# Tobias Pettigrew

Tobias Pettigrew is a remote worker on Himalayas, Freelance Conversion Copywriter at Self-Employed, based in Portugal.

Source: https://himalayas.app/@tobiaspettigrew_copywriting

```text
I'm Tobias, a Copywriter and Conversion Rate Optimization (CRO) consultant for SaaS. 10+ years experience.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Portugal |
| Authorized to work in | Portugal |
| Salary expectations | 40k-100k USD |
| Job categories | Copywriter, CRO Specialist, Email Marketing, PPC Marketing, Copywriting, UX Microcopy, Direct Response Copywriter, Performance Marketing Copywriter, Marketing Copywriter, SEO Copywriter, Creative Copywriter, Advertising Copywriter |
| Skills | Conversion Copywriting, CRO, Customer Research, Conversion Rate Optimization, A B Testing, Landing Page Optimization, Messaging And Positioning, Funnel Analytics, Messaging Sequences, Microcopy, Low Fidelity Wireframes, PPC, Google Analytics, Hotjar, Figma, Ahrefs, VWO, Optimizely, HubSpot, Unbounce, Notion, Miro, DocSpring, Elementary, Seon, Toggl |

## What I'm looking for

```text
I’m looking for contract/part-time freelance work with SaaS and B2B teams where voice-of-customer research and CRO frameworks guide landing pages, PPC, and email—focused on measurable conversion lift.
```

## About

```text
Copywriter and Conversion Optimization for SaaS since 2015.

https://www.linkedin.com/in/tobiaspettigrewcopywriting/
```

## Experience

### Freelance Conversion Copywriter (current)

Self-Employed. Aug 2014 - Present

```text
Wrote landing pages, PPC ad copy, email sequences, and CRO-led website/UX microcopy for SaaS startups and B2B brands, driving 500%+ CTR uplift and reducing CPL from $120 to <$40 on cold acquisition campaigns. Delivered research-to-launch copy work using voice-of-customer and CRO frameworks.
```

Skills: Conversion-Copywriting, Landing-Page-Optimization, Microcopy, CRO, A-B-Testing

### Lead Copywriter & CRO Strategist

Upraw Media. Sep 2021 - Sep 2022

```text
Led copy and CRO efforts for a performance marketing agency serving SaaS clients, delivering landing page programs, PPC ad copy, email sequences, and full-funnel messaging strategy across multiple accounts. Owned iteration with partner research and launch support.
```

Skills: CRO, A-B-Testing, Messaging-Strategy

## Education

### CXL Institute

CXL Conversion Optimisation Certification, Conversion Rate Optimization

```text
Completed CXL Conversion Optimisation certification focused on improving conversion rates using CRO frameworks.
```

### CXL Institute

CXL Growth Marketing Certification, Growth Marketing

```text
Completed CXL Growth Marketing training to apply data-driven experimentation and growth-focused messaging.
```

## Tech stack

- VWO
- Google Docs
- WooCommerce
- Google Analytics
- Figma
- Slack
- Unbounce
- F#
- HubSpot
- Google Workspace
- Asana
- ClickUp
- Gemini
- WordPress
- Ahrefs
- Google Sheets
- monday.com
- Toggl
- Miro
- Typeform
- DocSpring
- Optimizely
- Hotjar
- Google Ads
- Anthropic Claude API
- Score
- Elementary
- Seon
- Microsoft Clarity
- Increase
- Remote
- ChatGPT
- X++

To contact Tobias, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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