# SASHA REID

SASHA REID is a remote worker on Himalayas, Director of Product Development & Merchandising / Sr. Product Manager at Marsala Manufacturing, based in United States.

Source: https://himalayas.app/@sashareid

```text
I build consumer product brands, go-to-market plans, and sales growth across major retailers.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 135k+ USD |
| Job categories | Product Manager, Merchandiser, Project Manager, Product Development Manager, Brand Manager, Buyer, Product Operations Manager |
| Skills | Product Development, Product Management, Merchandising, Brand Strategy, Budget Planning, Project Management, Team Leadership, Data Analysis, Trend Analysis, Competitive Analysis, Strategic Planning, Pricing Strategy, Cost Savings, Customer Experience, Quality Assurance, E Commerce Planning, Data Management Systems, FileMaker, Diaspark, Navision, Go To Market Strategy, Sales Growth Strategies, Forecasting, Purchasing, Inventory Management, Visual Merchandising, Social Media |
| LinkedIn | https://linkedin.com/in/sasha-j-reid |

## About

```text
At Marsala Manufacturing, I lead product development and merchandising for 4,500+ products annually, from concept and design through materials, pricing, quality assurance, research, and data analysis. I create go-to-market plans for products distributed through Macy’s, Kohl’s, JCPenney, Amazon, and Meijer, helping grow sales by 250%+ from $2M to $5M+.

I’ve also led multi-million-dollar product and brand businesses at Haskell Jewels and buying and product operations at Sawmill Creek Shops. Across consumer products, e-commerce, pricing, forecasting, and team leadership, I build products and retail strategies that drive growth.
```

## Experience

### Director of Product Development & Merchandising / Sr. Product Manager (current)

Marsala Manufacturing. Aug 2018 - Present

```text
Oversee product development for 4,500+ products annually, including concept, design, materials planning, pricing strategy, QA, research, and data analysis. Create strategic Go-To-Market plans for products distributed across major retailers and manage a global team across 10 locations.
```

Skills: Product-Development, Merchandising, Go-To-Market-Strategy, Pricing-Strategy, Quality-Assurance, Data-Analysis, Team-Leadership, KPI-Tracking, Budget-Management

### Buyer & Product Operations Manager

Sawmill Creek Shops. Jan 2014 - Aug 2018

```text
Led forecasting, planning, purchasing, and pricing strategy for annual spend between $750K - $1M. Managed sales and customer experience team of 10 and created annual open-to-buy plan and budget.
```

Skills: Forecasting, Planning, Purchasing, Pricing-Strategy, Team-Management, Open-To-Buy-(OTB)-Planning, Budgeting, Visual-Merchandising, Social-Media

### Product Manager / Brand Manager

Haskell Jewels. Jan 2013 - Jan 2014

```text
Oversaw product development cycle for $50M+ new/existing business in 1,160 stores across the U.S. Led sales growth strategy for new products resulting in increase from $16M to $20M+ within 1 year.
```

Skills: Product-Development, Brand-Management, Sales-Strategy, Team-Leadership, Quality-Control

### Product Development / Brand Manager, Sales & Production Coordinator

Haskell Jewels. Jul 2007 - Jan 2013

```text
Managed a multi-million-dollar wholesale division business to develop, manage, and deliver products for key accounts including Macy's, JCPenney, Lord & Taylor, QVC, Amazon, and Sears.
```

Skills: Product-Development, Brand-Management, Sales-Coordination, Production-Coordination, Wholesale

## Education

### Ohio University

Bachelor of Science, Human & Consumer Sciences

```text
Bachelor of Science in Human & Consumer Sciences with a focus on Retail Merchandising.
```

## Tech stack

- FileMaker

To contact SASHA, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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