# Swetha Babu

Swetha Babu is a remote worker on Himalayas, Progress Associate, Brand Strategy & New Business at Ketchum UK (Omnicom), based in India.

Source: https://himalayas.app/@swethababu

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Brand strategist at Ketchum UK who shaped 15+ pitch deliverables and translated market insights into positioning and brand narratives.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 140k+ INR |
| Job categories | Brand Strategist, Marketing Strategist, Marketing Specialist |
| Skills | Brand Strategy, Brand Positioning, Market Research, Audience Research, Competitive Analysis, Consumer Insights, Insight Synthesis, Strategic Storytelling, New Business Development, Pitch Development, RFP Development, Proposal Development, Strategic Presentation, Campaign Planning, Social Media Marketing |

## About

```text
At Ketchum UK (Omnicom), I contributed to 3–5 new business pitches per month, translating market, category, consumer, and competitor research into positioning frameworks, brand narratives, and recommendations. I produced 15+ pitch deliverables, including strategic presentations, executive summaries, and proposal documentation.

As a Marketing Intern at Key Focus Group Ltd, I designed and scheduled social media assets and researched influencer and competitor accounts; targeted content and optimisation strategies increased the LinkedIn audience by 300+ followers in one week. On a project with Herefordshire Community Foundation, I developed donor and volunteer newsletters and email campaigns and translated qualitative research into audience profiles and communication recommendations.
```

## Experience

### Progress Associate, Brand Strategy & New Business

Ketchum UK (Omnicom). Aug 2025 - Apr 2026

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Contributed to 3-5 new business pitches per month and developed 15+ strategic deliverables for clients and prospects across technology, consumer, healthcare, travel, and other sectors. Conducted strategic analysis and synthesized research into positioning frameworks, brand narratives, and recommendations for pitch decks and client presentations.
```

Skills: Brand-Strategy, Market-Research, Competitive-Analysis, Consumer-Insights, Pitch-Development, RFP-RFI, Strategic-Storytelling, Presentation-Development, Stakeholder-Communication, PowerPoint, Excel

### Marketing Intern

Key Focus Group Ltd. Jun 2025 - Aug 2025

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Executed weekly marketing activities including campaign planning, performance reporting, and cross-functional coordination. Designed and scheduled 20+ social media assets and increased LinkedIn audience by 300+ followers in one week.
```

Skills: Campaign-Planning, Social-Media-Management, Content-Creation, performance-reporting, Influencer-Research, LinkedIn-marketing, Canva

### Marketing Intern

Herefordshire Community Foundation. Jul 2024 - Sep 2024

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Developed monthly newsletters and email campaigns for donor and volunteer audiences. Led qualitative research with charity leaders across the UK and USA, translating findings into audience profiles and communication recommendations.
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Skills: Email-Marketing, Newsletter-Development, Audience-Analysis, Qualitative-Research, Communication-Strategy

## Education

### University of Birmingham

Master of Science, Strategic Marketing & Consulting. 2023 - 2024

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MSc in Strategic Marketing & Consulting from the University of Birmingham, covering brand strategy, digital marketing, analytical insights, and consultancy practice.
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### PSG College of Arts & Science

Bachelor of Commerce, Commerce. 2020 - 2023

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Bachelor of Commerce with a focus on Corporate Secretaryship from PSG College of Arts & Science.
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## Tech stack

- Microsoft Teams
- Microsoft Excel
- Canva
- Microsoft Outlook
- Microsoft PowerPoint

To contact Swetha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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