# Sonaal Topno

Sonaal Topno is a remote worker on Himalayas, Marketing & Insights Head, APAC at Junglee Games India Pvt. Ltd., based in India.

Source: https://himalayas.app/@sonaaltopno

```text
I build AI-powered analytics and automation that improve revenue, retention, and efficiency.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 4028k+ INR |
| Job categories | Business Consultant, Marketing Analytics Manager, Data Analytics Manager, Business Strategy Manager, Consumer Insights Manager, Product Manager |
| Skills | AI Automation, Cursor, GitHub Co Pilot, ChatGpt, Claude, MCP Server Development, LLM workflows, AI Assisted Analytics, Prompt Engineering, Internal Web App Development, AWS, S3, Amazon Athena, AWS Lambda, Snowflake, Databricks, Python, SQL, R, VBA, Power BI, Tableau, Jupyter Notebooks, Google Colab, Plotly, Looker, Excel, predictive modeling, Churn Modeling, A B Testing, Multi channel Attribution, XGBoost, Deep Learning, Customer Segmentation, Lifetime Value Analysis, Go To Market Strategy, Financial Modeling, Competitor Benchmarking, Campaign Analytics, Manual List Automation, Braze CRM, Retention Marketing, Free to Cash Conversion, Marketing Insights, Consumer Insights, Market Research, Naïve Bayes, K Nearest Neighbors, Google Ads, Fraud Detection |
| LinkedIn | https://linkedin.com/in/sonaal-topno-408531aa |

## What I'm looking for

```text
I'm looking to lead AI-powered analytics, automation, consumer insights, and growth strategy work that delivers measurable improvements in retention, engagement, revenue, and operational efficiency.
```

## About

```text
At Junglee Games, I lead APAC marketing analytics and consumer insights, building internal CRM automation apps, Power BI dashboards, A/B experiments, and MCP server integrations. Previously, I increased revenue by approximately 6%, reduced churn by up to 21%, and improved revenue-to-deposit ratio by 12 percentage points.

I’ve led market research and analytics teams at IPSOS and co-founded MadCloud Technologies, an ed-tech platform that reached 1M+ downloads in six months. I use machine learning, experimentation, data platforms, and business strategy to turn customer insights into measurable growth.
```

## Experience

### Marketing & Insights Head, APAC (current)

Junglee Games India Pvt. Ltd.. Oct 2025 - Present

```text
Lead marketing analytics and consumer insights for Asia Pacific, deployed to the Australian business unit. Built internal apps for CRM automation, Power BI dashboards, A/B experiments, and MCP server integrations.
```

Skills: Cursor, GitHub-Co-Pilot, MCP-Server-Development, Power-BI, Databricks-SQL, Monday.Com, A-B-Testing, CRM-Automation, SQL-Analytics

### Senior Business Consultant

Junglee Games India Pvt. Ltd.. Jul 2022 - Sep 2025

```text
Increased revenue approximately 6% through free-to-cash re-engagement campaigns and personalized user journeys. Built ML churn models reducing new-user churn 21% and existing-user churn 12%, and deployed XGBoost fraud detection with 84% accuracy.
```

Skills: Machine-Learning, Churn-Modeling, XGBoost, A-B-Testing, Revenue-Optimization, Fraud-Detection, SQL, Python

### Team Lead, Business Analyst

IPSOS (Crownit). Apr 2018 - Jul 2022

```text
Led team delivering market research, consumer insights, and analytics for business decisions. Reduced marketing costs approximately 30% through segmentation models and predictive analytics, and automated recommendations workflow improving team efficiency 40%.
```

Skills: Market-Research, Consumer-Insights, Segmentation, Predictive-Analytics, Naïve-Bayes, KNN, R, Python, Dashboarding, KPI-Tracking

### Co-Founder and Strategy Head

MadCloud Technologies Pvt. Ltd.. Jul 2015 - Apr 2018

```text
Co-founded ed-tech platform for government exam prep in four regional languages, achieving 1M+ downloads in 6 months. Grew Google Ads revenue 45% through data-driven go-to-market and user acquisition.
```

Skills: Edtech, Product-Development, Go-To-Market-Strategy, User-Acquisition, Google-Ads, Fundraising, Leadership

## Education

### Indian Institute of Technology Roorkee

Integrated B.Tech and M.Tech, Geophysical Technology. 2010 - 2015

```text
Integrated B.Tech and M.Tech in Geophysical Technology from IIT Roorkee, completed in 2015.
```

## Tech stack

- Snowflake
- Tableau
- Looker
- Amazon S3
- Databricks
- Python
- AWS Lambda
- Microsoft Excel
- Amazon Athena
- SQL
- Google Colab
- Google Ads
- XGBoost
- Cursor
- GitHub Copilot
- ChatGPT
- Power BI
- Looker Studio

To contact Sonaal, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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