# sanjib roy

sanjib roy is a remote worker on Himalayas, Sr. Performance Marketing Manager at Lee & Nee Software (Export) Ltd., based in India.

Source: https://himalayas.app/@sanjibroy1

```text
Performance marketing manager at Lee & Nee Software (Export) Ltd. who cut blended CPA by 22% across 10 accounts.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 12962k+ INR |
| Job categories | Performance Marketing Manager |
| Skills | Performance Marketing, Paid Media, Google Ads, Meta Ads, E commerce Marketing, Lead Generation, ROAS optimization, Budget allocation, Campaign Strategy, Google Analytics 4, Google Tag Manager, Conversion Tracking, Server Side Tracking, Conversion Rate Optimization, Landing Page Optimization |
| LinkedIn | https://linkedin.com/in/sanjibroy |

## About

```text
At Lee & Nee Software (Export) Ltd., I led paid media for 10 accounts across Google, Meta and LinkedIn, and cut blended CPA by 22% through campaign restructuring and value-based bidding.

Previously at Sourcedesk Global, I headed a 26-person team serving 25+ active client accounts. I grew Billy Footwear’s monthly online revenue 5.5x and helped deliver 8x ROAS for Home Care Supply, while working across paid media, measurement and marketplace advertising.
```

## Experience

### Sr. Performance Marketing Manager

Lee & Nee Software (Export) Ltd.. Jul 2026 - Oct 2026

```text
Led paid media for 10 accounts across Google, Meta, and LinkedIn with ₹15 L in monthly spend. Cut blended CPA by 22% by restructuring campaigns and moving key accounts to value-based bidding.
```

Skills: Google-Ads, Meta-Ads, LinkedIn-Ads, Value-Based-Bidding, Generative-AI, Report-Automation

### Digital Marketing Manager

Sourcedesk Global. Feb 2020 - Jul 2026

```text
Headed a 26-person team across SEO, social media, content, and paid ads, running 25+ active client accounts with ₹15 Cr+ in annual ad spend. Owned client strategy, forecasting, and budget allocation, and implemented GA4 and conversion tracking across 30+ accounts.
```

Skills: Google-Ads, Meta-Ads, LinkedIn-Ads, YouTube-Ads, OTT, GA4, Google-Tag-Manager, Looker, Reporting-Ninja, Amazon-Ads, Flipkart-Ads, Creative-Testing, UGC, CRO, Budget-Planning, Team-Management

### Senior Digital Marketing Executive

Indus Net Technologies. Dec 2015 - Feb 2020

```text
Planned and ran paid media for 20+ clients across Google Ads, Microsoft Ads, Meta, LinkedIn, X, and AdRoll with ₹40 L in monthly spend. Ran landing-page and conversion-rate tests that lifted conversion rate from 1.8% to 3.1%.
```

Skills: Google-Ads, Microsoft-Ads, Meta-Ads, LinkedIn-Ads, X-Ads, Adroll, Landing-Page-Optimization, CRO, Web-Analytics

### Digital Marketing Manager

Techshu Consultancy Pvt. Ltd.. Sep 2015 - Dec 2015

```text
Led the team and built client digital strategies across industries.
```

### Digital Marketing Manager

Navigators Software Pvt. Ltd.. Sep 2014 - Aug 2015

```text
Led the digital team and managed PPC accounts, media planning, and web analytics.
```

Skills: PPC, Media-Planning, Web-Analytics

### Senior Digital Media Marketing Executive

Indus Net Technologies. Apr 2012 - Aug 2014

```text
Managed Google Ads accounts, media plans, and analytics; led a team of 4.
```

Skills: Google-Ads, Media-Planning, Analytics, Team-Leadership

### SEO Analyst & Team Leader

Lee & Nee Software (Export) Ltd.. Dec 2010 - Apr 2012

```text
Led on-page, off-page, and content SEO and SMO.
```

Skills: SEO, SMO, Content-and-SEO, Off-Page-SEO, On-Page-SEO

### SEO Executive

Infoway LLC. Mar 2010 - Dec 2010

```text
Handled content editing and link building.
```

Skills: Content-Editing, Link-Building

## Education

### Vinayaka Mission University

Bachelor of Computer Applications, Computer Applications

```text
Bachelor of Computer Applications degree from Vinayaka Mission University, completed in 2016.
```

## Tech stack

- Google Tag Manager
- Adroll
- Hotjar
- Google Ads
- LinkedIn Ads
- Looker Studio

To contact sanjib, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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