# Shruti Narayanan Shruti Narayanan is a remote worker on Himalayas, Founder & Creative Director at Samai Oriental Dance Company, based in India. Source: https://himalayas.app/@shrutinarayanan ```text I build high-performing content ecosystems, growth funnels, and localized brand experiences across markets. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 30k+ USD | | Job categories | Content Marketing Lead, Product Marketing Manager, Content Strategist, Brand Manager, Creative Director, Localization Editor | | Skills | Content Strategy, Brand Messaging, Editorial Governance, Multi Market Localization, Content Architecture, Strategic Planning, Product Marketing, Conversion Rate Optimization, A B Testing, User Acquisition, Demand Generation, Technical SEO, UX Content, Generative AI, AI Scripting, CRM Automation, WhatsApp Bot Workflow Design, Interactive Funnels, Cross functional Leadership, Stakeholder Management, Vendor Management, Creative Briefing, P L Ownership, Digital Marketing, Production Management, Creative Direction, Script Writing, Media Localization, Quality Control, Paid Media, Google Ads | | LinkedIn | https://linkedin.com/in/narayananshruti | ## What I'm looking for ```text I'm looking to lead content, product marketing, or brand growth initiatives where I can scale multi-market content systems, apply AI and CRO, and build high-performing cross-functional teams. ``` ## About ```text At Livspace, I led content strategy and multi-market expansion for the Design Ideas vertical across India and Singapore. I scaled production to 15,000+ PDPs and brand assets while leading a cross-functional team of 40+ creative professionals. I use CRO, A/B testing, technical SEO, and AI-driven workflows to improve acquisition and conversion. My work at Livspace increased conversion rates by 13%, while earlier SEO and lead-nurture initiatives at TTK drove stronger search rankings, organic traffic, and campaign traffic. I’ve also founded Samai Oriental Dance Company, directing its brand, operations, digital channels, and eight theatrical productions. Across media localization, editorial leadership, and brand communications, I bring rigor, cultural nuance, and an end-to-end approach to content. ``` ## Experience ### Founder & Creative Director (current) Samai Oriental Dance Company. Jan 2019 - Present ```text Founded and scaled a cultural production enterprise, overseeing full business operations, brand strategy, and digital marketing channels. Executed end-to-end production management and creative direction for 8 theatrical showcases. ``` Skills: Business-Operations, Brand-Strategy, Digital-Marketing, Production-Management, Creative-Direction, Vendor-Management ### Content Marketing Lead Livspace. Jan 2022 - Dec 2024 ```text Directed end-to-end content strategy and multi-market expansion for the Design Ideas vertical across India and Singapore. Managed a cross-functional team of 40+ creative professionals, scaling content production to 15,000+ Product Detail Pages and brand assets. ``` Skills: Content-Strategy, Multi-Market-Localization, Conversion-Rate-Optimization, A-B-Testing, Generative-AI, WhatsApp-Bot-Workflow-Design, Team-Leadership, Stakeholder-Management ### Subtitling & Localization Editor Deluxe Media Inc.. Jan 2018 - Dec 2019 ```text Delivered high-precision quality control and media localization for premier international television programming across global streaming platforms. Maintained a 99.5% accuracy rate across 300+ broadcast hours. ``` Skills: Media-Localization, Quality-Control, Subtitling, Technical-Compliance, Cultural-Nuances ### Associate Content Strategist & Editor TTK (GetFriday). Jan 2015 - Dec 2018 ```text Executed SEO strategy roadmaps that drove a 30% increase in search engine rankings and a 40% growth in organic traffic within 6 months. Designed automated lead-nurture workflows and managed multi-channel paid media campaigns. ``` Skills: SEO, Content-Strategy, Lead-Nurturing, Paid-Media, A-B-Testing, Traffic-Growth ### Senior Content Writer & Editor Banyan Tree Info Media LLP. Jan 2012 - Dec 2014 ```text Led an 8-member editorial team, elevating content quality scores by 40% and cutting revision cycles by 50%. Architected end-to-end content lifecycles and metadata structures for high-traffic web properties. ``` Skills: Editorial-Leadership, Content-Lifecycle-Management, Metadata-Architecture, Quality-Assurance, Web-Content ### Business Development Intern [Ogilvy](https://himalayas.app/companies/ogilvy). Jan 2011 - Dec 2012 ```text Developed presentation decks and tailored brand communications assets supporting global client pitch strategies for a premier creative agency. ``` Skills: Business-Development, Presentation-Design, Brand-Communications, Client-Pitching ## Education ### AAFT Online Diploma, Psychology. 2026 - Present ```text Ongoing Diploma in Psychology with expected completion in 2027. ``` ### Dakshinchitra / MCFIAM, Chennai MA, Arts Management. 2014 - 2015 ```text MA in Arts Management from Dakshinchitra / MCFIAM, Chennai from 2014 to 2015. ``` ### Centre For Management Studies, Jain University BBM, Marketing. 2008 - 2011 ```text BBM in Marketing from Centre For Management Studies, Jain University from 2008 to 2011. ``` ### LearnTube.ai Certification, Content Marketing ```text Certification in Content Marketing from LearnTube.ai. ``` ### Google Certification, Google AdWords ```text Certification in Google AdWords from Google. ``` ### Coursera Certification, Generative AI ```text Certification in Generative AI from Coursera. ``` ## Tech stack - Google Ads To contact Shruti, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [abhishek tiwari](https://himalayas.app/@abhishektiwari4): Head of Content, Behind The Brand Digital - [G G User](https://himalayas.app/@gguser): Content & Website Developer, Kryptex Solutions - [Deepika User](https://himalayas.app/@deepikauser3): Senior Content Writer, P&S Intelligence - [Aparna Amol](https://himalayas.app/@aparnaamol): Deputy Manager Marketing Comms, Bharat Ratnam Mega CFC - [Misba Kagad](https://himalayas.app/@misbakagad): Content Marketing Manager, LambdaTest India Pvt Ltd - [Sunimoal Mathew](https://himalayas.app/@sunimoalmathew): Content Strategy & Marketing Lead, Stratmax Digital - [D H R U V P A N E R I User](https://himalayas.app/@dhruvpaneriuser): Marketing & Content Creation Head, The Popular Company - [Shaikh Najib Ahmed](https://himalayas.app/@NajibAhmed): Associate Consultant Marketing, Hoonartek - [monica khatri](https://himalayas.app/@monicakhatri): Content Manager, Marketing, STAEDEAN - [Naina Parasher](https://himalayas.app/@nainaparasher): Manager – Marketing (Content & CLM), Axis Asset Management Co. Ltd.