# Trisha Guha Neogi

Trisha Guha Neogi is a remote worker on Himalayas, Senior Sales Manager - Events at Core Media Group, based in India.

Source: https://himalayas.app/@trishaguhaneogi

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Senior sales and field marketing leader driving event-led demand generation for technology and SaaS brands.
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| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Senior Sales Manager, Field Marketing, Event Marketing, Channel Partnerships, Senior Sales Management, Senior Sales Director, Sales Director, Sales and Marketing, Senior Product Sales Manager, Sales Manager |
| Skills | Lead Generation, Analysis For Excel, Excel, Positioning, Marketing Campaign Execution, CRM, Digital Marketing, Event Planning, Market Analysis, Project Management, Invoicing, Jira, Agile, Client Onboarding, SEO Foundation, Google Analytics, HubSpot, Communication Skills |

## What I'm looking for

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I’m looking for a role where I can own end-to-end field marketing and event strategy, drive pipeline through data-backed demand generation, and partner closely with Sales for measurable ROI—especially with technology/SaaS teams.
```

## About

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I’m a Senior Sales Manager focused on Events & Field Marketing Programs, helping technology and SaaS brands convert attention into measurable pipeline. At Core Media Group, I generated ₹2+ Cr in revenue through integrated field marketing programs like CXO roundtables, industry conferences, and executive networking.

I own the full event lifecycle—pre-, during-, and post-event—aligning messaging, content, and execution with client GTM strategies and sales priorities. I also lead event branding, creative direction, and storytelling to deliver a consistent brand experience across every touchpoint.

I’m highly ROI-driven: I track and analyze performance metrics (registrations, attendance, engagement, and outcomes) to optimize future programs. I’ve also built year-long field marketing roadmaps using audience segmentation and campaign optimization to deliver measurable results.

Previously at Schneider Electric India, I led field marketing campaigns achieving ₹50 Lakhs quarterly revenue, onboarded 4 new channel partners generating ₹2.5 Cr incremental revenue, and managed brand activation across 250+ retail outlets in NCR. I bring strong market intelligence, stakeholder alignment, and vendor/partner management to every campaign.
```

## Experience

### Senior Sales Manager - Events (current)

Core Media Group. Jan 2024 - Present

```text
Generated ₹2+ Cr in revenue by leading integrated field marketing programs, including CXO roundtables, industry conferences, and executive networking events. Owned end-to-end event execution and optimized ROI by tracking registrations, attendance, engagement, and outcomes while managing vendors, proposals, and stakeholder alignment.
```

Skills: Field-Marketing, Event-Management, Lead-Generation, Demand-Generation, Revenue-Growth, CRM, Vendor-Management

### Sales & Marketing Manager

Schneider Electric India. Jul 2022 - Jan 2024

```text
Led field marketing campaigns that achieved ₹50 Lakhs quarterly revenue and supported localized sales lead generation strategies. Developed channel partnerships (4 new partners; ₹2.5 Cr incremental revenue), executed brand activations across 250+ retail outlets in NCR, and produced market insights to guide strategic decisions.
```

Skills: Field-Marketing, Revenue-Growth, Channel-Partner-Development, Co-Marketing, Brand-Activation, Market-Intelligence, Competitive-Analysis, Forecasting, Campaign-Management

## Education

### Prin L.N. Welingkar Institute of Management & Research

Post Graduate Diploma in Management (PGDM), E-Business Marketing. 2020 - 2022

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Completed a Post Graduate Diploma in Management (PGDM) with a focus on E-Business Marketing from 2020 to 2022.
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### Banaras Hindu University

Master of Science (M.Sc.), Plant Biotechnology. 2017 - 2019

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Completed an M.Sc. in Plant Biotechnology from 2017 to 2019.
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### University of Calcutta

Bachelor of Science (B.Sc.), Botany. 2014 - 2017

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Completed a B.Sc. in Botany from 2014 to 2017.
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## Tech stack

- Gmail
- Google Analytics
- Jira
- HubSpot
- Jan

To contact Trisha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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