# Sanika Dhopavkar

Sanika Dhopavkar is a remote worker on Himalayas, Product Development Merchandiser at The Label Life, based in India.

Source: https://himalayas.app/@sanikadhopavkar

```text
Product & Marketing professional with 5+ years in D2C, spanning product launches, research, positioning, ecommerce & growth.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Product Marketing Manager, Growth Marketing Manager, ECommerce Manager, Product Manager, Product Development Manager, Retail Merchandiser, SEO Specialist, Product Marketer, Product Marketing Lead, SaaS Product Marketing Manager, Global Product Marketing Manager |
| Skills | Product Marketing, Product Positioning, Product Launch, Consumer Insights, Market Research, Competitive Analysis, Growth Marketing, Ecommerce, Shopify, Product Catalog Management, Keyword Research, Content Optimization, Google Search Console, WordPress, SEO, Commercial Pricing Strategy, Sales Analysis, Inventory Planning, D2C E Commerce, Assortment Planning |
| Website | https://homefitjourney.great-site.net |
| Portfolio | https://homefitjourney.great-site.net |

## What I'm looking for

```text
I'm looking for Product and Growth Marketing opportunities where I can combine commercial expertise with customer insights and data-driven decision-making.
```

## About

```text
I've launched clothing, footwear, and home products at The Label Life and Sleepycat, coordinating sourcing, design, marketing, ecommerce, packaging, and marketplace readiness from development through launch.

I improve product discoverability and commercial decisions through Shopify catalogue management, SEO-focused listings, competitor analysis, customer feedback, sales data, pricing, inventory planning, and assortment analysis. I also built HomeFitJourney, a WordPress fitness website, as a hands-on SEO project covering keyword research, on-page optimisation, internal linking, technical SEO, and Google Search Console.
```

## Experience

### Product Development Merchandiser

The Label Life. Apr 2023 - Oct 2025

```text
Delivered end-to-end launches for clothing and footwear collections by coordinating sourcing, design, marketing, and ecommerce teams. Improved online product discoverability by managing Shopify catalogue content, SEO-focused product listings, metadata, and imagery.
```

Skills: Product-Development, Merchandising, Shopify, SEO, Catalogue-Management, Product-Positioning, Customer-Insights, Sales-Analysis, Assortment-Planning, Inventory-Management, Ecommerce

## Education

### Mumbai University

Post-Graduation Diploma, Apparel Merchandising. 2017 - 2019

```text
Post-Graduation Diploma in Apparel Merchandising from Mumbai University, completed between 2017 and 2019.
```

## Tech stack

- WordPress

To contact Sanika, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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