# Stefan Vukobrat Stefan Vukobrat is a remote worker on Himalayas, Senior Digital Analytics & Tracking Consultant at Stefan Vukobrat, based in Germany. Source: https://himalayas.app/@stefanvukobrat ```text Digital analytics consultant delivering GA4, GTM and server-side tagging across 500+ websites for 50+ clients. ``` | Detail | Value | | --- | --- | | Availability | Open to opportunities | | Location | Germany | | Authorized to work in | Germany | | Salary expectations | 40k+ EUR | | Job categories | Digital Analytics Specialist, Web Analytics Manager, Conversion Rate Optimization Specialist, Web Analytics Analyst, Digital Analyst, Web Optimization Analyst | | Skills | Digital Analytics, Web Analytics, Google Analytics 4, Google Tag Manager, Server Side Tagging, Metric Frameworks, DataLayer Architecture, JavaScript, Conversion Tracking, Audit Tracking, QA Analytics, Attribution, A B Testing, Conversion Rate Optimization, Personalization | ## About ```text As an independent digital analytics consultant, I delivered GTM and GA4 implementations across 500+ websites for 50+ clients. I designed data layers, implemented custom JavaScript events and conversion tracking, and set up server-side tagging to improve measurement reliability. At Serrala, I owned web analytics and tracking across the digital ecosystem, building data layers, conversion measurement and KPI frameworks for lead generation. I also led experimentation and funnel analysis, connecting marketing activity with pipeline performance. At Bosch, I built and supported A/B testing and personalization programs with Optimizely and VWO, and contributed to web analytics, tracking and front-end implementations. Across my work, experimentation and conversion optimization initiatives contributed to approximately 34% average uplift. ``` ## Experience ### Senior Digital Analytics & Tracking Consultant (current) Stefan Vukobrat. Sep 2023 - Present ```text Delivered GTM and GA4 implementations across 500+ websites for 50+ clients, including data layer architecture, custom JavaScript events, and complete conversion tracking. Implemented server side tagging setups and GDPR compliant measurement with Consent Mode, Cookiebot, and OneTrust. ``` Skills: Google-Tag-Manager, Google-Analytics-4, Server-Side-Tagging, JavaScript, Datalayer, Google-Consent-Mode, Cookiebot, OneTrust, BigQuery, SQL, Conversion-Tracking, Attribution, Audit-Tracking, QA ### Web Analytics Manager & CRO Specialist [Serrala](https://himalayas.app/companies/serrala). Jun 2022 - Aug 2023 ```text Owned global web analytics and tracking across Serrala's digital ecosystem using GTM, Google Analytics, and custom JavaScript. Designed scalable data layers, conversion tracking, and KPI frameworks for lead generation, and led experimentation and funnel analysis. ``` Skills: Google-Tag-Manager, Google-Analytics, JavaScript, Datalayer, Conversion-Tracking, KPI-Frameworks, Experimentation, Funnel-Analysis, Attribution, Dashboarding ### Senior Web Analytics Consultant Hopmann Marketing Analytics GmbH. Jun 2020 - Jun 2022 ```text Led enterprise web analytics implementations and data quality governance using GTM, Google Analytics, Adobe Analytics, and JavaScript data layers. Built conversion measurement for ecommerce and lead generation, and translated user journeys into actionable insights. ``` Skills: Google-Tag-Manager, Google-Analytics, Adobe-Analytics, JavaScript, Datalayer, Conversion-Tracking, Ecommerce, Lead-Generation, Funnel-Analysis, CRO ### Web Optimization & Personalization Analyst [Bosch](https://himalayas.app/companies/bosch-group). Nov 2018 - Aug 2021 ```text Built and managed A/B testing and personalization programs using Optimizely and VWO, coding variants and targeting logic in JavaScript. Partnered with website owners and marketing teams on Tealium tag management and analytics requirements. ``` Skills: Optimizely, VWO, JavaScript, A-B-Testing, Personalization, Tealium, Tag-Management, Analytics, QA ### Web Analyst & Front End Developer [Bosch](https://himalayas.app/companies/bosch-group). Oct 2017 - Oct 2018 ```text Implemented measurement with Tealium, Google Analytics, and GTM, and audited tracking across 100+ Bosch websites. Developed pages for Bosch Germany's ecommerce platform and other applications, plus HTML email and brochure templates. ``` Skills: Tealium, Google-Analytics, Google-Tag-Manager, JavaScript, HTML, CSS, Ecommerce, Audit-Tracking ### Digital Analyst [Bosch](https://himalayas.app/companies/bosch-group). Oct 2016 - Feb 2018 ```text Defined KPIs and measurement requirements for web, ecommerce, and mobile initiatives, supporting Tealium tagging and media pixel QA. Built reports in Google Data Studio, Power BI, Qlik Sense, and Tableau, and implemented GDPR consent solutions. ``` Skills: Tealium, Google-Data-Studio, Power-BI, Qlik-Sense, Tableau, Cookiebot, OneTrust, CookiePro, GDPR, KPI-Definition, Media-Pixel-QA ### Web Analyst & Junior Front End Developer [Bosch](https://himalayas.app/companies/bosch-group). Jan 2016 - Sep 2016 ```text Supported analytics strategy, implementation, and testing using Tealium, GTM, Google Analytics, Adobe Analytics, and reporting tools. Supported Bosch Germany ecommerce rollouts and hand coded front end implementations in HTML, CSS, and JavaScript. ``` Skills: Tealium, Google-Tag-Manager, Google-Analytics, Adobe-Analytics, HTML, CSS, JavaScript, Ecommerce ## Education ### CXL CRO and Experimentation, Conversion Rate Optimization. 2026 - 2026 ```text CRO and Experimentation certification from CXL, completed in 2026. ``` ### Google Search Ads 360 Certification, Advertising. 2026 - 2026 ```text Search Ads 360 Certification from Google, completed in 2026. ``` ### Google Campaign Manager 360 Certification, Advertising. 2026 - 2026 ```text Campaign Manager 360 Certification from Google, completed in 2026. ``` ### Google Google Ads Measurement Certification, Measurement. 2026 - 2026 ```text Google Ads Measurement Certification from Google, completed in 2026. ``` ### Google Display & Video 360 Certification, Advertising. 2026 - 2026 ```text Display & Video 360 Certification from Google, completed in 2026. ``` ### Google Google Analytics Certification, Analytics. 2025 - 2025 ```text Google Analytics Certification from Google, completed in 2025. ``` ### University of California, Berkeley MicroMasters, Marketing Analytics. 2018 - 2019 ```text MicroMasters Program in Marketing Analytics from UC Berkeley, completed from 2018 to 2019. ``` ### University of Belgrade Bachelor of Science, Information Systems & Technologies. 2012 - 2017 ```text BSc in Information Systems & Technologies from the University of Belgrade, completed from 2012 to 2017. ``` ## Tech stack - VWO - Google Tag Manager - Tableau - OneTrust - Adobe Analytics - JavaScript - Optimizely - SQL - Power BI - HTML - CSS To contact Stefan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Paolo Sansone](https://himalayas.app/@paolosansone): Head of Revenue Delivery, Strategy and Operations, Jobrapido - [Aline Mattos](https://himalayas.app/@alinemattos): Strategy, Digital & Analytics Lead, Jirka Wirth Consulting - [Alex Bieth](https://himalayas.app/@alexbieth): Digital Marketing Expert, Self Employed - [Christina Bücker](https://himalayas.app/@christinabcker): International Media Buyer, Edelhoff Studios GmbH - [Julian Böckmann](https://himalayas.app/@julianbckmann): Head of Performance Marketing, AKKU SYS - [Deepak Singh](https://himalayas.app/@deepaksingh11): CRO & Experimentation Manager, Condor Flugdienst GmbH - [Nata Durasova](https://himalayas.app/@natadurasova): Digital Marketing & GA4 Lecturer, Beetroot Academy - [Sonja Albanese](https://himalayas.app/@sonjaalbanese): Senior Web Experience Specialist, METRO.digital - [Abdul Samad](https://himalayas.app/@abdulsamad21): CRO Director, InvenTel TV - [Facundo Quiñones](https://himalayas.app/@facundoquiones): Marketing Analytics Manager, Hostelworld.com