# Shilpa Selvan

Shilpa Selvan is a remote worker on Himalayas, Senior Executive at WPP GroupM Nexus, based in India.

Source: https://himalayas.app/@shilpaselvan

```text
Paid media specialist at WPP GroupM Nexus who reduced CPA by 20–30% across global brand campaigns.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 1156k+ INR |
| Job categories | Digital Marketing Specialist |
| Skills | Paid Media, Performance Marketing, Google Ads, Meta Ads, Campaign Optimization, Audience Segmentation, Prospecting, Remarketing, A B Testing, Pacing, ROAS optimization, CPA reduction, Conversion Rate Optimization, Google Shopping |

## What I'm looking for

```text
I'm ready to bring my cross-border paid media experience to a dual India and UK paid marketing mandate.
```

## About

```text
At WPP GroupM Nexus, I manage paid social campaigns for Discover Financial Services, Ford, and Lincoln across the US and Canada. I handle Meta Ads execution from planning and setup through budget pacing, optimization, and reporting, reducing CPA by approximately 20–30% and increasing conversion rates by approximately 25–35%.

At IPG Media Brands, I managed campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads for Australia and New Zealand markets. Through audience and creative optimization, I reduced CPA by approximately 25–30%, improved conversion rates by approximately 30–40%, and achieved 2x–2.5x ROAS.

Earlier, at IPG Interactive Avenues, I executed and optimized campaigns across Google Ads and Meta Ads, supported account leads on strategy, and built recurring performance reports. I hold Google Ads, Meta Blueprint, Google Analytics, and Amazon Ads certifications.
```

## Experience

### Senior Executive (current)

WPP GroupM Nexus. May 2024 - Present

```text
Manage paid social campaigns for global brands including Discover Financial Services, Ford, and Lincoln across the US and Canada markets. Lead end-to-end Meta Ads campaign execution, improving CPA by ~20-30% and conversion rates by ~25-35%.
```

Skills: Meta-Ads, Google-Ads, Pacing, Audience-Segmentation, A-B-Testing, AI-Optimization, Stakeholder-Management

### Senior Executive

IPG Media Brands. Apr 2023 - May 2024

```text
Managed multi-channel campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads for Australia & New Zealand markets. Reduced CPA by ~25-30% and improved conversion rates by ~30-40% through audience and creative optimization.
```

Skills: Google-Ads, Meta-Ads, Snapchat-Ads, TikTokAds, Looker, GA4, Pacing, A-B-Testing, Mentorship

### Executive

IPG Interactive Avenues. Feb 2021 - Mar 2023

```text
Executed and optimized multi-platform paid media campaigns across Google Ads and Meta Ads, supporting account leads on strategy. Built recurring performance reports and monitored budget pacing across accounts.
```

Skills: Google-Ads, Meta-Ads, performance-reporting, Pacing, A-B-Testing, CTR, CPC, CPA

## Education

### Mumbai University

Bachelor of Management Studies, Management Studies

```text
Bachelor of Management Studies from Mumbai University, Mumbai, India.
```

## Tech stack

- Facebook Ads
- Twitter Ads
- Google Tag Manager
- Google Ads
- Google Merchant Center
- Looker Studio

To contact Shilpa, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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