# Silvana Bernal

Silvana Bernal is a remote worker on Himalayas, CRM Consultant & Founder at CRM Convert, based in Spain.

Source: https://himalayas.app/@silvanabernal

```text
CRM Manager at Game Lounge Ltd. who built CRM programmes across 17 affiliate brands and lifted email open rates to 20%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 50k+ EUR |
| Job categories | CRM Manager, CRM Consultant, Email Marketing Manager, Lifecycle Marketing Manager |
| Skills | CRM, Lifecycle Marketing, Email Marketing, Customer Retention, Marketing Automation, Audience Segmentation, Customer Journey Mapping, Multi channel Campaigns, A B Testing, CRM Analytics, IGaming, XtremePush, Salesforce Marketing Cloud, Optimove, Acoustic |
| Website | https://crmconvert.com |
| LinkedIn | https://linkedin.com/in/silvana-bernal |

## About

```text
At Game Lounge Ltd., I built and scaled the CRM function and developed programmes across 17 international affiliate brands. Through targeted segmentation, I increased average email open rates from 10% to 20% and click-through rates from 1% to 3%.

I managed CRM communications for 100K+ subscribers and used lifecycle journeys, A/B testing and CRM analytics to improve reactivation and conversions. I now run CRM Convert, a consultancy focused on retention strategy and lifecycle marketing automation.
```

## Experience

### CRM Consultant & Founder (current)

CRM Convert. May 2026 - Present

```text
Founded a CRM consultancy specializing in retention strategy and lifecycle marketing automation. Built and deployed the corporate website using modern generative AI design tools and configured technical SEO and Google integrations to drive inbound lead generation.
```

Skills: CRM, Lifecycle-Marketing, Retention-Strategy, Marketing-Automation, Generative-AI, Technical-SEO, Google-Analytics, Lead-Generation

### CRM Manager

Game Lounge Ltd.. Jun 2021 - May 2026

```text
Built and scaled the CRM function from the ground up, establishing operational processes, campaign workflows, and lifecycle marketing strategies. Planned and executed multi-channel CRM campaigns across 17 international affiliate brands, increasing email open rates from 10% to 20% and click-through rates from 1% to 3% through targeted segmentation.
```

Skills: CRM, Lifecycle-Marketing, Segmentation, Campaign-Management, XtremePush, A-B-Testing, Analytics, Cross-Functional-Collaboration

### CRM Coordinator

Genesis Global Ltd.. Feb 2020 - May 2021

```text
Executed multi-channel CRM campaigns and automated customer journeys across 12 European markets and the UK using Salesforce Marketing Cloud. Developed audience segmentation and automated lifecycle campaigns to deliver relevant communications across different customer segments.
```

Skills: CRM, Salesforce-Marketing-Cloud, Campaign-Management, Segmentation, Lifecycle-Marketing, Analytics

### CRM Sports Coordinator

Codere Online. Jun 2019 - Jan 2020

```text
Tailored retention lifecycles to navigate distinct regulatory environments, safeguarding brand compliance while boosting active user engagement across LATAM. Developed personalised communications across Email, SMS, Push Notifications, and Onsite Messaging to drive customer engagement and retention.
```

Skills: CRM, Retention, Segmentation, Email-Marketing, SMS-Marketing, Push-Notifications, On-Site-Messaging, Compliance

### Credit Risk Specialist

COFCO Agro. Jan 2017 - Dec 2018

```text
Executed financial risk analysis, credit assessments, and data-driven reporting to support commercial decisions.
```

Skills: Financial-Risk-Analysis, Credit-Assessment, Data-Reporting

### Barter Coordinator

Syngenta. Jan 2010 - Dec 2015

```text
Managed agricultural barter operations, financial reconciliation, and cross-functional stakeholder coordination.
```

Skills: Barter-Operations, Financial-Reconciliations, Stakeholder-Coordination

## Education

### Queensland International Institute

Advanced Diploma, Marketing

```text
Completed an Advanced Diploma in Marketing at Queensland International Institute in Australia.
```

### University of Buenos Aires

Bachelor's Degree, Economics

```text
Earned a Bachelor's Degree in Economics from the University of Buenos Aires in Argentina.
```

## Tech stack

- Looker
- Jira
- Confluence
- Miro
- Acoustic
- Salesforce Marketing Cloud

To contact Silvana, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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