# Sowmya CHARITA Sowmya CHARITA is a remote worker on Himalayas, Project Manager at Target River, based in India. Source: https://himalayas.app/@sowmyacharita ```text Account management and integrated marketing professional who grew Dell Technologies’ retainer by 175% in three months. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 1790k+ INR | | Job categories | Account Manager, Project Manager, Key Account Manager, Client Strategy Manager | | Skills | Account Management, Customer Relationship Management, Integrated Marketing Strategy, Account Planning, Campaign Planning, Client Onboarding, Stakeholder Management, Creative Briefing, Account Growth, Upselling and Cross Selling, Scope and Budget Management, Proposal Development, Campaign Performance, Digital Marketing, Lead Generation | | Portfolio | https://tinyurl.com/portfolio-berozgaari | | LinkedIn | https://linkedin.com/in/sowmyacj | ## About ```text At THE OTHERSIDE, I led Dell Technologies’ pan-India retail engagement, shaping campaign strategy and coordinating creative development and commercial discussions. I documented needs beyond the existing scope, contributing to reported 175% retainer growth within the first three months. At ANNALECT, OMNICOM MEDIA GROUP, I supported relationships across TBWA RAAD, TBWA Worldwide and Auditoire, working with teams in India, Dubai, London and New York. I introduced briefing standards and delivery tracking that helped improve TBWA RAAD delivery quality from approximately 60% to 95% within one month, later stabilising at 98%+. At TARGET RIVER, I led client engagement and integrated campaign delivery across 10+ active US accounts. I advised clients on campaign priorities and coordinated multidisciplinary teams; improved briefing and workflow structures achieved a reported 9/10 first-pass approval rate. Across earlier agency roles, I managed client relationships and integrated campaigns for brands including Milann Fertility Centre, PN Gadgil Jewellers, Kotak Mahindra Bank and Adobe. I’ve also coordinated delivery for 21 RV Educational Institutions websites and developed a year-long campaign plan for PN Gadgil Jewellers. ``` ## Experience ### Project Manager Target River. Jan 2025 - Apr 2025 ```text Led client engagement and integrated campaign delivery across 10+ active US accounts, combining relationship ownership, strategic recommendations and multidisciplinary team leadership. Advised clients on campaign priorities and managed onboarding, status discussions, feedback and approvals. ``` Skills: Account-Management, Customer-Relationship-Management, Client-Onboarding, Integrated-Marketing-Strategy, Campaign-Planning, Creative-Briefing, Stakeholder-Management, Client-Presentations, Campaign-Performance, Scope-and-Budget-Management, Cross-functional-Leadership, Digital-Marketing, Lead-Generation, Risk-Management ### Subject Matter Expert, Project Management Annalect, Omnicom Media Group. Oct 2023 - Aug 2024 ```text Supported client and agency relationships for TBWA RAAD, TBWA Worldwide and Auditoire, working with teams across India, Dubai, London and New York. Aligned clients, account teams, creative specialists and operations around strategic intent and delivery requirements. ``` Skills: Account-Management, Customer-Relationship-Management, Stakeholder-Management, Project-Management, Scope-Management, Budget-Management, Billing-Coordination, Approvals, Risk-Management, Onboarding, Training, Documentation ### Key Account Manager The Otherside. Sep 2022 - Sep 2023 ```text Led Dell Technologies' pan-India retail engagement, combining client relationship ownership, campaign strategy, creative development and commercial coordination. Developed stronger campaign routes within brand guidelines and identified opportunities for account growth. ``` Skills: Account-Management, Customer-Relationship-Management, Campaign-Strategy, Creative-Development, Commercial-Coordination, Scope-Management, Approvals, Digital-Marketing, Retail-Marketing, Shopper-Marketing, Pitch-Development, New-Business-Development ### Account Manager Phantom Ideas. May 2019 - Dec 2019 ```text Managed client relationships, brand strategy and integrated campaigns for Milann Fertility Centre, RV Educational Institutions and Natura Atavi. Coordinated internal teams, media agencies and external partners across digital, social, websites, print and campaign deliverables. ``` Skills: Account-Management, Customer-Relationship-Management, Brand-Strategy, Integrated-Marketing, Campaign-Management, Digital-Marketing, Social-Media, Website-Management, Content-Coordination, Stakeholder-Management ### Assistant Account Manager Altorise. Apr 2018 - Mar 2019 ```text Managed client communication, content strategy, social-media activity and digital projects for Starrin' Network and Cheep Care. Rebuilt client confidence on Cheep Care through clearer communication, documented feedback, structured tracking and realistic delivery timelines. ``` Skills: Account-Management, Client-Communication, Content-Strategy, Social-Media-Management, Digital-Projects, Website-Coordination, App-Development, Pitch-Development, New-Business-Development ### Junior Digital Producer Bombay Design Centre. Jan 2016 - Aug 2016 ```text Managed digital engagements for Kotak Mahindra Bank and IDFC Mutual Funds, translating client requirements into project plans, resource estimates and delivery priorities. Coordinated creative and technical specialists across interactive websites, rewards experiences and digital products. ``` Skills: Digital-Production, Project-Planning, Resource-Estimation, Client-Communication, Web-Development, Digital-Products, Creative-Coordination, technical-coordination ### Account Manager Urja Communications. Feb 2015 - Dec 2015 ```text Managed client relationships, campaign strategy and digital marketing for PN Gadgil Jewellers, ICICI Bank and Zeba Collections. Developed a year-long campaign plan for PN Gadgil Jewellers spanning brand awareness, lead generation, product promotions and festive marketing. ``` Skills: Account-Management, Customer-Relationship-Management, Campaign-Strategy, Digital-Marketing, Brand-Awareness, Lead-Generation, Product-Promotion, Festival-Marketing, Website-Coordination, Content, Social-Media, Paid-Media, Email-Marketing, Pitch-Development, New-Business-Development ### Brand Services Executive Law & Kenneth. Dec 2013 - Aug 2014 ```text Served as a primary client contact for the BML University–Hero Group launch campaign. Translated client requirements into briefs and coordinated creative, media and production teams across timelines, feedback, approvals and campaign reporting. ``` Skills: Client-Contact, Briefings, Creative-Coordination, Media-Coordination, Production-Coordination, Timeline-management, Feedback-Management, Approvals, Campaign-Reporting ### Account Executive Young Creative Services. Dec 2012 - Nov 2013 ```text Managed client requirements and relationships across multiple real-estate accounts. Coordinated corporate branding, project launches and marketing communications across briefs, budgets, timelines and approvals. ``` Skills: Account-Management, Customer-Relationship-Management, Corporate-Branding, Project-launch, Marketing-Communications, Briefings, Budget-Management, Timeline-management, Approvals ### Management Trainee Grey Group. May 2012 - Nov 2012 ```text Supported media planning, campaign production, publisher coordination, competitor research and reporting for Adobe accounts. Contributed to Dell Alienware audience research and client presentations, alongside Infosys internal communication initiatives. ``` Skills: Media-Planning, Campaign-Production, Publishing-Coordination, Competitor-Research, Reporting, Audience-Research, Client-Presentations, Internal-Communications ## Education ### Mumbai University Bachelor of Commerce, Commerce ```text Bachelor of Commerce degree from Mumbai University. ``` ## Tech stack - Mailchimp - Google Analytics - Microsoft Teams - HubSpot - Google Workspace - Basecamp - Gemini - WordPress - Squarespace - Hootsuite - Adobe Firefly - ChatGPT - Power BI - Looker Studio - Claude To contact Sowmya, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Saiba Anis](https://himalayas.app/@saibaanis): Social Media Manager, Obbserv - [Nikhilesh V Rane](https://himalayas.app/@nikhileshvrane): Sr. Account Manager, Ace Ad Network - [Sanjay S](https://himalayas.app/@sanjays2): Account Manager, Pink Lemonade Communications - [mishika mathur](https://himalayas.app/@mishikamathur): Account Manager, The Leaf - [Bhavika Tekchandani](https://himalayas.app/@bhavikatekchandani): Senior Account Executive, Strobe Works - [Vaishali Narang](https://himalayas.app/@vaishalinarang1): Freelance Project Manager, Events & Communications - [Vikas Panwar](https://himalayas.app/@vikaspanwar): Project/Program Manager, District by Zomato - [Priyal Parekh](https://himalayas.app/@priyalparekh): Senior Account Manager, Dreamscape Media - [Mahak Gaoshinde](https://himalayas.app/@mahakgaoshinde): Strategic Account Manager, ORCOMM - [Tulika gupta](https://himalayas.app/@tulikagupta): Senior Executive, HCLTech