuration, Product Onboarding, User Acceptance Testing, SQL |

## About

```text
At Accenture, supporting Coles Australia, I manage product onboarding and catalog enrichment across eight retail segments. I also coordinate product ingestion with suppliers and internal commercial brand categories.

I designed product associations and keyword strategies to improve search and discoverability, and planned digital promotions and online aisle layouts. My work included product restriction systems and range checks that eliminated web store catalog discrepancies by 25%.

I managed User Acceptance Testing for a new Master Data Management platform and automated validation mechanisms, improving workflow efficiency by 20%. I also trained e-commerce teams and used Oracle Retail systems, Power BI, SQL queries, and advanced Excel automation to support catalog operations.
```

## Experience

### E-commerce Analyst (current)

[Accenture](https://himalayas.app/companies/accenture). Apr 2018 - Present

```text
Directed end-to-end product onboarding, digital space allocation, and master catalog enrichment across eight core retail trading segments. Spearheaded complex product ingestion pipelines and optimized search and discoverability across multi-channel consumer touchpoints.
```

Skills: Oracle-Retail-Merchandising-Suite, Retail-Price-Management-(RPM), Master-Data-Management, Adobe-Experience-Cloud, SQL, Power-BI, Excel, Product-Lifecycle-Management, Digital-Merchandising, SEO

## Education

### Fledge Institute of Aviation & Hospitality

Diploma in Aviation & Hospitality, Aviation & Hospitality. 2017 - 2017

```text
Advanced certification focusing on customer relations, operational service standards, and communication protocols.
```

### East Point College of Management

Bachelor of Commerce, Commerce. 2014 - 2017

```text
Bachelor of Commerce with focus on commercial business management, economics, corporate accounting frameworks, and marketing strategies.
```

### St. Anne's Pre-University College

Pre-University Course, Commerce. 2012 - 2014

```text
Pre-University course with concentration in commercial operations, business foundational studies, and accountancy practices.
```

### Christ Global Residential School

SSLC, General Studies. 2012 - 2012

```text
General secondary school certificate with core metrics in analytical reasoning and foundational studies.
```

## Tech stack

- Microsoft Excel
- SQL
- Power BI

To contact Urusha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Shagun Mathur](https://himalayas.app/@shagunmathur): Management Consultant, Accenture Strategy & Consulting
- [Dharsana PS](https://himalayas.app/@dharsanaps): Freelance Catalog Specialist, Pleated Story
- [Sushmitha Gitte](https://himalayas.app/@sushmithagitte): Associate – Visual Auditing, Myntra Designs Pvt. Ltd.
- [Neelam Nawal](https://himalayas.app/@neelamnawal): Senior Associate AI & Analytics, Cognizant Technology Solutions
- [Gokul krish](https://himalayas.app/@gokulkrish): Catalog Analyst, Coforge
- [keerthana sivakumar](https://himalayas.app/@keerthanasivakumar): Product Catalog Specialist, VSERVE EBUSINESS SOLUTIONS PVT LTD
- [Sushmita Singh](https://himalayas.app/@sushmitasingh4): Senior E commerce, Digital & Commercial Analyst, Lenovo
- [Shreyashi Chaudhury](https://himalayas.app/@shreyashichaudhury): Catalog Specialist I, Amazon Development Centre India Pvt. Ltd.
- [Nisha Nair](https://himalayas.app/@nishanair1): Subject Matter Expert, Amazon
- [Nivedita Ajgaonkar](https://himalayas.app/@niveditaajgaonkar): Ecommerce Associate Operations, Medline