# Simone Ireland

Simone Ireland is a remote worker on Himalayas, UI Visual Designer at Ralph Lauren, based in United Kingdom.

Source: https://himalayas.app/@simoneireland

```text
Product designer at Ralph Lauren who shipped 570 web and iOS screens using the global design system.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United Kingdom |
| Authorized to work in | United Kingdom |
| Salary expectations | 70k+ USD |
| Job categories | Product Designer, UX Designer, Visual Designer, UI Designer |
| Skills | Product Design, UX Design, Visual Design, Design Systems, Design Tokens, Ecommerce, User Research, Prototyping, Interaction Design, Component Design, Accessibility, Digital Design, Creative Strategy, Brand Design, Digital Campaigns |
| LinkedIn | https://linkedin.com/in/simoneireland |

## About

```text
At Ralph Lauren, I designed customer-facing eCommerce page templates and shipped 570 production screens across web and iOS using the brand’s design system and design tokens. I also created custom components for complex landing pages and added them to the global design system.

At Stella McCartney, I built and managed the Figma design system, improving development efficiency and UI consistency across digital platforms. My end-to-end design work contributed to a 2% increase in CVR, and monthly user research informed 14 platform improvements, 80% of which were implemented.

Across digital design roles, I’ve created web and mobile layouts, marketing assets, and email designs for fashion, luxury, and entertainment brands. I’ve also worked on responsive WordPress and Wix websites, HTML emails, and iOS and Android app prototypes.
```

## Experience

### UI Visual Designer

Ralph Lauren. Feb 2023 - Aug 2026

```text
- Designed customer-facing eCommerce product listing page (PLP) templates in a CMS component framework with in-grid components and header variants. Using quick shop, product carousels, free-scroll components and video components across multiple projects.
- Shipped 570 screens for production (450 Web, 120 iOS) using Ralph Lauren’s design system and design tokens.
- Prototyped scroll transitions, ca
```

### UX Design & Digital Design Lead

Stella McCartney. Sep 2018 - Feb 2023

```text
Leading UX/Product Design and Digital Design at Stella McCartney.

Product Design
Built and managed the company’s design system on Figma, improving development efficiency and UI consistency for all digital platforms.
Led end-to-end designs solutions to improve product sales, collaborating closely with engineers validating production of final designs. Increasing CVR by 2%
Conducted monthly user re
```

### Global Mid Weight Digital Designer

[La Perla](https://himalayas.app/companies/la-perla). Jun 2017 - Aug 2018

```text
Creating design layouts for weekly updates across multiple touch-points web, email, social and digital marketing. Designing visually compelling landing pages and improving user experience designing new components for site. Design and build HTML emails. Creating social media content for grid and Stories. Image retouching, motion graphics and illustration. Creating new templates for web and email.
```

### Freelance Designer

[La Perla](https://himalayas.app/companies/la-perla). May 2017 - May 2017

```text
Worked as Freelance Designer at La Perla.
```

### Freelance Digital Designer, UX Designer

Freelance. Jan 2016 - May 2017

```text
I Freelanced with a number of different companies in Fashion, Luxury Accessories, Entertainment, Lifestyle.

Designing page layouts web and mobile.
Wordpress site management.
Creating brand and logo identities.
Artworking creative assets for newsletters and social media. Image artworking and retouching.
```

### Graphic Designer

Anything Goes. Jan 2016 - Jul 2016

```text
An entertainment company I worked part time on graphic & web design needs.

Working on weekly events artworks and postering.
Designing and building responsive websites on Wordpress and Wix.
Designing Deck Presentation templates.
Artworking social media advertising.
```

### Junior UX Designer

OnNet. Mar 2015 - Jan 2016

```text
My first design role after completing my degree working within a digital agency on various different brands.

Key areas I focussed on:
Designing responsive web design templates. Building digital brand identities for clients brands. Creating web iconography. Producing and designing UI App prototypes for iOS and Android.
```

### Art Director Intern

Hg80. Nov 2014 - Dec 2014

```text
A Graduate Intern programme at an agency in my final year of college.
I worked in a team with another student copywriter developing conceptual advertising campaigns for brands.
I was the behind the scenes photographer on a TV commercial shoot.
```

## Education

### AAA School of Advertising

Bachelor of Arts (B.A.), Creative Brand Communication. 2012 - 2014

```text
Art Direction Major
```

### St Cyprian's School

High School. 2006 - 2010

## Tech stack

- Figma
- WordPress
- Microsoft Excel
- Wix
- Adobe Premiere Pro
- Principle
- Adobe Firefly
- Microsoft Word
- Salesforce Marketing Cloud

To contact Simone, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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