# Tatiane Zago Tatiane Zago is a remote worker on Himalayas, Head de Marketing & Negócios Digitais at Ponteiras Rodrigues, based in Brazil. Source: https://himalayas.app/@tatianezago ```text Head of Marketing & Digital Business at Ponteiras Rodrigues, growing Little Joe Brasil’s Shopify and marketplace operations. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Brazil | | Authorized to work in | Brazil | | Salary expectations | 149k+ BRL | | Job categories | eCommerce Marketing Manager, ECommerce Director, Digital Business Director | | Skills | Ecommerce, Digital Marketing, Growth Marketing, Performance Marketing, Marketplace Management, D2C, B2B, B2C, P&L management, Market Intelligence, Paid Media, Google Ads, Meta Ads, TikTokAds, Mercado Ads | | LinkedIn | https://linkedin.com/in/tatiane-zago | ## What I'm looking for ```text I’m looking for a leadership challenge in Marketing, E-commerce, or Digital Business where I can develop teams, structure operations, expand channels, and turn digital growth into revenue and profitability. ``` ## About ```text At Ponteiras Rodrigues, I lead marketing and digital business strategy, connecting brand, growth, performance, and digital channels to demand generation and profitability. I manage D2C and marketplace operations, including the development of Little Joe Brasil using Shopify and Tiny ERP. My work spans customer acquisition and retention, along with UX, CRO, and SEO initiatives guided by data. At Loja Meu.com, I launched the company’s first online sales channel and managed e-commerce across its owned store and marketplaces. I’ve also supported businesses through independent e-commerce consulting, marketplace setup, product listings, and training. I bring together digital marketing, e-commerce, and financial management experience, including P&L responsibility for digital channels. I’m currently pursuing an MBA in Market Intelligence at Live University. ``` ## Experience ### Head de Marketing & Negócios Digitais (current) Ponteiras Rodrigues. Apr 2025 - Present ```text Responsável pela estratégia, estruturação e crescimento das operações de marketing e canais digitais do grupo, com foco em geração de demanda, performance, posicionamento de marca e rentabilidade. - Liderança das estratégias de marketing e growth, integrando branding, performance e canais digitais para geração de receita e fortalecimento das marcas; - Planejamento e execução de campanhas em mídia ``` ### Head of Marketing & Digital Business (current) Ponteiras Rodrigues. Apr 2025 - Present ```text Responsible for the strategy, structure, and growth of the group's marketing operations and digital channels, with a focus on demand generation, performance, brand positioning, and profitability. • Lead marketing and growth strategies, integrating branding, performance marketing, and digital channels to drive revenue and strengthen the group's brands. • Plan and manage paid media campaigns across ``` ### Independent E-commerce Consultant (current) Tati Silva. Jun 2021 - Present ```text • Implement e-commerce operations from setup through launch • Create and optimize marketplace listings • Manage product catalogs and product data • Deliver training on e-commerce and marketplace operations ``` ### Consultoria Independente de E-commerce (current) Tati Silva. Jun 2021 - Present ```text - Implementação de e-commerces - Anúncios em marketplace - Cadastro de produtos - Treinamentos ``` ### E-commerce Coordinator LANTERSUL. Oct 2022 - May 2025 ```text • Coordinated day-to-day online store operations • Led and developed the e-commerce team • Reviewed and developed digital marketing and paid media strategies • Reviewed and optimized marketplace listings • Launched operations on new marketplaces • Prepared performance reports to support data-driven decision-making • Identified and approved new suppliers and products • Coordinated e-commerce perfor ``` ### Coordenador de E-commerce LANTERSUL. Oct 2022 - May 2025 ```text - Coordenação da operação da loja online - Gestão de Equipe - Revisão e elaboração de estratégias de marketing digital e ads - Revisão de anúncios - Abertura de novos marketplaces - Confecção de relatórios para tomada de decisão - Busca e aprovação de novos fornecedores e produtos - Cordenação de Performance - Fullfilment ``` ### Marketplace Consultant Titan Churrasqueiras. Jul 2021 - Mar 2025 ```text • Created and configured company accounts across marketplaces • Created, reviewed, and optimized product listings • Developed marketplace pricing strategies • Identified new business and online sales opportunities ``` ### Consultora de Marketplace Titan Churrasqueiras. Jul 2021 - Mar 2025 ```text - Criação de perfis da empresa em marketplace - Elaboração e revisão de anúncios - Precificação - Oportunidades de negócios ``` ### E-commerce Consultant LANTERSUL. Oct 2021 - Oct 2022 ```text • Delivered training on e-commerce and marketplace operations • Developed marketplace positioning strategies • Reviewed and optimized product listings • Developed online sales strategies ``` ### Consultora de e-commerce LANTERSUL. Oct 2021 - Oct 2022 ```text - Treinamento - Posicionamento em marketplace - Revisão de anúncios - Estratégias de venda online ``` ### Marketing Supervisor TRANSULMULTILOG TRANSPORTES E LOGISTICA LTDA. Jan 2020 - Jul 2021 ```text • Planned marketing campaigns across print and digital media • Developed marketing and promotional materials • Managed and planned the company's social media presence ``` ### Coordenadora de E-commerce e Marketing Loja Meu.com. Jan 2020 - Jul 2021 ```text - Implementação do primeiro canal de vendas da empresa e gerenciamento de todas as operação de e-commerce em site próprio e marketplaces da Meu.com ``` ### E-commerce & Marketing Coordinator Loja Meu.com. Jan 2020 - Jul 2021 ```text • Launched the company's first online sales channel and managed end-to-end e-commerce operations across the owned online store and marketplaces ``` ### Innovation Manager Giovana Hoffmann Ltda. Oct 2019 - Jan 2020 ```text • Managed teams and events across the Arezzo, Calvin Klein, Schutz, and GStore retail operations ``` ### Sales Manager GStore. Sep 2019 - Oct 2019 ```text • Managed sales operations and led the sales team at GStore ``` ### E-commerce Analyst Intuição. Sep 2018 - Aug 2019 ```text Worked as E-commerce Analyst at Intuição. ``` ### Sales Assistant intuição. Sep 2017 - Aug 2018 ```text Worked as Sales Assistant at intuição. ``` ### Au Pair [AuPairCare Live-In Childcare](https://himalayas.app/companies/aupaircare). Nov 2016 - Jun 2017 ```text • Participated in a work-and-study cultural exchange program focused on strengthening English language skills and gaining firsthand experience of American culture ``` ### Financial Assistant ACINP ASSOCIAÇÃO COMERCIAL E INDUSTRIAL DE NOVA PETRÓPOLIS. Nov 2015 - Jun 2016 ```text • Managed accounts payable and receivable, collections, billing documents, and financial records • Recorded purchases made by member companies in the internal system • Prepared financial performance statements and reports • Negotiated the acquisition of products and services • Monitored the financial performance of the institution's business units • Managed financial planning and controls for inst ``` ### Finance Assistant Kmw Equipamentos de Pintura. Jan 2013 - Sep 2014 ```text • Managed accounts payable and receivable, collections, banking activities, reconciliations, and cash flow • Supported employee onboarding and hiring processes and controlled transportation, meal, and personal protective equipment benefits • Managed sales processes involving FINAME and BNDES financing • Negotiated with customers, handled foreign exchange closings, and monitored import processes • ``` ## Education ### Live University MBA in Market Intelligence, Marketing. 2026 - 2027 ### Google Foundations of Digital Marketing and E-commerce ```text Apr 2026 ``` ### Anthropic Certificate of completion: Claude 101 ```text May 2026 ``` ### Mercado Livre Display Ads ```text Aug 2025 ``` ### Mercado Livre Certificação Clips Ads ```text Aug 2025 ``` ### Mercado Livre Brand Ads ```text Aug 2025 ``` ### Mercado Livre Certificado - Product Ads ```text Aug 2025 ``` ### LinkedIn Liderança Ágil: Como se Adaptar à Nova Realidade ```text Feb 2024 ``` ### LinkedIn Como Dar Feedback aos Colaboradores ```text Feb 2024 ``` ### ComSchool Gestão Financeira Simplificada ```text Mar 2021 ``` ### Bruno Maciel Mercado Líder Evolution ```text Jul 2021 ``` ### ComSchool Estratégias em Logística nas Vendas Online ```text Mar 2021 ``` ### ComSchool Excel Aplicado para Marketplaces ```text Feb 2021 ``` ### UNOPAR - Universidade Norte do Paraná MBA in Digital Marketing and Analytics. 2020 - 2021 ### ESPM Escola Superior de Propaganda e Marketing Automação de Marketing para E-commerce ```text Apr 2020 ``` ### Inovap Assessoria & Marketing Gerencie a Retomada dos Negócios ainda Durante a Pandemia ```text Aug 2020 ``` ### ESPM Escola Superior de Propaganda e Marketing Análises Digitais: como influenciar tomadas de decisões em estratégias digitais ```text Jun 2020 ``` ### LinkedIn Excel: Como Criar um Dashboard Básico ```text Jun 2020 ``` ### ESPM Escola Superior de Propaganda e Marketing Tendências para Inovação nos Negócios Pós-coronavírus ```text Jun 2020 ``` ### ESPM Escola Superior de Propaganda e Marketing O Essencial para Digital Analytics ```text Apr 2020 ``` ### ESPM Escola Superior de Propaganda e Marketing E-commerce: como turbinar seu canal de vendas ```text Apr 2020 ``` ### Fundação Getulio Vargas Introdução a Comunicação Institucional ```text Apr 2020 ``` ### FSG - Centro Universitário da Serra Gaúcha Technologist Degree, Financial Management. 2015 - 2019 ### UCS - Universidade de Caxias do Sul Bachelor's Degree, International Trade. 2008 - 2014 ## Tech stack - Shopify - Google Ads To contact Tatiane, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Matheus Salerno](https://himalayas.app/@matheussalerno): Founder & CEO, Loja Trintei - [Melina gt](https://himalayas.app/@melinagt): E commerce Manager, Speedyfleet Unipessoal Lda - [Pedro Duarte](https://himalayas.app/@pedroduarte1): E commerce Performance Manager, Stanley Black & Decker, Inc. - [Murilo Galante](https://himalayas.app/@murilogalante): Founder, InPulso - [Pedro Padis](https://himalayas.app/@pedropadis): Gerente de Marketing, Padis Advogados - [Cleber Carvalho](https://himalayas.app/@clebercarvalho): Diretor de marketing e CEO, Segundo Frame | Agency - [dario weiss](https://himalayas.app/@darioweiss): Digital Marketing Consultant, Freelance - [Carlos Alves Moore](https://himalayas.app/@carlosalvesmoore): Head of Performance Marketing and Digital VM, Social SA - [Daiana Tholl Bonissoni](https://himalayas.app/@daianathollbonissoni): Gerente de Marketing Estratégico e Inteligência de Mercado, Embraed Empreendimentos - [Fernanda Nogueira](https://himalayas.app/@fernandanogueira): Supervisora de Projeto de E commerce, Shopper Supply Trade Marketing