# Snigdha Rao

Snigdha Rao is a remote worker on Himalayas, Consumer Marketing Manager – Digital Strategy at Kenvue, based in Canada.

Source: https://himalayas.app/@snigdharao

```text
Consumer marketing manager at Kenvue who grew first-party leads 40% and delivered $1.2M in incremental email revenue.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Canada |
| Authorized to work in | Canada |
| Salary expectations | 75k+ CAD |
| Job categories | Integrated Marketing, Marketing Manager, Brand Manager, Digital Marketing Manager, Marketing Consultant |
| Skills | Integrated Campaign Manager, Consumer Insights, Go To Market Strategy, CRM Marketing, Lifecycle Marketing, First Party Data, Omni Channel Marketing, Digital Marketing, Campaign Performance, Creative Briefing, Agency Management, Project Management, Domo, Salesforce Marketing Cloud |
| LinkedIn | https://linkedin.com/in/Snigdha-Rao |

## About

```text
At Kenvue, I led retailer marketing campaigns across in-store, paid media, CRM, and owned channels, delivering 73% YoY POS growth and a 1.6-point lift in ad recall. I also co-led the Band-Aid new product launch across OOH, paid, PR, and influencer channels, generating more than 20 million creator impressions.

I directed lifecycle email marketing for 10 brands using consumer insights, segmentation, and A/B testing. The work delivered a 2% CTR lift and $1.2M in incremental revenue, alongside a first digital coupon for Aveeno with a 60% redemption rate.

At Deloitte Digital, I developed loyalty and consumer strategy for clients across financial services, CPG, retail, and entertainment. Earlier, at WPP Group – The Glitch, I worked on campaigns for Lakmé, Amazon, and KFC, including a KFC launch campaign that received the Clio Award for Most Innovative Ad.
```

## Experience

### Consumer Marketing Manager – Digital Strategy

[Kenvue](https://himalayas.app/companies/kenvue). Jan 2024 - Feb 2026

```text
Led end-to-end strategy and execution of retailer marketing campaigns across in-store, paid media, CRM, and owned channels, delivering 73% YoY POS growth and +1.6pt ad recall lift. Co-led GTM strategy for Band-Aid new product launch and directed lifecycle email marketing for 10 brands.
```

Skills: Integrated-Campaign-Manager, Consumer-Insights, Cross-Functional-Collaboration, Creative-Briefing, Go-To-Market-Strategy, Brand-storytelling, CRM-and-Lifecycle-Marketing, First-Party-Data, Agency-Management, Campaign-Performance, Project-Management, Digital-Marketing, Omnichannel-Execution, Domo, Salesforce-Marketing-Cloud

### Senior Consultant – Loyalty & Consumer Strategy

[Deloitte Digital](https://himalayas.app/companies/deloitte-ireland). Jan 2022 - Jan 2024

```text
Co-designed and facilitated C-suite workshops for financial services, CPG, and retail clients to define omnichannel personalization strategy. Led 30+ SMB engagements under the Canada Digital Adoption Program, delivering digital strategy projects and investment roadmaps.
```

Skills: Consumer-Insights, Data-Strategy, CRM-Personalization, Digital-Strategy, Workshop-Facilitation, Project-Management, Retail, Financial-Services, CPG

### Senior Account Manager – Unilever & Netflix

[WPP Group](https://himalayas.app/companies/wpp). Jan 2016 - Jan 2020

```text
Spearheaded product launch marketing campaigns for Lakmé (Unilever) beauty category, resulting in 2x increase in online sales and 30M views on the launch film. Led cross-functional teams for Amazon and KFC campaigns, achieving significant reach and engagement.
```

Skills: Campaign-Management, Consumer-Insights, Communication-Strategy, Paid-Ads, Cross-functional-Leadership, Social-Media, OOH, Creative-Development

## Education

### Ivey Business School, Western University

MBA, Business Administration. 2021 - 2022

Activities and societies: Richard Ivey Excellence Award; VP, Sales & Marketing Club

```text
MBA from Ivey Business School, Western University, from 2021 to 2022. Awarded the Richard Ivey Excellence Award and served as VP of the Sales & Marketing Club.
```

### University of Mumbai

Master of Commerce, Marketing. 2013 - 2015

```text
Master of Commerce in Marketing from the University of Mumbai, from 2013 to 2015.
```

### University of Mumbai

Bachelor of Management Studies, Management Studies. 2009 - 2012

```text
Bachelor of Management Studies from the University of Mumbai, from 2009 to 2012.
```

## Tech stack

- DOMO

To contact Snigdha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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