# Mary Shalini

Mary Shalini is a remote worker on Himalayas, Head of Digital Marketing at Zavmo.ai (Iridescent Technology Pvt. Ltd.), based in India.

Source: https://himalayas.app/@shalini

```text
Head of Digital Marketing at Zavmo.ai, where I grew organic search traffic by 68% and lead volume by 42%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 28k+ EUR |
| Job categories | Digital Marketing Manager, Head of Marketing, Marketing Director, Performance Marketing Manager, SEO Manager, Product Marketing Manager |
| Skills | Digital Marketing Strategy, SEO, Content Marketing, Paid Media, Demand Generation, Performance Marketing, Marketing Analytics, Marketing ROI, Brand Positioning, Social Media Marketing, Conversion Rate Optimization, Email Marketing, Marketing Automation, Account Based Marketing, Go To Market Strategy |
| LinkedIn | https://linkedin.com/in/shaliniraja001 |

## About

```text
At Zavmo.ai, I positioned an AI-powered learning and workforce development platform for global B2B audiences and built its end-to-end digital marketing strategy. I grew organic search traffic by 68% through SEO content and lead volume by 42% with multi-channel campaigns.

At Digital East, I built a revenue-aligned performance marketing strategy across paid, organic, social, and programmatic channels. A multi-channel Meta Ads strategy increased marketing ROI by 35%.

At Techweirdo, I owned end-to-end marketing P&L with a $5M annual budget and aligned Marketing, Sales, and SDR teams, increasing qualified MQL-to-SQL conversion by 30%. I also introduced structured A/B testing that improved conversion rates by 20%.

At Simplilearn, I developed an AI-focused content marketing strategy that increased B2B lead generation by 35%, and optimized email and lifecycle automation campaigns to improve open and click-through rates by 15%. Across my roles, I’ve worked in AI, SaaS, IT Services, and EdTech, spanning SEO, brand, paid performance, and demand generation.
```

## Experience

### Head of Digital Marketing (current)

Zavmo.ai (Iridescent Technology Pvt. Ltd.). Jun 2025 - Present

```text
Built and executed end-to-end digital marketing strategy for an AI-powered learning platform, growing organic search traffic by 68% and lead volume by 42% through multi-channel campaigns.
```

Skills: SEO, Content-Marketing, Social-Media-Strategy, Google-Ads, LinkedIn-Ads, GA4, Google-Tag-Manager, CRM, Marketing-Automation, Cross-functional-Leadership

### Digital Marketing Manager

Digital East. Mar 2023 - Apr 2024

```text
Executed revenue-aligned multi-channel performance marketing strategy, increasing marketing ROI by 35% and boosting organic traffic and inbound MQL volume through SEO and content overhaul.
```

Skills: Google-Ads, LinkedIn-Ads, Meta-Ads, TikTokAds, Programmatic-Advertising, SEO, Content-Marketing, Performance-Dashboards, Demand-Generation

### Head of Marketing

Techweirdo. Feb 2022 - Jan 2023

```text
Owned end-to-end marketing P&L with a $5M annual budget, increasing qualified MQL-to-SQL conversion by 30% and improving conversion rates by 20% through A/B testing.
```

Skills: Marketing-Strategy, Budget-Management, A-B-Testing, Google-Ads, Meta-Ads, Brand-Positioning, KPI-Frameworks, Stakeholder-Management

### Senior Specialist Manager

Simplilearn. Jan 2021 - Feb 2022

```text
Developed AI-focused content marketing strategy that increased B2B lead generation by 35% and optimized email marketing and lifecycle automation campaigns in HubSpot/Marketo.
```

Skills: Content-Marketing, Email-Marketing, HubSpot, Marketo, Lifecycle-Automation, performance-reporting, B2B-Marketing

### Senior Inside Sales Manager

Edureka. Sep 2019 - Jan 2021

```text
Devised and executed go-to-market strategy for new product launches, increasing visibility and engagement by 40% through social media advertising campaigns.
```

Skills: Go-To-Market-Strategy, Social-Media, B2B-Campaigns, Team-Mentoring

### Team Lead – Product Marketing

Clearwater. Apr 2017 - Sep 2019

```text
Led and mentored a 30-person team, increasing market share by 20% through multi-channel marketing campaigns and sharpening competitive positioning via competitor analysis.
```

Skills: Team-Leadership, Multi-channel-Marketing, Competitive-Analysis, Product-Marketing

## Education

### Dayanand Sagar University

Executive MBA, Business Administration

```text
Pursued an Executive MBA at Dayanand Sagar University in Bengaluru.
```

### Mount Carmel College

Bachelor of Commerce, Commerce

```text
Completed a Bachelor of Commerce at Mount Carmel College in Bengaluru.
```

## Tech stack

- Google Tag Manager
- Salesforce
- Mailchimp
- Google Search Console
- HubSpot
- Ahrefs
- Moz
- SEMrush
- Buffer
- Marketo
- Google Ads
- Hootsuite
- LinkedIn Ads

To contact Mary, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Bhupendra Mishra](https://himalayas.app/@bhupendramishra): Program Manager, Regenesys Business School
- [ashish gupta](https://himalayas.app/@ashishgupta3): Senior Manager Marketing, FileCloud
- [Rubi Gupta](https://himalayas.app/@rubigupta): Chief Marketing Officer (CMO), Industrybuying (IB MonotaRO Pvt. Ltd.)
- [Santosh singh Dagur](https://himalayas.app/@santoshsinghdagur): Digital Marketing & Technology Head, TSG
- [Krantichandra Bhave](https://himalayas.app/@krantichandrabhave): Marketing Manager, Deltek Pvt. Ltd.
- [Ashwini Bodhekar](https://himalayas.app/@ashwinibodhekar): Digital Marketing Consultant, V Align
- [Ankur Sharda](https://himalayas.app/@ankursharda1): Associate Director Performance, Simplilearn
- [Shaunak Chakraborty](https://himalayas.app/@shaunakchakraborty): Marketing Manager, Acuity Analytics
- [Maheshwaran R](https://himalayas.app/@maheshwaranr): Business Development & Marketing Manager, 1Trooper
- [Vaibhav Singh](https://himalayas.app/@digitalvaibhav): Marketing Manager, IGT Solutions