# Theresa O'Toole

Theresa O'Toole is a remote worker on Himalayas, President & Creative Director at 3•Leaf Design, based in United States.

Source: https://himalayas.app/@theresaotoole

```text
I build clear, scalable brand systems for complex technology, healthcare, and cybersecurity organizations.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | United States |
| Authorized to work in | United States |
| Job categories | Creative Director, Brand Strategist, Art Director, Lead Designer, Design Director, Brand Designer, Visual Designer, Creative Director, Brand Creative Director, Creative Direction, Executive Creative Director, Ad Creative Director, VP Creative Director, Creative Marketing Director, Marketing Creative Director |
| Skills | Creative Leadership, Creative Direction, Brand Strategy, Executive Partnership, Art Direction, Cross functional Leadership, Design Mentorship, Brand Identity, Information Architecture, Go To Market Strategy, Design Systems, Experiential Design, Information Design, Presentation Design, Executive Communication, Visual Storytelling, Adobe Creative Cloud, Microsoft Office, Figma, Generative AI, ChatGpt, Midjourney, Firefly, Runway, Veo, ElevenLabs, Project Management |

## What I'm looking for

```text
I'm looking to lead brand strategy and creative systems for organizations solving complex technology, healthcare, or product challenges, partnering with executives and cross-functional teams to build clear, scalable experiences.
```

## About

```text
I founded 3•Leaf Design to help organizations turn complex ideas into clear, audience-centered brands, websites, executive presentations, and integrated marketing assets. I partner directly with founders and executive leaders to align business strategy, messaging, visual identity, and customer experience.

At IBM, I transformed IBM Security’s fragmented cybersecurity portfolio into a scalable global brand system, creating guidelines and a centralized portal that improved team productivity by 50% and supported 12 consecutive quarters of growth. I’ve also led brand evolution and product communications at Resilinc, BioCentric, and Abbott Laboratories, translating technical, scientific, and medical information into accessible experiences across digital, print, product, and global marketing channels.
```

## Experience

### President & Creative Director (current)

3•Leaf Design. Jan 2002 - Present

```text
Founded and led a creative business focused on brand strategy, visual identity, and scalable creative systems for technology and healthcare organizations. Partnered with executives to align brand strategy with business goals and directed multidisciplinary creative teams.
```

Skills: Brand-Strategy, Creative-Direction, Art-Direction, Design-Systems, Information-Architecture, Adobe-Creative-Cloud, Figma, Generative-AI, ChatGpt, Midjourney, Firefly, Runway, Veo, ElevenLabs

### Creative Director, Communications & Product

Resilinc. Jan 2023 - Dec 2024

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Modernized the Resilinc brand by evolving visual identity and creative standards across digital and print. Produced high-performing creative assets, including social content reaching over 25,000 views and reports achieving a 10% download rate.
```

Skills: Brand-Strategy, Creative-Direction, Design-Systems, Art-Direction, Adobe-Creative-Cloud, Figma

### Creative Director, Strategy & Design

BioCentric. Jan 2019 - Dec 2020

```text
Translated complex scientific and medical information into clear communications for pharmaceutical and healthcare clients. Managed multiple client programs and directed creative work across integrated campaigns, patient education, and digital experiences.
```

Skills: Creative-Direction, Brand-Strategy, Information-Design, Medical-Communications, Client-Management, Adobe-Creative-Cloud

### Lead Designer & Brand Development

[IBM](https://himalayas.app/companies/ibm-com). Jan 2013 - Dec 2018

```text
Led IBM Security's global brand transformation, unifying a fragmented cybersecurity portfolio into a scalable brand system. Built enterprise brand guidelines and developed creative systems that increased team productivity by 50% and supported 12 consecutive quarters of business growth.
```

Skills: Brand-Strategy, Creative-Direction, Design-Systems, Cross-functional-Leadership, Information-Design, Adobe-Creative-Cloud

### Lead Designer

[Abbott Laboratories](https://himalayas.app/companies/abbott). Jan 1998 - Dec 2000

```text
Led creative implementation for the global rollout of the MediSense product line following Abbott's acquisition. Directed global production workflows across packaging, labeling, advertising, and technical documentation within a one-year timeline and $1.5 million budget.
```

Skills: Creative-Direction, Packaging-Design, Labeling, Advertising, Technical-Documentation, Cross-functional-Leadership

## Education

### University of Massachusetts Dartmouth

Bachelor of Fine Arts, Visual Design

```text
Bachelor of Fine Arts in Visual Design from the University of Massachusetts Dartmouth.
```

## Tech stack

- Figma
- ElevenLabs
- Midjourney
- ChatGPT

To contact Theresa, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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