# Sameer Tiwari

Sameer Tiwari is a remote worker on Himalayas, Executive - Search & Social at WPP Media, based in India.

Source: https://himalayas.app/@sameertiwari2

```text
Performance marketer at WPP Media managing IKEA campaigns with ₹9+ crore monthly spend.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 75k+ USD |
| Job categories | Performance Marketer, Digital Marketing Executive, Digital Marketing Associate |
| Skills | Performance Marketing, Google Ads, Meta Ads, Paid Media Strategy, Campaign Management, SEO, Search Engine Marketing, Full Funnel PPC Strategy, Keyword Research, A B Testing, Audience Segmentation, Bid Strategy, Campaign Budgets, Conversion Rate Optimization, Search Arbitrage |
| LinkedIn | https://linkedin.com/in/tiwari-sameer |

## About

```text
At WPP Media, I manage IKEA performance campaigns with a monthly spend of ₹9+ crore, running activity across Google and Meta. I also handle paid media strategy for brands including Britannia Industries.

I execute and optimize Google Ads and Meta Ads campaigns, using A/B testing, audience segmentation, keyword research, and negative keyword optimization to improve campaign performance.

At Prefigure Media, I managed Google Ads campaigns, built full-funnel PPC campaigns, and tested ads and landing pages. I monitored results in Google Ads and Google Analytics and adjusted campaigns to reduce CPC and improve ROAS.

Earlier, at Ascot Asia and De Nada Tecnologia, I worked across paid social and search, SEO support, website updates, and campaign reporting. I started at De Nada Tecnologia as an intern and moved into a full-time Executive role.
```

## Experience

### Executive - Search & Social (current)

[WPP Media](https://himalayas.app/companies/wpp-media). Feb 2026 - Present

```text
Manage high-budget performance marketing campaigns with a monthly spend of ₹9+ crore for IKEA, driving scalable growth across Google and Meta platforms. Handle end-to-end paid media strategy for brands including Britannia Industries, optimizing campaigns for conversions, reach, and engagement.
```

Skills: Google-Ads, Meta-Ads, Performance-Marketing, Campaign-Management, A-B-Testing, Audience-Segmentation, Keyword-Research, Google-Analytics, Budget-Management

### Digital Marketing Associate

Prefigure Media. Jul 2025 - Nov 2025

```text
Managed and optimized Google Ads Search, Display, and Search Arbitrage campaigns to drive high-quality traffic and ROI. Conducted advanced keyword research, audience targeting, and bidding strategy optimization to improve campaign efficiency.
```

Skills: Google-Ads, Search-Arbitrage, Keyword-Research, Audience-Targeting, Bidding-Strategies, A-B-Testing, Google-Analytics, ROAS-optimization

### Digital Marketing Executive

Ascot Asia. Mar 2025 - Jul 2025

```text
Managed and optimized Facebook, Instagram, and Google Ads campaigns to boost visibility and lead generation. Executed data-driven marketing strategies across channels, improving conversions and engagement rates.
```

Skills: Facebook-Ads, Instagram-Ads, Google-Ads, Social-Media-Marketing, Content-Creation, SEO, Google-Analytics, Campaign-Management

### Digital Marketing Intern to Executive

De Nada Tecnologia. Jan 2024 - Dec 2024

```text
Started as a 6-month digital marketing intern; converted to a full-time Executive role based on performance. Assisted in developing and executing digital marketing campaigns, including keyword research to support SEO efforts.
```

Skills: Digital-Marketing, Keyword-Research, SEO, Google-Analytics, Adobe, Social-Media-Monitoring, Campaign-Planning

## Education

### Delhi Metropolitan Education, GGSIPU

Bachelor of Business Administration, Business Administration. 2022 - 2025

```text
Pursued a Bachelor of Business Administration (BBA) from Delhi Metropolitan Education, affiliated with GGSIPU, from 2022 to 2025.
```

### Ryan International School

12th (CBSE), General Studies

```text
Completed 12th grade (CBSE) from Ryan International School in 2022.
```

### Ryan International School

10th (CBSE), General Studies

```text
Completed 10th grade (CBSE) from Ryan International School in 2020.
```

## Tech stack

- Google Tag Manager
- SEMrush
- Google Sheets
- Canva
- Google Ads
- LinkedIn Ads
- Meta Business Suite
- Adjust
- LinkedIn Campaign Manager

To contact Sameer, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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