# Suryanarayan Pal

Suryanarayan Pal is a remote worker on Himalayas, Growth and Lifecycle Lead at Campaignstudio, based in India.

Source: https://himalayas.app/@suryanarayanpal

```text
Growth and Lifecycle Lead at Campaignstudio, reducing churn by 15% in the first two months.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 31k+ USD |
| Job categories | Growth and Lifecycle Marketing Manager, Lifecycle Marketing Manager, CRM Marketing Manager, Retention Marketing Manager |
| Skills | Growth Marketing, Lifecycle Marketing, CRM Marketing, Retention Marketing, Customer Journey Design, Marketing Automation, Audience Segmentation, Customer Health, Churn Risk Management, Account Based Marketing, Multichannel Campaign Management, Email Marketing, SMS Marketing, Push Notifications, In App Messaging |

## About

```text
At Campaignstudio, I reduced churn by 15% and increased SQLs by 25% in my first two months by fine-tuning an existing sales funnel. I also initiated testimonial conversations with five clients.

At Netcore Cloud, I owned retention and lifecycle strategy for an INR 17 Cr MRR portfolio, raising Net Revenue Retention from 89% to 95%. I built churn-risk identification using customer health signals and partnered with engineering on dashboards for retention and customer risk.

At Mailmodo, I owned lifecycle strategy across email and WhatsApp and reduced customer churn by 20% through targeted re-engagement workflows. I also closed 10 enterprise accounts through account-based campaigns informed by customer engagement data.
```

## Experience

### Growth and Lifecycle Lead (current)

Campaignstudio. Sep 2026 - Present

```text
Reduced churn by 15% and increased SQLs by 25% in the first two months. Initiated client testimonial conversations and set a 1-year revenue growth target.
```

Skills: CRM, Lifecycle-Marketing, Retention, Sales-Funnel-Optimization, Client-Relations

### Head of Retention Marketing and CRM Intelligence, Email BU

Netcore Cloud. Jan 2026 - Aug 2026

```text
Owned retention and lifecycle strategy for a $2M MRR portfolio, raising NRR from 89% to 95%. Built churn-risk identification and launched dashboards tracking NRR, MRR, and churn.
```

Skills: CRM, Retention-Strategy, Customer-Health, Cohort-Analysis, SQL, Dashboarding, AI-Tools, QBR, Competitor-Benchmarking

### Founder's Office (Growth and Lifecycle Marketing)

Mailmodo. Aug 2022 - Jan 2026

```text
Owned end-to-end lifecycle strategy across email and WhatsApp, reducing churn by 20% and closing 10 enterprise accounts. Built multi-channel retention workflows and drove adoption of AMP email.
```

Skills: Lifecycle-Marketing, Email-Marketing, WhatsApp-Marketing, Account-Based-Marketing, Salesforce, Churn-Reduction, Retention-Workflows, AMP-Email, AI-Tools

### Marketing and CRM Consultant

Della Luxury Products and Pixi. Jun 2022 - Aug 2022

```text
Implemented Salesforce automation at Della Luxury Products, reducing CAC by 15%. Audited Pixi's engagement stack and rebuilt segmentation, lifting conversions by 25%.
```

Skills: Salesforce, CRM, Segmentation, Lifecycle-Flows, Integration, Conversion-Rate-Optimization

### Head of Digital Marketing

Schbang. Jun 2021 - Jun 2022

```text
Led Delivery Hero digital campaigns across 12 regional markets, improving engagement by 30%. Directed performance reporting and integrated analytics platforms for budget decisions.
```

Skills: Digital-Marketing, Campaign-Management, performance-reporting, CRM, Email-Marketing, Social-Analytics, Budget-Management

### Regional Marketing Manager, CRM Enablement and Retention Analytics

Netcore Solutions. Sep 2017 - Feb 2021

```text
Designed lifecycle engagement strategies for enterprise clients, driving a 40% increase in active customers. Built training programs and established CRM enablement practice.
```

Skills: CRM, Lifecycle-Marketing, Retention-Analytics, Email-Marketing, SMS, Push, In-App, Training, Enablement

## Education

### Indian School of Business

Digital Marketing and Analytics, Digital Marketing and Analytics. 2021 - 2022

```text
Completed a program in Digital Marketing and Analytics at the Indian School of Business from 2021 to 2022.
```

### Mumbai University

Bachelor of Engineering, Engineering. 2010 - 2014

```text
Earned a Bachelor of Engineering degree from Mumbai University from 2010 to 2014.
```

## Tech stack

- Tableau
- Salesforce
- HubSpot
- SQL
- N8N
- ChatGPT
- Power BI
- Claude

To contact Suryanarayan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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