# Tony Mercadefe

Tony Mercadefe is a remote worker on Himalayas, Sales Director at ODK Media, based in United States.

Source: https://himalayas.app/@tonymercadefe

```text
I build high-growth advertising partnerships across travel, media, and enterprise brands.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 100k+ USD |
| Job categories | Business Development Manager, Sales Director, Advertising Sales Manager, Strategic Partnerships Manager |
| Skills | Revenue Growth Strategies, Team Leadership, Strategic Planning, Business Development, Forecasting, Salesforce, HubSpot, Relationship Management, Consultative Selling, Performance Measurement, Digital Advertising, CTV, OTT, Video Streaming, FAST, Display Advertising, Sponsorship, Programmatic Advertising, Partnership Development, Territory Management, Account Management, Lead Generation, Brand Strategy, Demand Generation, Email Marketing, Webinar Monetization, Retargeting |
| LinkedIn | https://linkedin.com/in/tonymercadefe |

## What I'm looking for

```text
I'm looking to combine my travel industry background with advertising, business development, and strategic partnership work to drive new business and long-term revenue growth.
```

## About

```text
I've grown advertising and partnership revenue across travel, digital media, and transportation for ODK Media, Transport Topics, Travel Savvy TV, Madden Media, and American Express Publishing. In my current role at ODK Media, I lead national sales with holding-company agencies and direct brands, developing integrated media programs across CTV, OTT, FAST, display, sponsorships, and programmatic advertising.

I've built territories from $0 to $1.2M, expanded revenue from $1M to $3M, and grew Transport Topics revenue 400% to $2.4M while landing more than 60 profitable accounts. I bring a consultative approach to building executive relationships, shaping marketing solutions, navigating complex sales cycles, and creating long-term growth with travel, tourism, automotive, hospitality, and enterprise clients.
```

## Experience

### Sales Director (current)

ODK Media. Apr 2025 - Present

```text
Leading national sales efforts with holding company agencies and direct brands, brokering strategic partnerships and integrated media programs across key verticals. Manage and grow accounts including Chevrolet, Hoag Hospital, The Wonderful Company, UCLA Health, NYC DOT, U.S. Bank, JPMorgan Chase, Southern California Edison, and Cache Creek Casino Resort.
```

Skills: Sales, Business-Development, Strategic-Partnerships, CTV, OTT, Video-Streaming, FAST, Display, Sponsorship, Programmatic-Advertising

### Vice President of National Sales

EPIC Worldwide. Aug 2023 - Mar 2025

```text
Primarily called on private fleets and out-of-home marketers illustrating the benefits of truck fleet advertising and significant cost savings over traditional fleet marketing methods.
```

Skills: Sales, Out-of-Home-Advertising, Fleet-Marketing, Business-Development

### Regional Advertising Manager

American Trucking Associations / Transport Topics. Jul 2017 - Jun 2023

```text
Managed an 11-state territory with a diverse client portfolio including Freightliner, Kenworth, Chevron, Hyundai Translead, Netradyne, Samsara, Solera, Yokohama Tires, Nikola, and BYD. Drove 400% revenue growth, scaling digital, print, sponsorship revenue from $600K to $2.4M in six years.
```

Skills: Sales, Business-Development, Digital-Advertising, Print-Advertising, Sponsorship, Webinars, Programmatic-Advertising, Retargeting, CRM

### Vice President / Western Sales

495 Communications / Travel Savvy TV. Jul 2014 - Jul 2017

```text
Led omnichannel go-to-market strategy for 360-degree video solutions spanning long-form video, social, OOT, and syndication networks for travel destinations and agencies. Built territory from $0 to $1.2M in three years through data-driven prospecting and account expansion.
```

Skills: Sales, Business-Development, Video-Production, Content-Distribution, Omni-Channel-Marketing, Data-Driven-Prospecting

### Vice President Sales Western Region

Madden Media / CMG. Nov 2010 - Jun 2013

```text
Built and led a high-performing sales team delivering integrated digital, print, social, lead-gen, and branding campaigns for tourism and travel clients. Grew territory revenue 300% from $1M to $3M in three years.
```

Skills: Sales, Team-Leadership, Business-Development, Digital-Advertising, Print-Advertising, Social-Media, Lead-Generation, Branding

### Sales Director

About.com / New York Times Company. May 2009 - Jul 2010

```text
Conceptualized, developed and closed successful integrated plans for clients with specific online branding objectives. Increased territory revenues by 40% by selling integrated programs to notable clients such as NBC Universal, VISA, Apple, Toyota, Hyundai, KIA, Canon, Princess Cruises, HTC, Kwikset, Hilton, Overstock.com, Western Digital, Tahiti Tourism Board, Amgen, and Nature Made.
```

Skills: Sales, Business-Development, Integrated-Marketing, Digital-Advertising, Customer-Relationship-Management

### Western Sales Director

Next Screen, LLC (Windingroad.com). Jun 2006 - Jan 2009

```text
Supervised a sales team of 2-regional account managers; collaborated with management to develop client directed solutions, pricing, and sales tools for online advertisements within the national automotive OEM landscape. Realized 600% revenue growth for first ever online automotive magazine and 600% growth for website.
```

Skills: Sales, Team-Leadership, Business-Development, Online-Advertising, Automotive-Industry

### Western Sales Manager

American Express Publishing (Travel+Leisure GOLF). Mar 2001 - Jun 2006

```text
Supervised one Sales Manager and one sales assistant; produced highly integrated sales & marketing campaigns throughout western states, managed diverse accounts within golf, luxury, automotive, fashion, financial, pharmaceutical, wine & spirits, real estate and travel. Fueled 600%+ increase in territory revenues, from $600K in 2001 to $3.6M in 2006.
```

Skills: Sales, Team-Leadership, Business-Development, Integrated-Marketing, Account-Management

## Education

### California State University, San Bernardino

```text
Attended California State University, San Bernardino.
```

### Riverside City College

```text
Attended Riverside City College.
```

## Tech stack

- Salesforce
- HubSpot

To contact Tony, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Melissa Stafford](https://himalayas.app/@melissastafford): Senior Account Director, AJR Media Group, Inc.
- [Mark Kane](https://himalayas.app/@makane): Business Development Executive, DealerMAK
- [Amanda Harris](https://himalayas.app/@amandaharris): Key Account Manager: Strategic Revenue & Sales Team Lead, All Points Agency
- [Lori Cruz](https://himalayas.app/@loricruz): Business Development Manager
- [Roy Reeves](https://himalayas.app/@royreeves): Principal Business Development Specialist, SAS Institute
- [Vincent Amorelli](https://himalayas.app/@vinnyamorelli): Director of Business Development, Drive Social Media
- [Hernan Mera](https://himalayas.app/@hernanmera): Head of Partnerships , negozee🚀
- [Kim Moore](https://himalayas.app/@kimmoore1): Senior Account Executive, Sales Team Lead, JumpCrew/iQor
- [Jennifer Gardiner](https://himalayas.app/@jennifergardiner): Vice President, Commercial Strategy, Emmsphere
- [Vanessa Kosloski](https://himalayas.app/@vanessakosloski): Strategic Growth Manager, Quest Voyager