# Swetha Kadiyala

Swetha Kadiyala is a remote worker on Himalayas, Marketing Strategist at Food Squad Pvt. Ltd., based in United States.

Source: https://himalayas.app/@swethakadiyala

```text
Marketing strategist at FoodSquad who grew Royal Biryani House sales 23.4% across five locations.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | United States |
| Authorized to work in | United States |
| Job categories | Growth and Performance Marketing Strategist, Growth Marketing Manager, Performance Marketing Manager, Brand Manager, Marketing Analyst |
| Skills | Growth Marketing, Performance Marketing, Brand Strategy, Market Entry, Funnel Optimization, Conversion Rate Optimization, A B Testing, Marketing Analytics, Consumer Insights, Retention Marketing, Lifecycle Marketing, Influencer Marketing, Content Marketing, Email Marketing, SMS Marketing |
| LinkedIn | https://linkedin.com/in/swetha-kadiyala |

## About

```text
At FoodSquad Pvt. Ltd., I lead marketing for Royal Biryani House and Biryani Katha across the US and India. I built Royal Biryani House's brand strategy and data stack, and led market entry work that included Biryani Katha's Swiggy launch, which delivered 439 orders in four days at 6.1x ROAS.

At Royal Biryani House, I grew sales 23.4% across five locations through location-level A/B testing on DoorDash and Uber Eats, and lifted repeat rate 13% through funnel and conversion optimization. Earlier, I improved paid social and funnel performance at FreshPrints and worked across ServiceNow administration, restaurant operations, healthcare IT, and project management.
```

## Experience

### Marketing Strategist (current)

Food Squad Pvt. Ltd.. Sep 2025 - Present

```text
Lead marketing for Royal Biryani House and Biryani Katha, managing a $15K/month budget. Built brand strategy, led market entry, and grew sales 23.4% through A/B testing and retention improvements.
```

Skills: Brand-Strategy, Market-Entry, A-B-Testing, Data-Analysis, Power-BI, SQL, DoorDash-Ads, UberEats-Ads, Swiggy-Ads, Zomato-Ads, Influencer-Marketing, Retention-Marketing, Funnel-Optimization

### Marketing Strategist

Fresh Prints. May 2025 - Sep 2025

```text
Managed paid social and funnel marketing for a custom apparel brand on Meta and TikTok. Improved CTR by 27% and reduced CPC by 15% through consumer research and messaging optimization.
```

Skills: Meta-Ads, TikTokAds, Funnel-Optimization, Consumer-Research, CTR-Optimization, CPC-Reduction, Lead-Generation

### ServiceNow System Administrator

Zymo Solutions. Aug 2023 - Apr 2024

```text
Automated manual ServiceNow service workflows, saving over 100 hours per month.
```

Skills: ServiceNow, Process-Automation, Workflow-Automation

### Operations Consultant

Paradise Biryani Pointe. Mar 2023 - Jan 2024

```text
Raised off-peak sales by 25% and retention by 20% through a targeted campaign. Cut order wait times by 50% and saved $10K in labor costs by redesigning workflows.
```

Skills: Operations-Consulting, Campaign-Management, Workflow-Redesign, Cost-Reduction, Process-Improvement

### Healthcare IT Analyst

Optimum Healthcare IT. Mar 2022 - Jul 2023

```text
Earned two promotions in seven months by automating hospital data entry, saving 10 hours per week.
```

Skills: Healthcare-IT, Data-Entry-Automation, Process-Improvement

### Junior Project Manager

Maruthi Media. Jan 2021 - Feb 2022

```text
Increased a radio client's ad revenue by 12% using a predictive ad-timing model and added 3K app users through celebrity talk shows.
```

Skills: Project-Management, Advertising-Analytics, predictive-modeling, Marketing-Strategy

## Education

### Indian School of Business

Post-Graduate Programme in Management, Management. 2024 - 2025

```text
Post-Graduate Programme in Management from the Indian School of Business, 2024-2025.
```

### George Mason University

Bachelor of Science, Biology. 2018 - 2021

```text
Bachelor of Science in Biology from George Mason University, Virginia, 2018-2021.
```

## Tech stack

- Tableau
- MySQL
- Python
- Canva
- SQL
- Google Ads
- ServiceNow
- ChatGPT
- Power BI
- Claude

To contact Swetha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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