# Rohan Saraf

Rohan Saraf is a remote worker on Himalayas, SVP, Growth at Digital Upshot, based in India.

Source: https://himalayas.app/@rohansaraf

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Experienced marketing professional with a track record of growth.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Senior Vice President Of Growth, Chief Marketing Officer (CMO), Marketing Manager, Digital Strategist, Chief Growth Officer |
| Skills | Paid Search Marketing, Marketing Strategy, SEO, Content Marketing, Web Analytics, App Analytics, Analytics, Digital Marketing, Performance Marketing, Social Media Marketing, Google Analytics, Mailchimp, Google Ads |

## What I'm looking for

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I am looking for a dynamic role that challenges my strategic thinking and allows me to drive impactful marketing initiatives.
```

## About

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I am an ex-Googler and dedicated marketing professional with over 15 years of experience in managing marketing departments for large and mid-size commercial organizations. My journey has taken me from leading teams at Google to serving as the Chief Marketing Officer at Fresh Greens, where I successfully designed and executed comprehensive marketing plans that delivered exceptional results.

At Digital Upshot, I currently lead a team of eight associates, overseeing client affairs, strategic planning, and analytics. My notable clients include Del Monte and ITC, where I have driven performance marketing initiatives. My previous roles have equipped me with a robust skill set in PPC marketing, SEO, and user analytics, enabling me to deliver significant returns on ad spend and drive substantial revenue growth.
```

## Experience

### SVP, Growth (current)

Digital Upshot. Feb 2024 - Present

```text
As Senior VP of Growth, I lead a team of eight associates managing client affairs including strategic planning, execution, and analytics for notable clients like Del Monte and ITC.
```

Skills: Client-Management, Strategic-Planning, Performance-Marketing, Analytics, Team-Leadership, Reporting, Forecasting

### Chief Marketing Officer

Fresh Greens. Oct 2020 - Feb 2024

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Designed and executed a comprehensive marketing plan managing €750k to €1.2 Million in ad spend annually, achieving a 12:1 ROAS in the eCommerce segment.
```

Skills: Marketing-Strategy, Ecommerce, Team-Management, Campaign-Execution, Performance-Marketing

### Sr. Agency Account Manager

[Google](https://himalayas.app/companies/google). Jan 2018 - Oct 2020

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Led a team of account strategists in Google Ads, managing a portfolio of £7.8 Million annually and optimizing accounts for major agencies in the UK & Ireland market.
```

Skills: Account-Management, Google-Ads, Team-Leadership

### Head of Marketing

Prestamos Prima. Dec 2016 - Dec 2017

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Responsible for all marketing channels, managing partner agencies to ensure optimal results and evolving the marketing mix with new mediums.
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Skills: Marketing-Management, Marketing-mix, Campaign-Strategy, Partnership-Management

### Online Marketing Manager

ISEP. Dec 2015 - Dec 2016

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Managed marketing campaigns across various platforms including Adwords and Mailchimp, focusing on performance and optimization.
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Skills: Campaign-Management, Mailchimp, Performance-Marketing, Digital-Marketing

### Search Analyst

The Search Agency. Jan 2010 - Aug 2011

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Conducted product and market analysis using tools like Google Analytics, focusing on account analysis and optimization for US & UK clients.
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Skills: Market-Analysis, Google-Analytics, Data-Analysis

### Team Lead - Paid Search

iProspect Communicate2. Aug 2007 - Feb 2010

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Managed a team of five for a UK-based account, focusing on account setup, management, optimization, and affiliate marketing campaigns.
```

Skills: Team-Leadership, Paid-Search, Account-Management, Affiliate-Marketing, Market-Research

## Education

### English and Foreign Languages University

Master of Arts, Linguistics. 2005 - 2007

```text
Completed a Master's degree in Linguistics, focusing on the study of language structure, development, and application in various contexts.
```

## Tech stack

- Mailchimp
- Gmail
- Google Analytics
- Google Ads

To contact Rohan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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