# Rohan Bobb

Rohan Bobb is a remote worker on Himalayas, Group Director at VML, based in Canada.

Source: https://himalayas.app/@rohanbobb

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I lead integrated performance marketing, client growth, and AI-enabled optimization.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Canada |
| Authorized to work in | Canada |
| Salary expectations | 120k+ CAD |
| Job categories | Account Director, Performance Marketing Director, Integrated Marketing Director, Client Services Director, Business Director |
| Skills | Account Management, Performance Marketing, Integrated Marketing, Digital Marketing, Paid Media, SEO, Content Strategy, Media Strategy, Creative Strategy, Marketing Strategy, Customer Relationship Management, Team Leadership, Project Management, Performance Analysis, AI Optimization, Marketing Analytics, Media Planning, Campaign Management, Budget Management, Revenue Forecasting, Pipeline Management, P&L management, vendor negotiation, Business Development, Facebook, Google, LinkedIn, Meta, Microsoft Ads, Asana, Slack, Microsoft Teams, Zoom |
| LinkedIn | https://linkedin.com/in/rohanbobb |

## What I'm looking for

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I’m looking to lead integrated, data-driven marketing work where I can unite creative, media, technology, and client teams, build a culture of experimentation, and help brands thrive in an AI- and data-powered landscape.
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## About

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At VML, I lead day-to-day US performance marketing for Ford Pro, partnering with client, WPP transformation, and executive account teams to align business goals. I build enterprise testing roadmaps across five-plus agency and client-side channels and use performance analysis and AI-enabled optimization to accelerate insight.

Previously, I managed $10M+ in annual paid media spend at Nowspeed and led integrated marketing transformations that grew traffic 40% and increased top-10 Google rankings by 100%+ at The Youthist. Across digital agencies in Toronto, Jakarta, Singapore, and New York, I’ve built client relationships, led cross-functional teams, and connected creative, content, media, search, and technology to deliver business outcomes.
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## Experience

### Group Director (current)

[VML](https://himalayas.app/companies/vml). Jul 2024 - Present

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Lead day-to-day US performance marketing for Ford Pro, fostering a one-team strategy through direct partnership with client and global WPP transformation leadership. Collaborate with media, creative, data, and technology teams to evolve performance governance and streamline channel briefings at enterprise scale.
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Skills: Performance-Marketing, Account-Management, Leadership, AI-Optimization, Testing, Data-Analysis, Collaboration, Asana, Slack, Teams, Zoom

### Senior Account Director

NowSpeed. Jun 2021 - Jun 2024

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Managed a portfolio of 10+ paid media clients across technology, SaaS, and analytics, overseeing $10M+ in annual ad spend and driving year-over-year client retention. Provided strategic direction to an investment team of 5, guiding cross-platform media planning and execution.
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Skills: Paid-Media, Account-Management, Customer-Retention, Media-Planning, Facebook, Google, LinkedIn, Meta, Microsoft-Ads, ROI-Optimization

### Director, Integrated Marketing

The Youthist. Sep 2017 - May 2021

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Led strategy, development, and execution of a customized content platform for beauty, skincare, and wellness, driving 40% traffic growth and 100%+ increase in top 10 Google rankings in 3 months. Recruited, trained, and managed a cross-functional team of 6.
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Skills: Integrated-Marketing, Content-Strategy, SEO, Team-Management, Google-Ranking, Traffic-Growth

### Account Director

Patio Interactive. Dec 2015 - Jun 2017

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Supervised creative and development team, project budget, and scope of work with the Technical Director. Served as point of contact and relationship owner for clients including Moussy (Baroque), Bell, and Parachute Coffee.
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Skills: Account-Management, Budget-Management, Client-Relations, Creative-Direction, Project-Management

### Business Director

Forward Digital. Jan 2013 - Jul 2015

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Second in command reporting to General Manager, responsible for all daily operations and overseeing a team of 6. Developed strategic recommendations with the Creative Director, integrating content, development, media, search, and social based on client needs.
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Skills: Operations-Management, Team-Leadership, Strategic-Planning, Integrated-Campaigns, P&L-management, Budgeting, vendor-negotiation, Forecasting

### Account Director

[WPP Media](https://himalayas.app/companies/wpp-media). Jan 2012 - Dec 2012

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Worked with creative, development, and social leads to shape strategy and drive growth. Handled book of business including revenue forecasting and pipeline, and oversaw creative execution for clients including Allianz, Arnott's, Citibank, HSBC, Indomie, Lays, Manulife, and Revlon.
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Skills: Account-Management, Revenue-Forecasting, Pipeline-Management, Creative-Strategy, Client-Management

### Senior Sales Manager

Komli. Mar 2009 - Dec 2011

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Developed regional proposals and budgets, aligning business development with client objectives. Managed ad campaigns, tracked performance metrics, and secured 60% of APAC clients including IBM, Mastercard, Air France, and Starwood.
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Skills: Sales-Management, Proposal-Development, Budgeting, Campaign-Management, Performance-Monitoring, Business-Development

### Account Coordinator

CNET. Sep 2006 - Nov 2007

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Promoted to be the point of contact for accounts including Mercedes Benz, Hitachi, Hyatt, and Blackberry. Provided sales team with operational support including contracts, insertion orders, invoicing, and proposals.
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Skills: Account-Coordination, client-support, Contract-Management, Invoicing, Sales-Support

## Education

### University of Toronto

Master of Information, Culture & Technology. 2019 - 2021

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Master of Information with a focus on Culture & Technology and Critical Information Policy.
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### New York University

Bachelor of Science, Communications and Psychology. 2002 - 2006

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Bachelor of Science with a double focus in Communications and Psychology.
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## Tech stack

- Slack
- Microsoft Teams
- Asana
- Zoom

To contact Rohan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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