# Sophia Rivera

Sophia Rivera is a remote worker on Himalayas, Digital Marketing Specialist at Relay Human Cloud, based in Honduras.

Source: https://himalayas.app/@sophiarivera

```text
Digital Marketing Specialist at Relay Human Cloud, optimizing paid campaigns and email marketing to grow brand visibility and leads.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Honduras |
| Authorized to work in | Honduras |
| Salary expectations | 30k+ USD |
| Job categories | Digital Marketing Specialist |
| Skills | Digital Marketing, Digital Marketing Strategy, Paid Media, Brand Management, Lead Generation, Campaign Optimization, Email Marketing, Marketing Automation, Social Media Marketing, Content Planning, SEO, SEM, Out of Home Advertising, BTL Marketing, POP Advertising |

## About

```text
At Relay Human Cloud, I plan and execute data-driven digital marketing strategies to increase brand visibility and lead generation. I manage paid campaigns across Meta, Google, and LinkedIn Ads, analyze performance KPIs, and coordinate email marketing and content distribution.

At Tiendas Aliss, I designed integrated campaigns across digital, BTL, POP, and OOH, and led in-store promotional initiatives. Earlier, I planned social content and automated email workflows at Trustline Services, and coordinated Out-of-Home advertising projects at Media Branding.
```

## Experience

### Digital Marketing Specialist (current)

Relay Human Cloud. Oct 2024 - Present

```text
Lead the planning and execution of data-driven digital marketing strategies to increase brand visibility and lead generation. Manage paid media campaigns across Meta, Google, and LinkedIn Ads, optimizing for ROI and performance.
```

Skills: Meta-Ads-Manager, Google-Ads, Google-Analytics, SEO-SEM, Mailchimp, Notion, Trello, Canva

### Marketing Coordinator - Honduras

Tiendas Aliss. Aug 2023 - Oct 2024

```text
Designed and implemented integrated marketing campaigns (digital, BTL, POP, OOH) aligned with brand strategy and seasonal goals. Managed budgets, agency and supplier relationships, and marketing KPIs.
```

Skills: Meta-Business-Suite, Adobe-Illustrator, Excel

### Social Media and Mailing Specialist

Trustline Services. Jun 2020 - Jun 2021

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Oversaw content planning, publishing and performance analytics across major social platforms. Created customer journeys and automated email workflows to improve conversion rates and retention.
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Skills: Mailchimp, Zoho-CRM, Google-Sheets

### New Projects Coordinator

Media Branding. Jan 2018 - Mar 2020

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Coordinated execution of new Out-of-Home advertising projects (billboards, transit, urban furniture). Managed communication with municipal offices and ensured compliance with permit regulations.
```

## Education

### Universidad Tecnologica Centroamericana

Degree, Marketing and International Business. 2018 - 2024

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Degree in Marketing and International Business from Universidad Tecnologica Centroamericana, completed in 2024.
```

### Mailchimp

Development of an Integrated Email Campaign, Email Marketing. 2022 - 2022

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Completed an online course on the development of an integrated email campaign.
```

## Tech stack

- Mailchimp
- Google Analytics
- Trello
- Notion
- Google Sheets
- Adobe Illustrator
- Canva
- Google Ads
- LinkedIn Ads
- Zoho CRM
- Meta Business Suite

To contact Sophia, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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