# Shubham Kulkarni

Shubham Kulkarni is a remote worker on Himalayas, Executive – Media Planning & Buying at Omnicom (IPG Media), based in India.

Source: https://himalayas.app/@shubhamkulkarni1

```text
Media planning and buying executive at Omnicom (IPG Media), managing $1M+ monthly campaigns for major brands in Canada.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 93k+ INR |
| Job categories | Media Planner, Media Buyer, Digital Marketing Executive |
| Skills | Media Planning, Media Buying, Paid Media, Full funnel strategy, Budget Management, Audience Targeting, Performance Marketing, Programmatic Advertising, Paid Social, PPC, A B Testing, Data Analysis, Campaign Reporting, ROAS optimization, KPI Tracking |

## About

```text
At Omnicom (IPG Media), I plan and buy media for the Canada market, handling monthly budgets of over $1M for Yum Brands, Nestlé, Unilever and American Express. I build full-funnel plans and use campaign data to track performance across programmatic and other media campaigns.

At Digixpressions Media, I ran paid social campaigns and optimized targeting, increasing client ROI by 20–25%. Earlier, at Siddhivinayak Industries, I ran local paid campaigns that increased qualified leads by 40% in the first six months.
```

## Experience

### Executive – Media Planning & Buying (current)

Omnicom (IPG Media). Jul 2025 - Present

```text
Plan and buy media for the Canada market, handling monthly budgets of over $1M for brands like Yum Brands, Nestlé, Unilever and American Express. Manage campaigns on DV360, Google Ads, Meta Ads Manager and Campaign Manager 360, tracking CPM, CPC, CTR and CPA.
```

Skills: Media-Planning, Media-Buying, DV360, Google-Ads, Meta-Ads-Manager, Campaign-Manager-360-(CM360), Programmatic, CPM, CPC, CTR, CPA, Full-funnel-strategy, Audience-Insights, Budget-Management

### Digital Marketing Executive

Digixpressions Media. Jan 2024 - Jun 2025

```text
Ran paid social campaigns on Meta and Instagram with monthly budgets of ₹10L+, growing client ROI by 20–25% through optimization and audience targeting. Raised CTR by 18% and cut CPC by 15% via A/B testing and better creatives.
```

Skills: Paid-Social, Meta-Ads, Instagram-Ads, ROI-Optimization, Audience-Targeting, A-B-Testing, Creative-Optimization, Budget-Management

### Digital Marketing Executive

Siddhivinayak Industries. Feb 2023 - Dec 2023

```text
Ran local paid campaigns that increased qualified leads by 40% in the first 6 months. Raised ad engagement by 25% through audience and creative testing, and lowered cost per lead by 18% via regular optimization.
```

Skills: Paid-Media-Campaigns, Lead-Generation, Audience-Testing, Creative-Testing, CPL-(Cost-Per-Lead), Budget-Management

## Education

### Bachelor of Arts (B.A.)

Bachelor of Arts. Grade: 70%

```text
Completed a Bachelor of Arts degree in 2023 with a percentage of 70%.
```

## Tech stack

- Google Ads
- Meta Ads Manager

To contact Shubham, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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