# Thiago Ferreira Moraes Thiago Ferreira Moraes is a remote worker on Himalayas, Senior Marketing Consultant at LORINZ, based in Brazil. Source: https://himalayas.app/@thiagoferreiramoraes ```text Marketing executive at Meta and across LATAM who drove about US$85M in revenue impact through partner marketing and go-to-market. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Brazil | | Authorized to work in | Brazil | | Salary expectations | 300k+ BRL | | Job categories | Chief Marketing Officer, Marketing Director, Head of Marketing, Marketing Consultant | | Skills | Marketing Strategy, Go To Market Strategy, Revenue Operations, Demand Generation, Marketing Analytics, Business Intelligence, P&L management, Budget Management, Branding, Brand Positioning, Partner Marketing, Growth Marketing, Marketing Automation, Martech, Generative AI | | LinkedIn | https://linkedin.com/in/thiagomkt | ## About ```text At Meta, I led partner marketing and go-to-market across Latin America, connecting branding, education, and solutions. Campaigns and initiatives drove about US$85M in direct revenue impact, and projects were recognized by AdWeek, Exame, and Meio & Mensagem. At LORINZ, I work as a Senior Marketing Consultant and CMO as a Service. For Gelateria Borelli, I led a pitch for a seven-figure budget and built go-to-market that supported about 25% average revenue growth across franchises. Earlier, I led marketing at Telium, reporting directly to the CEO, and created the “AllWaysON” positioning. At Ambev, I managed communication campaigns and narratives for Latin American and global audiences reaching more than 30,000 employees. My work brings marketing strategy together with behavioral science and technical revenue execution. I use SQL, Python, Salesforce, and HubSpot, and I’m currently pursuing a master’s at USP focused on the algorithmization of decision-making. ``` ## Experience ### Senior Marketing Consultant (current) LORINZ. Dec 2022 - Present ```text Provided CMO as a service for clients including Gelateria Borelli and JEM Systems, leading a seven-figure budget pitch and implementing AI-driven marketing solutions that improved campaign performance by 30% and cut operational time by 40%. ``` Skills: Marketing-Strategy, Go-To-Market, AI, Salesforce, HubSpot, Revenue-Growth ### Marketing Lead, LATAM [Meta](https://himalayas.app/companies/meta). Dec 2021 - Dec 2022 ```text Led partner marketing and go-to-market across Latin America, driving campaigns with approximately US$85M in direct revenue impact and measurable ecosystem growth. Projects were recognized in AdWeek, Exame, and Meio & Mensagem. ``` Skills: Go-To-Market, Partner-Marketing, Campaign-Management, Revenue-Growth ### Head of Marketing Telium. Nov 2020 - Dec 2021 ```text Led branding and growth reporting directly to the CEO, integrating marketing and sales (RevOps). Accelerated company growth from 20% to 30% per year and implemented automation that improved conversion by 25% in 3 months. ``` Skills: Marketing-Strategy, Rev-Ops, Branding, Automation, Conversion-Rate-Optimization ### Growth Marketing Manager Caricanecas. Nov 2019 - Nov 2020 ```text Led go-to-market and B2B franchise expansion, creating the 'É a sua cara!' brand platform. Increased conversion by 20%, cut the sales cycle by 15%, and grew annual revenue by 18%. ``` Skills: Go-To-Market, B2B, Branding, Conversion-Rate-Optimization, Sales-Cycle-Management ### Internal Communications Specialist [Ambev](https://himalayas.app/companies/ambev). Jun 2018 - Nov 2019 ```text Managed campaigns and narratives for Latin America and global audiences at scale, reaching 30,000+ employees. Took the 'Dia de Responsa' project to top trending topics and executive recognition. ``` Skills: Internal-Communications, Campaign-Management, Stakeholder-Engagement ### Senior Marketing Analyst Fast Shop. Jun 2017 - Jun 2018 ```text Managed a ~R$5M budget for Tier-1 brands (Apple, Samsung, LG, Sony) with omnichannel strategies for 100+ stores. Lifted e-commerce conversion by 12% and reduced CPA by 10% on the Wedding Registry. ``` Skills: Budget-Management, Omni-Channel-Marketing, Ecommerce, Conversion-Rate-Optimization, CPA-reduction ### Marketing Analyst, E-commerce & Growth Bendito Grão. Nov 2015 - Jun 2017 ```text Built the e-commerce operation and growth strategy from scratch. Reached US$1M revenue in the first year, with ~40% average annual growth via SEO and paid media. ``` Skills: Ecommerce, Growth-Strategy, SEO, Paid-Media ### Data Analyst [The Dow Chemical Company](https://himalayas.app/companies/dow-com). Nov 2013 - Nov 2015 ```text Built BI and automation structures that gave leadership real KPI visibility for the first time. Unified 5 Order-to-Cash processes into one and created a live dashboard for Supply Chain and Sales. ``` Skills: Business-Intelligence, Automation, KPI-Reporting, Order-To-Cash, Supply-Chain ### Translation Specialist [TransPerfect](https://himalayas.app/companies/transperfect). Sep 2011 - Nov 2013 ```text Adapted advertising copy for premium global brands (Tiffany, Canon, Samsung) while working internationally for two years. ``` Skills: Translation, Advertising-Copy, Brand-voice-adaptation ### Marketing Intern Suzano. Jul 2010 - Jul 2011 ```text Contributed to B2B product development and launches, plus innovation and stakeholder communication projects. ``` Skills: B2B-Marketing, Product-Development, Stakeholder-Communication ### Master's Program Staff ESPM. Jan 2009 - Dec 2010 ```text Supported the master's program operation, coordinating academic and administrative activities. ``` Skills: Academic-Coordination, Administrative-Support ### Marketing Intern Magna Import. Jan 2008 - Dec 2009 ```text Supported branding and trade marketing for a premium wine importer. ``` Skills: Branding, Trade-Marketing ## Education ### IJEP / FAPCOM Postgraduate, Analytical Psychology. 2024 - Present ```text Postgraduate in Analytical Psychology in progress. ``` ### Universidade de São Paulo (USP) Master's, Communication Sciences. 2023 - Present ```text Master's in Communication Sciences in progress, focused on the algorithmization of decision-making. ``` ### NEXT MBA Marketing Director MBA, Marketing. 2024 - 2025 ```text Marketing Director MBA in Marketing, completed in 2025. ``` ### Google Google Ads, Digital Advertising. 2023 - 2023 ```text Google Ads certification, completed in 2023. ``` ### Escola Conquer Leadership Program, Leadership. 2023 - 2023 ```text Leadership Program certification from Escola Conquer, completed in 2023. ``` ### Meta Digital Marketing Associate, Digital Marketing. 2021 - 2021 ```text Digital Marketing Associate certification from Meta, completed in 2021. ``` ### Digital House Brasil Digital Marketing, Digital Marketing. 2022 - 2022 ```text Digital Marketing certification from Digital House Brasil, completed in 2022. ``` ### Facebook Facebook Certified Creative Strategy Professional, Creative Strategy. 2021 - 2021 ```text Facebook Certified Creative Strategy Professional certification, completed in 2021. ``` ### Google Google Analytics Individual Qualification, Web Analytics. 2021 - 2021 ```text Google Analytics Individual Qualification, completed in 2021. ``` ### Universidade Presbiteriana Mackenzie Postgraduate, Neuroscience and Applied Psychology. 2018 - 2020 ```text Postgraduate in Neuroscience and Applied Psychology, completed in 2020. ``` ### Saint Paul Business School Executive MBA, Business Administration. 2014 - 2016 ```text Executive MBA in Business Administration, completed in 2016. ``` ### Miami Ad School Specialization, Planning, Communication and Media Studies. 2015 - 2015 ```text Specialization in Planning, Communication and Media Studies, completed in 2015. ``` ### ESPM Bachelor of Arts, Advertising and Marketing. 2007 - 2011 ```text BA in Advertising and Marketing, completed in 2011. ``` ## Tech stack - Tableau - Salesforce - Google Analytics - Python - HubSpot - SQL - Google Ads - Supabase - N8N - Make - Lovable - Power BI To contact Thiago, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Liliana Bauer](https://himalayas.app/@lilianabauer): Marketing & Strategy Executive Director, Docket - [Larissa Araújo](https://himalayas.app/@duaaraujo): Senior Marketing & Strategy Director, Al Futtaim - [Alice Maria de Andrade Capella](https://himalayas.app/@alicemariadeandradec): Marketing Manager and Leader, Samsung Electronics - [Paula Teofilo](https://himalayas.app/@paulateofilo): MKT Strategy & Growth Consultant, a.cor.dar - [Tayro Toledo](https://himalayas.app/@tayrotoledo): Head de Marketing & Growth, SiMCo Healthcare - [Cibele Marques de Souza](https://himalayas.app/@cibelemarquesdesouza): Associate Director, Marketing & Sales, Nivele Marketplace - [Pedro Padis](https://himalayas.app/@pedropadis): Gerente de Marketing, Padis Advogados - [Beatriz Chiavini](https://himalayas.app/@beatrizchiavini): Co founder and entrepreneur, Plano & Paladar Consultoria - [Juliana Sá Reed](https://himalayas.app/@julianasreed): Marketing Manager Brazil, OKTO Payments - [Eduardo Staudt](https://himalayas.app/@eduardostaudt): Consultor Executivo de Estratégia de Marketing, A Casa Mundo Tecnologia e Eventos