# Souparna Chakraborty

Souparna Chakraborty is a remote worker on Himalayas, Associate Brand Strategy Director at R K SWAMY Ltd., based in India.

Source: https://himalayas.app/@souparnachakraborty

```text
Brand strategy leader at R K SWAMY driving AI-first marketing and creative transformation.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 125k+ INR |
| Job categories | Brand Strategist |
| Skills | Brand Strategy, Integrated Marketing, Consumer Insights, Generative AI, AI Enabled Marketing, Prompt Engineering, Workflow Automation, Digital Marketing, Performance Marketing, SEO, Ecommerce, Campaign Strategy, Audience Targeting, Google Analytics, Meta Ads |

## About

```text
At R K SWAMY Ltd., I drive campaign strategy, develop integrated communication frameworks, and support new business pitches. I also established AI-enabled creative workflows to accelerate concept generation and improve campaign visualization.

At Hakuhodo India, I developed launch communication assets for Maruti Suzuki’s first electric SUV and repositioned Brezza as a Power & Play icon. The integrated campaign moved unaided awareness and brand consideration by 3.5 points.

Across my work with brands including Havells, Magicbricks, Carlton London, SAP Labs, and LivPure, I’ve delivered integrated marketing initiatives across automotive, consumer durables, retail, and PropTech. My experience spans brand strategy, digital campaigns, and e-commerce.
```

## Experience

### Associate Brand Strategy Director (current)

R K SWAMY Ltd.. Jul 2025 - Present

```text
Simplified product communication across retail touchpoints and built integrated communication frameworks for B2B and consumer engagement. Drove campaign strategy, new business pitches, and AI-enabled creative workflows.
```

Skills: Brand-Strategy, Integrated-Marketing, AI-Enabled-Marketing, Campaign-Strategy, Cross-functional-Leadership, Generative-AI, Prompt-Engineering, Workflow-Automation

### Sr. Account Manager

Hakuhodo India. Apr 2024 - Jun 2025

```text
Owned development of launch communication assets for Maruti Suzuki's first electric SUV and repositioned Brezza as a Power & Play icon. Boosted Swift 2024 launch visibility and managed milestone campaigns.
```

Skills: Campaign-Management, Integrated-Marketing, Brand-Strategy, Cross-Functional-Collaboration, Digital-Media, Print, Outdoor, Social-Media

### Account Manager

Hakuhodo India. Jan 2022 - Mar 2024

```text
Optimized audience targeting and campaign delivery for Maruti Suzuki corporate campaigns, increasing click-through rates by 38%. Conceptualized the #DrivenBySafety campaign and standardized performance reporting.
```

Skills: DV360, Audience-Targeting, Campaign-Delivery, Digital-Media, Analytics, Content-Planning, Brand-Narrative

### Shift Manager

Delhi International Airport Ltd.. Mar 2021 - Jan 2022

```text
Managed high-volume customer communication across digital channels in a 24x7 operational environment. Coordinated with internal departments and government authorities to resolve passenger concerns.
```

Skills: Client-Communication, Issue-Resolution, Cross-functional-Coordination, Knowledge-Management, Workflow-Optimization

### Senior Account Manager

Neil Patel Digital India. Aug 2020 - Mar 2021

```text
Partnered with client leadership to develop digital growth strategies and led cross-functional delivery of SEO and performance marketing initiatives. Provided strategic consulting on digital marketing performance.
```

Skills: Digital-Strategy, SEO, Performance-Marketing, Cross-functional-Leadership, Client-Consulting, Analytics

### Account Manager

WAT Consult. Jun 2018 - Aug 2020

```text
Won new business by developing communication strategies and presenting integrated campaign recommendations. Managed high-stakes client engagements including SAP Labs India, leading cross-functional teams.
```

Skills: New-Business-Development, Communication-Strategy, Customer-Relationship-Management, Cross-functional-Leadership, Campaign-Delivery

### Marketing Manager

Carlton London India. Apr 2017 - Jun 2018

```text
Led marketing launches for new footwear collections and owned the annual marketing calendar. Strengthened digital commerce presence through partnerships with Amazon and managed marketing budgets.
```

Skills: Integrated-Marketing, Ecommerce, Digital-Marketing, Budget-Management, Campaign-Planning, Amazon, Influencer-Marketing

### Social Media Executive

ThinkWhyNot Group. Mar 2015 - Apr 2017

```text
Executed digital marketing campaigns across social media and paid channels. Supported content planning, influencer collaborations, and campaign execution to improve audience reach.
```

Skills: Social-Media-Marketing, Digital-Campaigns, Content-Planning, Influencer-Collaboration, Paid-Media

## Education

### IILM University

Post Graduate Program, Marketing and Communication. 2012 - 2014

```text
Completed a Post Graduate Program in Marketing and Communication at IILM University from 2012 to 2014.
```

### Narula Institute of Technology

B.Tech, Electronics and Communication. 2008 - 2012

```text
Earned a B.Tech in Electronics and Communication from Narula Institute of Technology from 2008 to 2012.
```

## Tech stack

- Google Analytics
- Google Ads

To contact Souparna, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Payal Gajjar](https://himalayas.app/@payalgajjar): Senior Digital Marketing Specialist, AGS Health Pvt Ltd
- [Lovi Garg](https://himalayas.app/@lovigarg): Account Manager, Jammin Digital
- [karan nirmal](https://himalayas.app/@karannirmal): Brand Lead, Quidich Innovation Labs
- [Jaianand Lalwani](https://himalayas.app/@jaianandlalwani): Deputy Marketing Manager, House of Hiranandani
- [Vima Parthan](https://himalayas.app/@vimaparthan): Brand and Campaign Manager, Aftershoot
- [Anshuman Chatterjee](https://himalayas.app/@anshumanchatterjee): Senior Creative Director, Hakuhodo WXYG
- [Aishwarya P](https://himalayas.app/@aishwaryap1): Senior Marketing Manager, Consumer Activation, MSD India Pvt. Ltd.
- [Vinayak Bajpai](https://himalayas.app/@vinayakbajpai): Marketing Manager – Global Marketing Communications, SIVA Group
- [Sohom Sengupta](https://himalayas.app/@sohomsengupta): Head of Brand & Technology, Huddlers Innovation
- [Souparna Chakraborty](https://himalayas.app/@souparnachakraborty1): Associate Brand Strategy Director, R K Swamy Ltd.