# Sofia Touati

Sofia Touati is a remote worker on Himalayas, Marketing Executive at Hustle Jar, based in Algeria.

Source: https://himalayas.app/@sofiatouati

```text
I build brand positioning, go-to-market strategies, and founder-led content that generate inbound growth.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Algeria |
| Authorized to work in | Algeria |
| Salary expectations | 60k+ USD |
| Job categories | Marketing Executive, Brand Strategist, Content Strategist, Growth Marketer |
| Skills | Brand Positioning, Go To Market Strategy, Market Segmentation, Competitor Research, Content Strategy, Founder Led Marketing, Social Media Marketing, Community Building, Email Marketing, Personal Branding, Lead Generation, Messaging, Meta Ads, TikTokAds, Klaviyo, Hootsuite, Adobe Creative Suite, Canva, Trello |

## About

```text
I helped launch and grow Hustle Jar, an award-winning branding and web design studio serving startups backed by Y Combinator and Techstars.

I shaped brand positioning, go-to-market strategy, market segmentation, and competitor research to strengthen the studio’s positioning and pitches.

I built the founder’s personal brand across LinkedIn and podcasts, developing messaging, content, and sales materials that supported inbound lead generation.

I also managed content calendars, social channels, community platforms, testimonials, case studies, email marketing, and multi-channel execution.
```

## Experience

### Marketing Executive

Hustle Jar. Mar 2023 - Jun 2026

```text
Shaped brand positioning and go-to-market strategy, supporting the studio's launch and growth. Built the founder's personal brand across LinkedIn and podcasts to support inbound lead generation.
```

Skills: Brand-Positioning, Go-To-Market-Strategy, Market-Segmentation, Competitor-Research, Content-Strategy, Founder-Led-Marketing, Social-Media, Email-Marketing, Meta-Ads, TikTokAds, Klaviyo, Hootsuite, Adobe-Creative-Suite, Canva, Trello

### Marketing Intern

Terraco Algeria. Jan 2022 - Jun 2022

```text
Completed a marketing internship at Terraco Algeria, gaining hands-on experience in marketing activities.
```

## Education

### Business School of IMA

Bachelor's Degree, Marketing. 2019 - 2022

```text
Bachelor's Degree in Marketing (English) from the Business School of IMA, Algiers, Algeria, from 2019 to 2022.
```

## Tech stack

- Trello
- Canva
- Hootsuite
- Klaviyo

To contact Sofia, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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