# Tyler Chaplin

Tyler Chaplin is a remote worker on Himalayas, Product Manager, Technical II at Mastercard, based in United States.

Source: https://himalayas.app/@tylerchaplin

```text
Product Manager at Mastercard building AI products and a unified marketing platform for global marketing activity.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 176k+ USD |
| Job categories | Product Manager, Consultant, Media Manager, Ecommerce Sales Operations Lead |
| Skills | Product Management, AI Product Management, Martech, Digital Product Management, Platform Management, Product Strategy, Product Portfolio Management, Product Roadmapping, Business Case Development, Agile, Scrum, AEM, Headless CMS, Generative AI, Attribution Modeling |
| LinkedIn | https://linkedin.com/in/tyler-chaplin |

## About

```text
At Mastercard, I manage a product portfolio spanning Mastercard.com and its 90+ sites, a headless AEM implementation, the centralized martech platform, and AI initiatives. I built the case for rebuilding the martech hub into a platform for managing access and bringing marketing data into a unified executive view; it was approved at EVP level, and I’m now defining the architecture and backlog with engineering.

I lead AI product work that includes generative page assembly using an existing component library, a trend analysis agent in business case, and support for a brand standards assistant. I also consolidated 180+ regional and country sites onto one AEM instance, cutting hosting and license spend about $1M a year while directing two scrum teams and 20+ engineers.

Previously, at Accenture, I rebuilt attribution and measurement for a consumer brand, reducing marketing spend 10% while holding revenue flat and growing paid-attributed sales over 15%. At Globe International, I turned a money-losing D2C channel profitable by redesigning packaging to cut per-order shipping 75%, and built a Shopify-to-ERP API connector for inventory and order tracking.
```

## Experience

### Product Manager, Technical II (current)

[Mastercard](https://himalayas.app/companies/mastercard). Jan 2024 - Present

```text
Manages a product portfolio spanning Mastercard.com and 90+ sites, including a headless AEM implementation and AI initiatives. Led consolidation of 180+ sites onto a single AEM instance, cutting costs by about $1M annually, and shipped an AI translation workflow that reduced time-to-publish by over 90%.
```

Skills: Product-Management, AEM, AI, Martech, Agile, Scrum, Stakeholder-Management, Business-cases, Data-Analysis

### Consultant, Digital Product & Platform

[Accenture](https://himalayas.app/companies/accenture). Jan 2022 - Jan 2024

```text
Served as primary product contact on enterprise engagements, translating between client executives and delivery teams. Rebuilt attribution and measurement for a consumer brand, cutting marketing spend 10% while growing paid-attributed sales over 15%, and launched a microservice that reduced checkout steps from five to two.
```

Skills: Product-Management, Consulting, Attribution, Measurement, Microservices, Checkout-Optimization, Stakeholder-Management

### Media Manager

[Publicis Groupe](https://himalayas.app/companies/publicis-groupe). Jan 2021 - Jan 2022

```text
Managed a $15M annual media budget for a national QSR brand and led a team of four buyers. Built a media-mix model with data science for a $15B retailer that redirected spend to raise the new-customer rate.
```

Skills: Media-Planning, Budget-Management, Data-Science, Media-Mix-Modeling, Team-Leadership

### Ecommerce Sales Operations Lead

Globe International. Jan 2018 - Jan 2021

```text
Turned a money-losing D2C channel profitable by redesigning packaging to reduce shipping costs by 75%. Built an API connector between Shopify and the ERP for near real-time inventory and order tracking, and managed a 5,000-SKU catalog across five storefronts.
```

Skills: Ecommerce, Shopify, ERP-Integration, APIs, Inventory-Management, Catalog-Management, D2C, Shipping-Optimization

## Education

### University of Georgia, Terry College of Business

MBA, Finance & Accounting

```text
MBA in Finance and Accounting from the University of Georgia, expected completion in 2026.
```

### Arizona State University

Bachelor of Arts, Psychology

```text
Bachelor of Arts in Psychology from Arizona State University.
```

## Tech stack

- Shopify
- Google Analytics

To contact Tyler, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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