# Simran Agarwal

Simran Agarwal is a remote worker on Himalayas, Strategic Consultant – Customer Loyalty Program at Mercedes-Benz Mahavir Motors, based in India.

Source: https://himalayas.app/@simranagarwal

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I build customer loyalty, demand generation, and premium brand experiences across automotive, hospitality, and consumer brands.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 140k+ INR |
| Job categories | Marketing Manager, Brand Consultant, Digital Marketing Manager, Loyalty Manager |
| Skills | Brand Management, Marketing Strategy, Consumer Insights, Campaign Analytics, ROI Measurement, Market Research, Performance Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics, Google Ads, Meta Ads Manager, CRM Systems, Excel, PowerPoint, Campaign Management, Stakeholder Management, Budget Management, Cross Functional Collaboration, Customer Experience, Project Management, Customer Loyalty Programs, Referral Programs, Go To Market Strategy, Lead Generation, Marketing Partnership, Influencer Marketing, Online Reputation Management, Google Business Profile, Trip Advisor |

## What I'm looking for

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I'm looking to lead customer-centric marketing, loyalty, and brand initiatives that connect customer experience with measurable revenue, retention, and long-term brand value.
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## About

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I've led customer loyalty and marketing initiatives for Mercedes-Benz Mahavir Motors, building a loyalty and referral program around retention, advocacy, post-sales engagement, and customer journeys.

Across Hyderabad and Vijayawada, I drove integrated marketing campaigns that supported visibility, lead generation, customer acquisition, and sales alignment. I also developed partnerships, premium drive events, and customer engagement initiatives that strengthened brand affinity.

At Novotel Hyderabad Convention Centre & HICC, I led marketing for Rooms, F&B, MICE, weddings, and staycation offerings. I launched and repositioned dining destinations, optimized direct revenue channels through performance marketing, and partnered with Sales, Revenue Management, Operations, and F&B teams to support occupancy and revenue goals.

My earlier work with Goenka Group and Next Education included brand building, retail sampling, D2C activations, SEO, social media, market research, and campaign analytics. I bring a customer-centric approach to connecting brand value, customer relationships, and business performance.
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## Experience

### Strategic Consultant – Customer Loyalty Program

Mercedes-Benz Mahavir Motors. Jan 2025 - Oct 2025

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Spearheaded the design and launch of a customer loyalty and referral program focused on retention, advocacy, and post-sales engagement. Developed the end-to-end loyalty framework, including tiered rewards, referral mechanisms, customer journeys, and engagement touchpoints.
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Skills: Loyalty-Program-Design, Customer-Retention, Referral-Marketing, Customer-Journey-Mapping, Go-To-Market-Strategy, CRM, Stakeholder-Management

### Marketing Manager

Mercedes-Benz Mahavir Motors. Feb 2024 - Dec 2024

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Led marketing strategies across Hyderabad and Vijayawada markets, driving brand visibility, customer acquisition, and lead generation through integrated campaigns. Optimized lead quality and conversion performance across digital and offline channels, improving marketing effectiveness and sales alignment.
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Skills: Marketing-Strategy, Brand-Visibility, Lead-Generation, Integrated-Campaigns, Digital-Marketing, Offline-Marketing, Partnerships, Customer-Engagement, CRM, Sales-Alignment

### Marketing Manager

Novotel Hyderabad Convention Centre & HICC. Apr 2022 - Oct 2023

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Led integrated marketing strategies for Rooms, F&B, MICE, weddings, and staycation offerings, aligning campaigns with revenue, occupancy, and commercial objectives. Spearheaded the launch and repositioning of signature dining destinations including Permit to Grill and Hyba, driving awareness, footfall, and guest engagement through integrated campaigns.
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Skills: Integrated-Marketing, Revenue-Management, Campaign-Management, Performance-Marketing, Sojern, Koddi, Google-Ads, Meta-Ads-Manager, Influencer-Marketing, Content-Marketing, Online-Reputation-Management, Google-Business-Profile, Trip-Advisor, Zomato, Swiggy, MyGate, PR, Partnerships, F&B-Marketing, Event-Marketing

### Brand Consultant

Goenka Group of Industries. Jan 2020 - Mar 2022

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Developed and executed integrated brand-building initiatives across digital and on-ground channels, strengthening market presence and improving consumer engagement. Established and managed strategic partnerships, including collaborations with Patanjali, enhancing brand credibility and expanding market reach.
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Skills: Brand-Management, Integrated-Marketing, Digital-Marketing, On-Ground-Marketing, Partnerships, Product-Sampling, D2C, Community-Outreach, Cross-Functional-Collaboration

### Digital Marketing Executive

Next Education Pvt India Ltd.. Oct 2019 - Dec 2019

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Conducted comprehensive market and competitor analysis, evaluating the digital marketing strategies of leading EdTech brands to identify opportunities and support data-driven decision-making. Optimized website and content assets for search engines, improving organic visibility, keyword rankings, and overall digital discoverability.
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Skills: Market-Research, Competitive-Analysis, SEO, Content-Optimization, Social-Media-Marketing, Campaign-Management, Digital-Marketing, Analytics

## Education

### McKinsey & Company

Forward Learning Program, Leadership and Strategic Thinking

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Selected for the inaugural India cohort of McKinsey's Forward Program, enhancing leadership, strategic thinking, and problem-solving capabilities through a globally recognized professional development initiative.
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### St. Joseph Degree & PG College

Bachelor of Commerce, Commerce. 2016 - 2019

Activities and societies: Academic Topper; Awarded - Miss Joseph

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Bachelor of Commerce degree from St. Joseph Degree & PG College, where the candidate was an academic topper and awarded Miss Joseph.
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### Digital Nest

Diploma, Digital Marketing

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Diploma in Digital Marketing from Digital Nest.
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### Cambridge University

Business Vantage, Business

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Business Vantage certification from Cambridge University.
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### Udemy

Ultimate Google Ads Training, Profit with PPC, Instagram Marketing, Digital Marketing

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Completed training in Ultimate Google Ads, Profit with PPC, and Instagram Marketing.
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## Tech stack

- Google Analytics
- Microsoft Excel
- Google Ads

To contact Simran, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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