# Tamara Posavac Tamara Posavac is a remote worker on Himalayas, Head of Lifecycle Marketing & Partnerships at EasyCancha, based in Spain. Source: https://himalayas.app/@tamaraposavac ```text Lifecycle marketing leader at EASYCANCHA who built a lead-generation engine that increased qualified sales leads by 200%. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Spain | | Authorized to work in | Spain | | Salary expectations | 60k+ EUR | | Job categories | Growth Marketing Manager | | Skills | Growth Strategy, Revenue Operations, Go To Market Strategy, Lifecycle Marketing, CRM, Customer Loyalty, Customer Retention, Marketing Automation, Demand Generation, Lead Generation, Funnel Optimization, B2B Marketing, B2C Marketing, Paid Media, Inbound Marketing | | LinkedIn | https://linkedin.com/in/tamaraposavac | ## About ```text At EASYCANCHA, I designed and built a digital lead-generation engine integrating Meta Ads, Zapier, HubSpot, and Slack. It increased Sales Qualified Leads by 200% for the B2B club network. I also replaced a costly manual scouting model with paid media strategies and deployed automated lifecycle campaigns through Customer.io to recover at-risk users. At IQU, I modernized B2B commercial operations with AI workflow automation and established predictable inbound and outbound prospect generation. I also improved web traffic through SEO and increased Google Ads conversions. At eCapital GROUP, I built the marketing function and Business Intelligence unit from the ground up. Across roles in fintech, analytics, and loyalty, I’ve developed acquisition, retention, and revenue programs, including campaigns that increased MQLs by 30% at DANK and loyalty initiatives at CENCOSUD S.A. ``` ## Experience ### Head of Lifecycle Marketing & Partnerships EasyCancha. Dec 2025 - Aug 2026 ```text Designed and built the digital lead-generation engine from scratch, driving a 200% increase in Sales Qualified Leads for the B2B club network. Deployed automated retention and lifecycle campaigns that recovered at-risk prime users. ``` Skills: Meta-Ads, Zapier, HubSpot, Slack, Customer.io, Paid-Media, Lifecycle-Marketing, GTM-Strategy ### Head of Growth & Marketing IQU. Jan 2024 - Dec 2025 ```text Modernized B2B commercial operations into a data-driven model using AI workflow automation. Established predictable inbound/outbound generation and lifted web traffic by 15% and Google Ads conversion by 20%. ``` Skills: AI-Workflow-Automation, SEO, Google-Ads, Inbound-Marketing, Outbound-Marketing, Data-Driven-Marketing ### Founder & Cohort Member [Founders Institute](https://himalayas.app/companies/founder-institute). Aug 2023 - Dec 2023 ```text Conceptualized UNIO, a neobank for couples and families, and completed the Founders Institute program validating the business model and product viability. ``` Skills: Venture-Building, Business-Validation, Market-Research, Product-Viability ### Deputy Director, Marketing & Customer Success eCapital Group. Aug 2019 - May 2023 ```text Built the marketing function from scratch, led corporate rebranding, and directed a 7-person cross-functional team. Created the Business Intelligence unit and established company-wide data-driven decision-making. ``` Skills: Marketing-Strategy, Team-Leadership, Business-Intelligence, Inbound-Marketing, Funnel-Traceability, Data-Driven-Decision-Making ### Growth Leader Dank. Sep 2020 - Mar 2022 ```text Led the growth and B2B digital marketing strategy of the neobank as eCapital's representative, owning the full acquisition-to-conversion funnel. Increased MQLs by 30% and SQL conversion by 25%. ``` Skills: Pipedrive, Intercom, Customer.io, Google-Analytics, Lead-Generation, Sales-Funnel-Optimization, Growth-Strategy ### Account Manager [NIQ](https://himalayas.app/companies/nielseniq). Jun 2018 - Jul 2019 ```text Managed high-impact enterprise accounts, achieving a 100% contract renewal rate and +15% billings through account expansion and upselling. Translated consumer intelligence into C-level growth strategies. ``` Skills: Account-Management, Customer-Retention, Upselling, Consumer-Intelligence, Data-Analysis, Growth-Strategy ### Senior Account Manager Cencosud S.A.. Jun 2014 - Jul 2017 ```text Scaled to lead relationship CRM across 5 retail verticals, executing POS and email campaigns that increased monthly category cross-sell by 20–30%. Directed a €2.5M relationship-marketing budget and co-launched a digital points-redemption platform. ``` Skills: CRM, Loyalty-Programs, Email-Marketing, POS-Campaigns, Budget-Management, Partnership-Management, Cross-Selling ## Education ### Udemy Vibe Coding, Coding. 2025 - 2025 ```text Vibe Coding course from Udemy in 2025. ``` ### HubSpot Email Marketing Certification, Marketing. 2024 - 2024 ```text Email Marketing Certification from HubSpot in 2024. ``` ### Pontificia Universidad Católica de Chile Postgraduate Diploma, Strategic Digital Disruption ```text Postgraduate Diploma in Strategic Digital Disruption from Pontificia Universidad Católica de Chile. ``` ### HubSpot Inbound Marketing Certification, Marketing. 2023 - 2023 ```text Inbound Marketing Certification from HubSpot in 2023. ``` ### Pontificia Universidad Católica de Chile MBA, Business Administration ```text MBA from Pontificia Universidad Católica de Chile. ``` ### Universidad Adolfo Ibáñez Bachelor of Science, Industrial Civil Engineering Activities and societies: Academic Honors Scholarship (top 2% of class), Women's football team captain ```text BSc in Industrial Civil Engineering from Universidad Adolfo Ibáñez, with academic honors scholarship and captain of the women's football team. ``` ## Tech stack - Pipedrive - Intercom - Customer.io - Google Analytics - Mixpanel - Slack - HubSpot - Gemini - Zapier - Google Ads - ChatGPT To contact Tamara, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Álvaro Alberdi Cañizares](https://himalayas.app/@alvaroalberdi): Chief Marketing Officer, Planet Payment - [Magali Pick](https://himalayas.app/@magalipick): Senior Performance Campaign Manager, DealHub - [Paula Landinez Quiroga](https://himalayas.app/@paulalandinezquiroga): Senior Marketing Demand Gen Manager, Busuu - [Macarena Lopez Mazzeo](https://himalayas.app/@macarenalopezmazzeo): EMEA Digital Marketing Manager, Terumo Europe - [Martina Torngren](https://himalayas.app/@martinatorngren): Customer Success Manager, Delectatech - [Joice Alarcon](https://himalayas.app/@joicealarcon): Freelance Digital Marketing, With Lemon Juice - [Belén García](https://himalayas.app/@belengarcia): Growth & E commerce Project, Neuromart - [Manu Santana](https://himalayas.app/@manusantana): Head of Marketing, Emuca Group - [Jero Forteza](https://himalayas.app/@jeroforteza): Head of Demand Generation, Dealcode GmbH - [Tomás Felipe Mora Caris](https://himalayas.app/@tomsfelipemoracaris): Growth & Paid Media Consultant, Tattersall