# ROIS LAPPAS

ROIS LAPPAS is a remote worker on Himalayas, Freelance Marketing Consultant at Self Employed, based in Cyprus.

Source: https://himalayas.app/@roislappas

```text
Performance marketer at The Social - Marketing Agency who drove 3.2x ROAS and cut hotel booking costs by 20%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Cyprus |
| Authorized to work in | Cyprus |
| Salary expectations | 60k+ EUR |
| Job categories | Performance Marketing Specialist, Marketing Consultant, Digital Marketing Manager, Marketing Manager |
| Skills | Performance Marketing, Paid Media, Paid Social, PPC, Google Ads, Meta Ads Manager, TikTokAds, LinkedIn Campaign Manager, Audience Segmentation, Creative Testing, Budget allocation, ROAS, Conversion Tracking, Google Analytics 4, Google Tag Manager |
| Website | https://roislappas.com |
| LinkedIn | https://linkedin.com/in/roislappas |

## What I'm looking for

```text
I'm open to remote roles.
```

## About

```text
At The Social - Marketing Agency, I achieved 3.2x ROAS in direct booking revenue and reduced cost per booking by 20% for a five-star boutique hotel through Meta Ads audience segmentation, A/B testing and budget reallocation. I also managed a combined €15K+ monthly ad budget across 25 retail and hospitality accounts.

As a freelance marketing consultant, I plan and run marketing for seven direct clients and rebuilt a client website, raising its Google Lighthouse scores from as low as 17 to 100. I combine paid media and measurement with in-house creative production, and hold an MSc in Strategic Marketing with Distinction.
```

## Experience

### Freelance Marketing Consultant (current)

Self Employed. Dec 2025 - Present

```text
Plan and run marketing for 7 direct clients across hospitality, retail, financial services, beauty and wellness, healthcare and legal, combining paid social, SEO and content. Rebuilt a client website in one month, raising Google Lighthouse scores from as low as 17 to 100 across Performance, SEO, Accessibility and Best Practices.
```

Skills: Paid-Social, SEO, Content-Marketing, Google-Lighthouse, WordPress, Client-Management, performance-reporting, Campaign-Optimization, Social-Media-Growth, Community-Engagement, Content-Strategy, Brand-Guidelines

### Digital Marketing & Sales Lead

The Social - Marketing Agency. Jun 2025 - Dec 2025

```text
Achieved 3.2x ROAS in direct booking revenue and reduced cost per booking by 20% for a five-star boutique hotel through Meta Ads audience segmentation, A/B testing and budget reallocation. Managed a combined €15K+ monthly ad budget across 25 retail and hospitality accounts as primary point of contact; achieved 92% client retention and expanded service agreements on 8 accounts.
```

Skills: Meta-Ads, Google-Ads, Audience-Segmentation, A-B-Testing, Budget-allocation, Customer-Retention, Landing-Page-Optimization, Call-To-Action-Optimization, performance-reporting, ROI-Projections, AI-Assisted-Workflows, Claude, ChatGpt, team-training, Supervision

### Sales & Marketing Specialist

Suonal Ltd. Mar 2024 - Jun 2025

```text
Progressed from customer service and sales roles into a combined sales and marketing role, building end-to-end knowledge of operations and customer pain points. Led a marketing audit that traced negative reviews to communication gaps between customers and operations staff and delivered a prioritised roadmap of fixes.
```

Skills: Marketing-Audit, Customer-Pain-Points, Recruitment-communications, Content-Creation, Operational-Knowledge

### Strategic Marketing Consultant

Fujairah Chess and Culture Club. Oct 2023 - Mar 2024

```text
Contributed to 45% growth in event attendance after replacing an underperforming agency, directing marketing spend and a team of graphic designers. Audited all services, channels and marketing activity, then delivered a long-term strategic plan covering funnels, KPI tracking, brand guidelines and budget allocation.
```

Skills: Marketing-Strategy, Event-Marketing, Budget-allocation, Team-Leadership, KPI-Tracking, Brand-Guidelines, Funnel-Optimization, Audit

### Strategic Marketing Intern

FareShare Cymru. Apr 2023 - Sep 2023

```text
Audited Instagram and Facebook channels and recommended Meta Ads budget allocation. Led brand identity analysis, PESTEL analysis and customer personas for the strategic report and presentation delivered to the client.
```

Skills: Social-Media-Audits, Meta-Ads, Brand-Analysis, PESTEL-Analysis, Customer-Personas, Strategic-Reporting

## Education

### Meta

Meta Blueprint Certification, Digital Marketing. 2025 - 2025

```text
Completed Meta Blueprint certifications in Conversions API, Selecting Campaign Objectives, and Get Started with Advertising on Facebook and Instagram.
```

### HubSpot Academy

HubSpot Academy Certification, Digital Marketing. 2023 - 2023

```text
Completed HubSpot Academy certifications in SEO and Email Marketing.
```

### Google

Google Certification, Digital Marketing. 2023 - 2023

```text
Completed Google certifications in Google Ads Search and Looker Studio.
```

### Cardiff University

Master of Science, Strategic Marketing. 2022 - 2023. Grade: Distinction

```text
MSc Strategic Marketing with Distinction, including a data-driven dissertation on the UAE market.
```

### De Montfort University

Bachelor of Arts (Honours), Advertising & Marketing Communication. 2019 - 2022. Grade: Upper Second-Class

```text
BA (Hons) Advertising & Marketing Communication with Upper Second-Class honours.
```

## Tech stack

- Google Tag Manager
- Shopify
- Mailchimp
- Figma
- HubSpot
- Trello
- Asana
- Gemini
- WordPress
- Canva
- Google Ads
- ChatGPT
- LinkedIn Campaign Manager
- Looker Studio
- Claude

To contact ROIS, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Christos Himself](https://himalayas.app/@christoshimself): Head of Growth, LEMONET
- [Angeliki Vasileiadou](https://himalayas.app/@angelikivasileiadou): Project Officer, Marketing & Social Media Manager, Nicosia Tourism Board
- [Maria Anastasiou](https://himalayas.app/@mariaanastasiou): Social Media Manager, Collect Group
- [MmenyieAbasi Ekanem](https://himalayas.app/@mmenyieabasiekanem): Marketing & Social Media Manager, KeySignature
- [Michael Louka](https://himalayas.app/@mikelouka): Influencer Marketing Manager, TCC
- [Giorgos Evripidou](https://himalayas.app/@giorgosevripidou): SEM Manager, Fifthrow
- [Anastasia Tikhonoff](https://himalayas.app/@anastasiatikhonoff): Content Manager, PropellerAds
- [Tereza Palaonta](https://himalayas.app/@terezapalaonta): Marketing Consultant & Founder, Palaonta Marketing Ltd
- [Kseniia Kaleniuk](https://himalayas.app/@kseniiakaleniuk): Chief Marketing Officer, Cyprus Property Gallery
- [IL'YA Sabirov](https://himalayas.app/@ilyauser5): Head of Growth and Marketing, Ed.Partners