# Sukanya Das Gupta

Sukanya Das Gupta is a remote worker on Himalayas, Lead, Strategic Insights & Behavioural Strategy at Blis / T-Ads, based in India.

Source: https://himalayas.app/@sukanyadasgupta

```text
Strategic insights lead at Blis / T-Ads who built behavioural frameworks and decision tools used across 21+ markets.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 7537k+ INR |
| Job categories | Behavioral Scientist |
| Skills | Behavioural Strategies, Behavioral Economics, Behavioral Science, Consumer Intelligence, Market Research, Mixed Methods Research, Audience Segmentation, Persona Development, Experimental Design, Uplift Testing, Geo Testing, Brand Strategy, Communications Strategy, Crisis Strategy, Reputation Management |
| LinkedIn | https://linkedin.com/in/sukanya-das-gupta |

## About

```text
At Blis / T-Ads, I lead the APAC insights function across 21+ markets, managing a team of 8–10 analysts. I build behavioural strategies and intelligence systems that help organisations turn human behaviour into decisions.

I built a proprietary behavioural decoding framework for understanding why consumers attach to brands and what that means for positioning, messaging, and creative direction. I also designed decision dashboards used in leadership reviews across 15+ markets, with the goal of driving decisions rather than simply documenting them.

At Foundation to Educate Girls Globally, I built a Vulnerability Index that reduced programme cost by 12% and supported scale-up to 1M+ beneficiaries. I’m a storyteller at heart: data helps me find stories about why people act as they do, and what that means for the brands and organisations trying to reach them.
```

## Experience

### Lead, Strategic Insights & Behavioural Strategy (current)

Blis / T-Ads. Jan 2021 - Present

```text
Lead the APAC insights function across 21+ markets, managing a team of 8-10 analysts and operating as the senior strategic voice across behaviour strategy, intelligence design, and client advisory.
```

Skills: Behavioral-Economics, Neuromarketing, Social-Psychology, Choice-Architecture, Loss-Aversion, Social-Influence, Audience-Intelligence, Segmentation, Data-Analysis, Dashboard-Design, Team-Leadership, Client-Advisory, Strategic-Communications, Crisis-Management, Reputation-Management, Uplift-Testing, Geo-Testing, Research-Governance

### Manager, Analytics & Reporting

Foundation to Educate Girls Globally. Jan 2018 - Jan 2021

```text
Managed analytics and reporting for an international development organisation, securing $30M in funding through precision targeting and building a Vulnerability Index that reduced programme costs by 12%.
```

Skills: Data-Analysis, Segmentation, Vulnerability-Index, Dashboard-Design, Reporting, Monitoring-and-Evaluation, Data-Driven-Planning, Stakeholder-Management

### Analyst

Tookitaki Technologies. Jan 2015 - Jan 2016

```text
Analyst at Tookitaki Technologies, contributing to a 9.3% YoY increase in HDFC Bank conversion rates through behavioural segmentation and offer optimisation, and a 7% rise in Star Media TRPs via analytics-informed content scheduling.
```

Skills: Behavioral-Segmentation, Offer-Optimization, Analytics, Content-Scheduling

## Education

### Symbiosis School of Economics

M.S., Economics and Development Studies. 2016 - 2018

```text
Pursued a Master of Science in Economics and Development Studies, focusing on economic theory and development issues.
```

## Tech stack

- Mosaic
- Google Sheets
- Looker Studio

To contact Sukanya, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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