# Rohini Mathur

Rohini Mathur is a remote worker on Himalayas, Trade Marketing Manager at Ausnutria Nutrition ME, based in United Arab Emirates.

Source: https://himalayas.app/@rohinimathur

```text
I build FMCG brands, grow distribution, manage margins and profitable trade marketing across GCC markets.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United Arab Emirates |
| Authorized to work in | United Arab Emirates |
| Salary expectations | 70k-81k USD |
| Job categories | Trade Marketing Manager, Brand Manager, Marketing Manager |
| Skills | Trade Marketing, Brand Management, Brand Development, Marketing Strategy, Brand Launch, Product Launch, Portfolio Management, P&L management, Pricing Strategy, Promotion Management, Budget Management, Profitability Management, distribution management, Consumer Research, Data Analysis, Market Research, Digital Marketing, Content Management, New Product Development, POSM, Stakeholder Management, Vendor Management, Corporate Communications, Microsoft Office, Organization and Time Management, Project Management, Quality Assurance, English, Hindi, Arabic |
| LinkedIn | https://linkedin.com/in/rohinimathur1 |

## What I'm looking for

```text
I'm looking for a dynamic and challenging environment where I can build brands, manage profitability, and continue learning.
```

## About

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An MBA with specialisation in Marketing, I have 9+ years of industry experience working with principals (Ausnutria Nutrition, Pure Ice Creams) and distributors (Emirates Snack Foods and Al Khayyat Investments). I've launched and managed dairy, food, and FMCG brands across GCC markets, owning sales, P&L, pricing, promotions, and stock cover. At Ausnutria Nutrition ME, I launched Goot Dairy in the UAE and KSA, listing products in 450+ doors within eight months.

Previously at Emirates Snack Foods, I managed brands including Barilla, Pomi, Act II, Beyond Meat, Pam, Hunts, Eat Real, and Famille Michaud brands. I built long-term marketing plans, managed budgets and profitability, and expanded Barilla and Pam distribution in Spinneys.

I've also delivered trade marketing growth at Al Khayyat Investments and launched 15+ SKUs at Pure Ice Cream, including Warner Bros-recognized Batman and Superman ice cream promotions. Earlier, I managed development and quality checks for Etisalat Marketplace's rewards and loyalty platform.

I am a specialist in building brands, managing profitability, new product launches, running promotion calendars, track ROI, analyse data such as Nielsen, on-ground execution, stakeholder & vendor management and handling all trade and consumer marketing.
```

## Experience

### Trade Marketing Manager

Ausnutria Nutrition ME. Aug 2024 - Mar 2026

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Launched and managed the Cheese and Dairy Category with complete portfolio in the GCC market, including full ownership of sales, P&L, pricing, promotions, and stock cover. Led consumer research, distributor management, and market studies to drive brand strategy.
```

Skills: Brand-Management, P&L-management, Consumer-Research, Market-Analysis, Trade-Marketing, Digital-Platforms, Stakeholder-Management

### Brand Manager

Emirates Snack Foods LLC. Aug 2022 - Jul 2024

```text
Managed a portfolio of brands to uplift and grow them, designing long-term marketing plans, managing budgets, and owning P&L. Increased distribution for Barilla and Pam by expanding assortment in Spinneys.
```

Skills: Brand-Management, Budget-Management, P&L-management, Marketing-Strategy, Distribution, Digital-Marketing

### Trade Marketing Executive

Al Khayyat Investments (Alphamed). Jun 2021 - Jul 2022

```text
Worked as a brand owner for overall business growth in the region, planning annual trade marketing calendars, devising pricing strategies, and managing budget allocation. Achieved 16% growth in IMS for Reynolds brand and improved margins by 4 basis points.
```

Skills: Trade-Marketing, Pricing-Strategy, Budget-allocation, POSM, Promotion-Assessment, Market-Research

### Marketing Executive

Pure Ice Cream Co L.L.C. Feb 2017 - May 2021

```text
Managed overall marketing for main brands, including NPDs, content management, and trade executions for local and export markets. Successfully launched 15+ SKUs and won 'Promotion of the Year' at Warner Bros Summit.
```

Skills: Marketing, New-Product-Development, Consumer-Promotions, Trade-Schemes, POSM, Event-Management, Social-Media

### Project Manager

Doodle Worldwide DMCC. Jul 2015 - Jan 2017

```text
Managed the Rewards and Loyalty programme platform – Etisalat Marketplace, planning and tracking development of the website and mobile application, determining timelines, and monitoring updates and quality checks.
```

Skills: Project-Management, Platform-Development, Stakeholder-Communication, Quality-Assurance

## Education

### ICFAI Business School

MBA, Business Administration. 2012 - 2014

Activities and societies: Student body representative for Samavesh SPICMACAY in 2013; Member of Samavesh - Cultural Club.

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Pursued an MBA, elected as student body representative for Samavesh SPICMACAY in 2013 and member of the cultural club.
```

### University of Delhi

B.Com, Commerce. 2009 - 2012

Activities and societies: Member of Zeal - Dance Society; represented college and won multiple accolades at state level.

```text
Completed a Bachelor of Commerce, member of Zeal - Dance Society and represented the college in dance competitions.
```

### The Indian High School

HSC, General. 2008 - 2009

Activities and societies: Avid participant and winner of various dance competitions.

```text
Completed HSC, avid participant and winner of various dance competitions.
```

## Tech stack

- Microsoft Excel
- Microsoft Power BI
- Microsoft PowerPoint

To contact Rohini, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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