# Sanjali Das

Sanjali Das is a remote worker on Himalayas, Head - Brand Strategy, Communication & Business Development at Bhopal City Update, based in India.

Source: https://himalayas.app/@sanjalidas

```text
I build brand narratives, integrated campaigns, and growth strategies for global brands across digital platforms.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 705k-1000k INR |
| Job categories | Brand Manager, Brand Strategist, Marketing Manager, Communications Strategist, Creative Strategist, Business Development Manager |
| Skills | Brand Strategy, Creative Strategy, Content Strategy, SEO, Organic Growth, Social Media Strategy, Campaign Ideation, Consumer Behaviour, Brand Positioning, Integrated Marketing, Stakeholder Communication, Team Leadership, Global Brand Management, Digital Marketing, Meta Ads, Business Development, Brand Partnerships, Market Research, Competitive Analysis, Brand Messaging, Content Calendar, Content Production, Copywriting, Website Copywriting, Blog Writing, Storytelling, SaaS, ERP |
| LinkedIn | https://linkedin.com/in/sanjali-das |

## What I'm looking for

```text
I'm looking to contribute to a global brand in a marketing or brand strategy leadership role, combining creativity with data-driven decision-making.
```

## About

```text
I've led brand strategy, communications, digital marketing, business development, and partnerships at Bhopal City Update, building scalable systems and strengthening market positioning. Across 9 years, I've worked with 200+ brands in India, the USA, and UAE.

Previously, I shaped positioning, campaigns, SEO, content, and creative direction at Evolv Media, Scalex Media, and Design Drama. My foundation in SaaS and technology content helps me turn complex ideas into persuasive narratives that support engagement, leads, and conversions.
```

## Experience

### Head - Brand Strategy, Communication & Business Development (current)

Bhopal City Update. Mar 2026 - Present

```text
Led brand strategy, communications, and digital marketing for Bhopal City Update and its associated brands. Managed integrated campaigns, Meta Ads, client relationships, and cross-functional teams to drive growth and execution.
```

Skills: Brand-Strategy, Communication-Skills, Digital-Marketing, Integrated-Campaigns, Meta-Ads, Customer-Relationship-Management, Business-Development, Brand-Partnerships, Revenue-Generation, Team-Leadership

### Brand Manager

Evolv Media. Sep 2025 - Mar 2026

```text
Led brand strategy, positioning, and creative direction for international clients across multiple industries. Independently handled SEO planning, brand messaging, social media direction, content calendars, and campaign ideation, reducing cross-team dependency.
```

Skills: Brand-Strategy, Brand-Positioning, Creative-Direction, SEO, Brand-Messaging, Social-Media-Strategy, Content-Calendar, Campaign-Ideation, Content-Production, Cross-Functional-Collaboration

### Creative Strategist

Scalex Media. Jan 2025 - Sep 2025

```text
Conducted market research, competitor analysis, and consumer behavior analysis to identify trends, gaps, and positioning opportunities. Created and refined brand narratives, value propositions, hooks, and storytelling frameworks to improve engagement and conversion.
```

Skills: Market-Research, Competitive-Analysis, Consumer-Behavior-Analysis, Brand-Narrative, Value-Proposition, Storytelling, Engagement, Conversion-Rate-Optimization, Cross-Functional-Collaboration, Stakeholder-Management

### Content Creative & Communication Strategist

Design Drama. Sep 2024 - Sep 2025

```text
Led integrated content, communication, and creative strategy for brand identity and marketing campaigns. Developed brand narratives, messaging frameworks, and campaign concepts aligned with visual design systems.
```

Skills: Content-Strategy, Communication-Strategy, Creative-Strategy, Brand-Identity, Brand-Narrative, Messaging-Frameworks, Campaign-Concepts, Visual-Design, Storytelling, Digital-Platforms

### Copywriter

Element8. Oct 2021 - Aug 2023

```text
Created website copy, blogs, and marketing collateral across industries. Built strong foundations in persuasive writing, audience psychology, and storytelling.
```

Skills: Copywriting, Website-Copywriting, Blog-Writing, Marketing-Collateral, Persuasive-Writing, Audience-Psychology, Storytelling

### Content Writer

Proweb Technologies. Jun 2019 - Oct 2021

```text
Authored technical content such as product explanations, solution pages, and educational blogs, bridging the gap between technical teams and end users. Built a strong foundation in information clarity, logical structuring, and persuasive storytelling informed by audience intent and behaviour.
```

Skills: Technical-Writer, Content-Writing, Product-Explanations, Solutions, Educational-Blogs, Information-Clarity, Logical-Structuring, Persuasive-Storytelling, Audience-Intent

### Content Writer

Social Potato. Oct 2017 - Jun 2019

```text
Developed clear, structured technical and marketing content including website copy, long-form blogs, and product-led narratives across technology-driven industries. Translated complex technical concepts into user-friendly, persuasive communication, strengthening foundations in audience psychology, clarity of expression, and strategic storytelling.
```

Skills: Content-Writing, Technical-Writer, Website-Copywriting, Long-Form-Content, product-narratives, Audience-Psychology, Clear-Expression, Strategic-Storytelling

### Content Developer

Batchmaster. Aug 2023 - Present

```text
Created website copy, blogs, and marketing collateral across industries for ERP solutions. Built strong foundations in persuasive writing, audience psychology, and storytelling for SaaS-based products targeting industrial problem statements.
```

Skills: Content-Development, Website-Copywriting, Blog-Writing, Marketing-Collateral, Persuasive-Writing, Audience-Psychology, Storytelling, SaaS, ERP

## Education

### Makhanlal Chaturvedi National University of Journalism & Communication

Bachelor of Arts, Mass Communication

```text
Bachelor's of Arts in Mass Communication from Makhanlal Chaturvedi National University of Journalism & Communication.
```

### Mudra Institute of Communications, Ahmedabad (MICA)

Executive - Strategic Brand Management, Strategic Brand Management

```text
Executive - Strategic Brand Management certificate from Mudra Institute of Communications, Ahmedabad (MICA).
```

### SVKM Narsee Monjee Mumbai

Master of Business Administration, Business Administration

```text
Master's in Business Administration from SVKM Narsee Monjee Mumbai.
```

### IIDE

Foundations of Digital Marketing, Digital Marketing

```text
Foundations of Digital Marketing certificate from IIDE.
```

## Tech stack

- Google Analytics

To contact Sanjali, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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