# Twisha Das

Twisha Das is a remote worker on Himalayas, Senior Performance Marketing Specialist at Canva Square, based in India.

Source: https://himalayas.app/@twishadas

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I build revenue-driving omnichannel growth systems for global brands.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 30k+ USD |
| Job categories | Marketing Strategist, Performance Marketing Specialist, Marketing Manager, Growth Strategist, Digital Marketing Consultant |
| Skills | Customer Acquisition, Go To Market Strategy, Performance Marketing, Meta Ads, Google Ads, PPC Strategy, Revenue Optimization, Lead Generation, Omnichannel Strategy, Lifecycle Marketing, Conversion Rate Optimization, Funnel Optimization, Marketing Automation, CRM Operations, Marketing Operations, Campaign Operations, Marketing Analytics, Data Driven Decision Making, Attribution Analysis, Audience Segmentation, Dashboard Reporting, Revenue Reporting, predictive modeling, Brand Positioning, Integrated campaign strategy, Competitive Market Analysis, Brand Performance, Website Ecosystem Management, Creative Direction, Ad Creative Development, Narrative Development, Content Strategy, Email Marketing, Lifecycle Automation, Customer Journey Optimization, Customer Loyalty, Customer Retention, Stakeholder Management, Cross Functional Collaboration, Campaign Management, Process Optimization, Data Hygiene, Performance Measurement, Remote Team Coordination, Talent Acquisition, A B Testing, UX Optimization, Remarketing, Influencer Marketing, Partnership Marketing, Market Research |

## What I'm looking for

```text
I'm looking to lead measurable growth through scalable marketing systems that connect acquisition, conversion, retention, creative strategy, and analytics across global brands.
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## About

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At Canva Square, I lead growth strategy and paid media execution for 20+ global brands, driving 3–5x ROAS and improving customer acquisition efficiency.

I've built full-funnel systems spanning acquisition, conversion, retention, lifecycle automation, creative experimentation, and attribution-led budget optimization. Previously at Zimson, I drove 30%+ growth in revenue contribution for premium watch brands through integrated digital and retail marketing.

Across GoGlobally, freelance consulting, and artisan and luxury-brand work, I've delivered growth, stronger engagement, improved retention, and market-focused brand positioning across international markets.
```

## Experience

### Senior Performance Marketing Specialist (current)

Canva Square. Dec 2023 - Present

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Spearheaded growth strategy and paid media execution for 20+ global brands, driving 3–5x ROAS and improving customer acquisition efficiency. Designed and scaled full-funnel marketing systems, increasing conversion rates and reducing CPA.
```

Skills: Growth-Strategy, Paid-Media, Meta-Ads, Google-Ads, Marketing-Analytics, Attribution, Creative-Strategy, A-B-Testing, Cross-functional-Leadership

### Marketing Manager

Zimson Private Limited. Mar 2023 - Nov 2023

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Directed omnichannel marketing for premium watch brands, driving 30%+ growth in revenue contribution. Led ATL and BTL campaigns, improved ROAS by ~25%, and built lifecycle marketing systems to increase repeat purchases and LTV.
```

Skills: Omni-Channel-Marketing, Meta-Ads, Google-Ads, ROAS-optimization, Lifecycle-Marketing, Email-Marketing, WhatsApp-Marketing, A-B-Testing, Influencer-Marketing, Analytics

### Marketing & Growth Strategist

GoGlobally. Feb 2022 - Mar 2023

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Spearheaded growth strategy and paid acquisition, achieving 10–20% revenue growth. Built and optimized multi-channel marketing funnels, improving lead generation efficiency and conversion performance.
```

Skills: Growth-Strategy, Paid-Acquisition, Funnel-Optimization, Creative-Direction, Brand-Positioning, Cross-Functional-Collaboration

### Digital Marketing Consultant

Freelance. May 2021 - Mar 2023

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Governed performance marketing strategy for a diverse client portfolio across fashion, real estate, healthcare, food, and retail. Developed and optimized Meta Ads campaigns, achieving 20%+ improvement in engagement and CTR.
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Skills: Performance-Marketing, Meta-Ads, Lifecycle-Marketing, Email-Automation, Client-Management, Multi-Project-Management

### Luxury Leather Goods Marketing

N.M.H Leather Company. Jun 2020 - Apr 2021

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Conducted market feasibility research for luxury leather product line expansion, aligning branding efforts with consumer psychographics.
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Skills: Market-Research, Branding, Consumer-Insights

### Artisan Marketing Strategist

Toda Embroidery. Dec 2019 - Jun 2020

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Developed an integrated digital marketing campaign promoting traditional textile craftsmanship, leveraging heritage storytelling for global market penetration.
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Skills: Digital-Marketing, Campaign-Strategy, Storytelling

## Education

### National Institute of Fashion Technology (NIFT)

Bachelor's, Leather Designing

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Bachelor's degree in Leather Designing from the National Institute of Fashion Technology.
```

## Tech stack

- Google Ads

To contact Twisha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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