# Roshan D Souza Roshan D Souza is a remote worker on Himalayas, Vice President of Marketing at Countable, based in India. Source: https://himalayas.app/@roshandsouza1 ```text I build AI-enabled demand engines, GTM funnels, and paid acquisition programs that scale revenue and pipeline. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 50k+ USD | | Job categories | Head of Marketing, Performance Marketing Manager, Marketing Director | | Skills | Growth Marketing, Go To Market Strategy, Demand Generation, Paid Acquisition, Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads, Reddit Advertising, Quora Ads, Search Engine Marketing, Search Optimization, Generative Engine Optimization, Conversion Rate Optimization, A B Testing, Multivariate Testing, Sales Funnels, Lead Generation, Landing Page Design, Marketing Automation, AI Marketing, Large Language Models, ChatGpt, Gemini, Claude, HubSpot, Salesforce, Zapier, N8n, Google Analytics, GA4, Mixpanel, Hotjar, Email Marketing, Sendgrid, Mailchimp, Marketo, ActiveCampaign, CRM, Attribution Modeling, Data Analysis, Programmatic Advertising, Display and Video 360, Direct Response Copywriting, Photoshop, Premiere Pro, Canva, WordPress, Sales Intelligence, ZoomInfo, Apollo, Bombora, Clearbit, Lusha, DemandBase, Snov, 6Sense, LinkedIn Sales Navigator, Budget Allocation Strategies, Forecasting, Pipeline Management, Product Market Fit, Agile, Business Development, Quora, Facebook Ads, Agentic AI | | LinkedIn | https://https://www.linkedin.com/in/roshan-d-souza-4ab83a95/ | ## What I'm looking for ```text I'm looking to lead growth, GTM, and demand generation for products where AI, automation, paid acquisition, and data-driven experimentation can create measurable pipeline and revenue outcomes. ``` ## About ```text I'm currently building marketing-sourced pipeline at COUNTABLE, where I lead a 10-person cross-functional team across demand generation, content, creative, and paid media. I've helped influence $1M+ ARR, built a multi-channel engine producing 500+ qualified leads monthly, and optimized a $25K+ monthly budget. At PROSPUS, I led US GTM for an AI-driven work control product, deploying an MQL funnel worth $200K in two months and more than $700K to date. I also built agentic workflows with n8n, Zapier, and LLM prompting while managing demand generation that generated $3M+ ARR for enterprise clients. I've scaled revenue from $0 to $500K ARR at DAILYKIT, grown B2C revenue 200% month over month at AASTHY, and founded ventures in content production and food technology. I combine paid acquisition, SEO, lifecycle automation, analytics, and AI-enabled operations to turn growth strategy into measurable commercial outcomes. ``` ## Experience ### Vice President of Marketing (current) Countable. Apr 2026 - Present ```text Implemented attribution and funnel measurement frameworks via HubSpot and GA4, improving forecasting accuracy and pipeline visibility. Led a cross-functional team of 10 and optimized a $25K+ monthly budget to maximize ROI. ``` Skills: HubSpot, GA4, Attribution-Modeling, Funnel-Measurement, Team-Leadership, Budget-Management, Demand-Generation, Marketing-Analytics ### Head of Marketing Prosperus. May 2025 - Apr 2026 ```text Directed end-to-end US GTM marketing strategies for an AI-driven work control product. Engineered agentic automation workflows and managed multi-channel demand generation campaigns generating over $3M in ARR. ``` Skills: GTM-Strategy, Performance-Marketing, Email-Marketing, SEO, B2B-Content, N8n, Zapier, PPC, Google-Ads, LinkedIn-Ads ### Founder Silver Opera Productions. Jun 2023 - Apr 2025 ```text Oversaw creative direction for audio-visual projects, integrating generative AI tools into production workflows. Managed production budgets and collaborated with production houses to deliver high-quality content. ``` Skills: Creative-Direction, Direct-Response, A-B-Testing, Generative-AI, Content-Creation, Budget-Management, Project-Management ### Director of Marketing Aasthy. May 2022 - Jun 2023 ```text Scaled B2C revenue by 200% MoM and grew user base by 10X within 2 months through aggressive funnel optimization. Managed integrated campaigns including physical community events and offline activations. ``` Skills: Funnel-Optimization, Paid-Social, Demand-Generation, Lead-Generation, Community-Building, Event-Marketing, B2C-Marketing ### VP Marketing / Director – Marketing & Partnerships DailyKit. Jul 2019 - May 2022 ```text Scaled revenue from $0 to $500k ARR and pivoted product strategy from SME to Large Enterprise focus. Reduced marketing spend by 60% through organic growth hacks and SEO/SEM. ``` Skills: Revenue-Growth, Product-Strategy, SEO, SEM, Organic-Growth, Team-Building, Marketing-Automation, Sales-Alignment ### Head of Marketing (Consultant) Mediknit. Feb 2019 - Jun 2019 ```text Developed the company's foundational marketing plan and identified offline and digital channels for rapid growth. Collaborated with healthcare professionals to create educational content and lead-generating webinars. ``` Skills: Marketing-Strategy, Content-Creation, Webinars, Healthcare-Marketing ### Head of Marketing Laalsa. Oct 2018 - Feb 2019 ```text Increased the Marketing Qualified Lead (MQL) list by 10x through a redesigned marketing-driven sales channel. Reduced marketing spend by 20% by refining content marketing strategies and product positioning. ``` Skills: MQL, Content-Marketing, Product-Positioning ### Founder / CEO Twintoppings Foods Pvt Ltd. Dec 2016 - Sep 2018 ```text Launched a cloud kitchen (Whatte Meal) and achieved 10,000+ orders before a successful sale. ``` Skills: entrepreneurship, Operations, Sales ### Marketing Strategy Manager / Project Manager Blusynergy. Oct 2014 - Nov 2016 ```text Built digital marketing funnels using Google and Facebook Ads to capture and convert B2B clients. Managed 20+ projects, including the first automated tollbooth on the Bengaluru-Chennai corridor. ``` Skills: Digital-Marketing, Google-Ads, Facebook-Ads, B2B-Marketing, Project-Management, Toll-Operations ### Business Analyst (Consultant) Global Application Solutions. Dec 2013 - Sep 2014 ```text Provided functional analysis for Oracle PIM applications at Trimble Navigations. ``` Skills: Oracle-PIM, Functional-Analysis, Business-Analysis ### Business Analyst (Consultant) RJT Compuquest. May 2013 - Dec 2013 ```text Conducted business requirement gathering and fit-gap analysis for legacy system migrations to Oracle SCM. ``` Skills: Business-Requirements, Gap-Analysis, Oracle-SCM, Legacy-Migration ## Education ### Indiana University of Pennsylvania Master of Business Administration, Business Administration ```text Master of Business Administration (MBA) from Indiana University of Pennsylvania. ``` ### Visvesvaraya Technological University Bachelor of Engineering, Engineering ```text Bachelor of Engineering (BE) from Visvesvaraya Technological University. ``` ## Tech stack - Facebook Ads - Google Tag Manager - Salesforce - Google Docs - Mailchimp - Google Analytics - Mixpanel - Adobe Photoshop - HubSpot - ActiveCampaign - Apollo - Gemini - Quora - WordPress - Google Sheets - SendGrid - Zapier - Demandbase - Marketo - Clearbit - ZoomInfo - LinkedIn Sales Navigator - Canva - Hotjar - Google Ads - 6sense - LinkedIn Ads - Anthropic Claude API - N8N - Agentic - Lusha - Claude Code - Meta Business Suite - ChatGPT To contact Roshan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Jayadev Ramdas](https://himalayas.app/@jayadev): Chief Marketing Officer, Dibasys - [Balaji Prasad Guruprasad](https://himalayas.app/@gbalajiprasad): Senior Director, Brand & PMM, Multiplier - [Sree Ram Somayajula](https://himalayas.app/@sreeramsomayajula): Marketing Head, Avantice Corp - [NaveenKumar Durga Lakshmi](https://himalayas.app/@naveenkumardurgalaks): Sr. AI Marketing Consultant, Independent - [Akanksha B](https://himalayas.app/@akankshab): Associate Director, Digital Marketing, Disprz - [Kapil Gadhire](https://himalayas.app/@kapilgadhire): Head of Marketing, Videoverse / Magnifi - [Anurag Singh](https://himalayas.app/@anuragsingh25): Marketing Manager, Caimera (Bahaal Technologies) - [shaik sameer](https://himalayas.app/@shaiksameer1): Director of Marketing, Qentelli - [Rahul Das](https://himalayas.app/@rahuldas8): Founder, Content, Growth & Distribution, Leisurelist - [Gurinder Khera](https://himalayas.app/@gurinderkhera): Marketing Strategist, Acumen Strategy Corporation