# Sujaini Biswas

Sujaini Biswas is a remote worker on Himalayas, B2B Marketing Manager at Smile.com.au, based in India.

Source: https://himalayas.app/@sujainibiswas

```text
B2B Marketing Manager at Smile.com.au building AI-powered web pages and ROI calculators for enterprise buyers.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 262k+ INR |
| Job categories | B2B Marketing Manager, Content Marketing Manager |
| Skills | B2B Marketing, Demand Generation, Account Based Marketing, Content Strategy, Website Management, Go To Market Strategy, SEO, AEO, GEO, Campaign Management, Sales Enablement, Email Marketing, Thought Leadership, Video Marketing, Public Relations |

## About

```text
At Smile.com.au, I manage the website end to end, building web pages, landing pages, and interactive talent-loss and ROI calculators with AI tooling and minimal engineering or design support. I also research and write whitepapers and industry reports, then set their GTM and distribution strategy.

I produce sales and partner decks, presentations, brochures, and annual desk calendars for partner clinics across Australia. I drive demand generation through LinkedIn ABM, cold email, and nurture, while owning company-page and CEO thought leadership.

At Pepper Content, I doubled SEO performance and grew organic traffic 25% across an 11-client portfolio spanning BFSI, e-commerce, and technology. I led 15 writers, editors, and strategists and built content operations across blogs, landing pages, whitepapers, email nurtures, and video.

At ClearTax, I grew an expert-led video programme to 105K YouTube subscribers and contributed to 360-degree ITR and Black App campaigns. Integrated programmes across SEO, social, email, video, and PR drove 30%+ YoY organic growth, and I secured Tier-1 PR in Economic Times, Livemint, and The Times of India.
```

## Experience

### B2B Marketing Manager (current)

Smile.com.au. Jan 2026 - Present

```text
Owns website management end to end, building web pages, landing pages, and interactive calculators with AI tooling. Drives demand generation through LinkedIn ABM, cold email, and nurture, and owns company-page and CEO thought leadership.
```

Skills: Claude, Lovable, GA4, Google-Trends, LinkedIn-ABM, Cold-Email, Nurture, SEO, Content-Strategy, Video-Marketing

### Content Lead

Pepper Content. Jan 2024 - Dec 2025

```text
Doubled SEO performance and grew organic traffic 25% across an 11-client enterprise portfolio. Led 15 writers, editors, and strategists, and built content operations across blogs, landing pages, whitepapers, email nurtures, and video.
```

Skills: SEO, Content-Strategy, Team-Leadership, GA4, Blog-Writing, Landing-Pages, Whitepapers, Email-Nurture, Video-Content

### Assistant Content Marketing Manager

ClearTax. Jun 2019 - Jan 2024

```text
Progressed from Editor to Assistant Content Marketing Manager, moving from editorial execution into marketing strategy and analytics. Grew an expert-led video programme to 105K YouTube subscribers and led integrated programmes across SEO, social, email, video, and PR.
```

Skills: Video-Production, YouTube, Social-Media, SEO, PR, Content-Strategy, Team-Mentoring, Analytics

### Content Writer

BankBazaar. May 2017 - Feb 2019

```text
Improved content delivery timelines and editorial quality by 30% through tighter calendars and workflows. Led content localisation for the Singapore market, driving 20% engagement growth.
```

Skills: Content-Writing, Editorial-Calendar, Localization, Engagement-Growth

### Content Writer

Infiniti Research. Apr 2016 - Mar 2017

```text
Trained and mentored 4 junior writers on PR strategy and editorial standards. Improved publication accuracy and editorial quality by 25% through structured daily reviews.
```

Skills: Content-Writing, PR-Strategy, Editorial-Standards, Mentorship

### Content Writer

Myntra. Jan 2014 - Mar 2016

```text
Produced 55+ on-brand product descriptions daily, maintaining a 99% QC score. Mentored new hires and raised team efficiency by 15% through training and QC support.
```

Skills: Content-Writing, Product-Descriptions, Quality-Control, Mentorship

## Education

### Christ University

M.Sc., Media Studies

```text
Completed M.Sc. in Media Studies from Christ University in 2014.
```

### Loreto College

B.A., Mass Communication

```text
Completed B.A. in Mass Communication from Loreto College in 2012.
```

## Tech stack

- Google Search Console
- HubSpot
- WordPress
- Ahrefs
- SEMrush
- Canva
- Google Ads
- Lovable
- ChatGPT
- Claude

To contact Sujaini, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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