# Sanjana Mudaliar

Sanjana Mudaliar is a remote worker on Himalayas, Customer Lifecycle Manager at Laundryheap, based in India.

Source: https://himalayas.app/@sanjanamudaliar

```text
Customer Lifecycle Manager at Laundryheap, lifting repeat rates 19% and 24% YoY through behaviour-triggered journeys.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 42k+ USD |
| Job categories | Lifecycle Marketing Manager, Growth Marketing Manager, Marketing Consultant |
| Skills | Customer Lifecycle Management, Lifecycle Marketing, Retention Marketing, Growth Marketing, Customer Journey Mapping, Onboarding, Activation, Lead Nurturing, Lead Scoring, Reactivation Campaigns, Conversion Rate Optimization, A B Testing, Multivariate Testing, Experimental Design, Behavioral Segmentation |

## About

```text
At Laundryheap, I own the lifecycle function for 700,000+ users across 16+ countries. I rebuilt journeys around behavioural triggers, lifting first- and second-order repeat rates 19% and 24% YoY.

I also built a responsive email newsletter template system with Liquid and dynamic content, and migrated between Customer.io and Braze in both directions with zero disruption to live campaigns. My work has contributed to subscription growth and higher email conversion and engagement.

At Digital Weighings, I owned the marketing function end to end, driving 40% revenue growth over three years. On a 2025 project for Lyzr, I built ABM and lifecycle marketing from scratch, growing the email list 1.6x in two months before handing the framework to the in-house team.
```

## Experience

### Customer Lifecycle Manager (current)

[Laundryheap](https://himalayas.app/companies/laundryheap). Oct 2023 - Present

```text
Owned the entire lifecycle function for 700,000+ users across 16+ countries, setting strategy, building journeys, and writing code. Grew first and second-order repeat rates 19% and 24% YoY and lifted email conversion 20%.
```

Skills: Customer-Lifecycle-Management, Behaviour-Triggered-Workflows, Email-Marketing, Braze, Customer.io, HTML, Liquid, Webhooks, APIs, Deliverability, IP-Warming, Domain-Reputation, Inbox-Placement, GA4, PostHog, AI-Integration

### Head of Digital Marketing

Digital Weighings. Mar 2020 - Jun 2023

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Owned the marketing function end to end, driving 40% revenue growth over three years and 20% subscription growth in six months. Improved lead-to-sale conversion 20% with nurture campaigns and CRM segmentation, cutting acquisition costs 15%.
```

Skills: Digital-Marketing, Revenue-Growth, Subscription-Growth, Lead-Conversion, Drip-Campaigns, CRM-segmentation, AI-Powered-Personalization, Cold-Outreach, ABM, sales-playbooks

### Marketing & Sales Specialist

TrainerGoesOnline. Feb 2022 - Aug 2022

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Built a repeatable lead generation and sales motion for an early-stage business, owning it end to end from first touch to signed client. Achieved 50–60% call-to-pre-sales conversion rate and expanded into advisory as brand communication liaison.
```

Skills: Lead-Generation, Sales-Motions, Call-To-Pre-Sales-Conversion, Performance-Monitoring, Brand-Communications, Outbound-Messaging, Consulting

### Marketing Executive

Wildhat Adventures. Nov 2018 - Jun 2022

```text
Owned marketing for an adventure travel operator, including paid, organic, and email through to booking. Rebuilt campaign mix around seasonal demand, growing traffic 40% and conversion 20%, and coordinated a team of five.
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Skills: Marketing, Paid-Marketing, Organic-Marketing, Email-Marketing, Seasonal-Campaigns, Content, Partnerships, Webinars, Repeat-Traveller-Email-Programme, Team-Coordination, KPI-Reviews

### Marketing & Sales Associate

Apsara Innovations. Jun 2021 - Oct 2021

```text
Qualified ~100+ inbound and outbound leads, running market research to sharpen targeting and prioritise pipeline. Supported prospect conversations and negotiations through to close, contributing to ~$150k over five months.
```

Skills: Lead-Qualification, Market-Research, Prospect-Prioritisation, Prospect-Communication, Negotiation, Sales-Meetings

## Education

### St. Joseph's University

Bachelor's in Physical Sciences, Physical Sciences. 2020 - 2024

```text
Completed coursework for a triple undergraduate degree in Physics, Mathematics, and Computer Science from 2020 to 2024.
```

## Tech stack

- Mailchimp
- mailerlite
- Customer.io
- Braze
- HubSpot
- Google Workspace
- WordPress
- Liquid
- Zapier
- Canva
- Klaviyo
- PostHog
- ChatGPT
- Looker Studio

To contact Sanjana, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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