# Rob Seels

Rob Seels is a remote worker on Himalayas, Founder & Managing Director at Ronin, based in United Kingdom.

Source: https://himalayas.app/@robseels

```text
Commercial Director and growth strategist delivering software quality and revenue growth through strategic partnerships and new market expansion.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | United Kingdom |
| Authorized to work in | United Kingdom |
| Job categories | Commercial Director, Commercial Director, Founder, Managing Director, Director, Business Development Director, Recruiting Director, Sales Executive, Commercial Sales Director, Head Of Commercial, Commercial Operations Director, Director Of Commercial Operations, Global Commercial Director, Regional Commercial Director |
| Skills | Banking and Financial Services, Commercial Leadership, Revenue Growth, Strategic Partnerships, Go To Market Strategy, Market Development, Enterprise Sales, Software Quality Assurance, Quality Engineering, Digital Transformation, Consulting Led Sales, Stakeholder Management, Business Development Strategy, Commercial Structuring, Market Expansion, Client Engagement, Strategic Account Development, Software Testing, Automation, French, Elementary, QA |

## What I'm looking for

```text
I’m looking for senior commercial leadership roles where I can drive solution-led selling, grow revenue through strategic partnerships, expand new markets, and align software quality and quality engineering with complex digital transformation outcomes.
```

## About

```text
I’m a senior commercial leader with more than 25 years of experience in software quality, digital transformation, and growth strategy, with a strong track record in banking and financial services. I combine commercial leadership with practical credibility in software quality assurance, quality engineering, transformation programmes, and enterprise change.

I’ve led growth by helping technology, testing, and consulting organisations open new markets, build strategic partnerships, and win complex client engagements. I’m particularly effective in roles that require solution-led selling, senior stakeholder engagement, market expansion, and commercially strong proposition development.

Since founding Ronin in Jul 2024, I’ve built a specialist consultancy focused on software quality, transformation assurance, and commercial strategy. I’ve also led commercial strategy and growth across non-education sectors, driving go-to-market, partnership development, and revenue development for software testing, automation, and quality-led services.

Previously, I held senior leadership at Cigniti Technologies (Associate Vice President / Director, UK & Europe) from Sep 2016 to Jun 2024, leading UK and Europe commercial growth for software testing, QA, and digital transformation services. Earlier, as Managing Director at City Test Limited from Mar 2003 to Sep 2016, I built a software testing recruitment and consultancy business—developing deep market knowledge, industry relationships, and long-term commercial capability.
```

## Experience

### Founder & Managing Director (current)

Ronin. Jul 2024 - Present

```text
Founded and leads a specialist consultancy focused on software quality, transformation assurance, and commercial strategy.
```

Skills: Commercial-Leadership, Revenue-Growth, Go-To-Market-Strategy, Strategic-Partnerships, Software-Quality-Assurance, Quality-Engineering, Digital-Transformation, Enterprise-Sales, Stakeholder-Management

### Commercial Director (Non-EdTech)

Infuse Consulting. Nov 2025 - May 2026

```text
Led commercial strategy and growth across non-education sectors, driving market expansion, strategic partnerships, and revenue development for software testing and quality-led services.
```

Skills: Commercial-Strategy, Go-To-Market-Strategy, Market-Expansion, Strategic-Partnerships, Enterprise-Sales, Software-Testing, Automation, Software-Quality-Assurance

### Commercial Director

Leysen. Jul 2024 - Nov 2025

```text
Drove commercial strategy, client engagement, and business growth across software testing and digital transformation services.
```

Skills: Commercial-Leadership, Client-Engagement, Revenue-Growth, Strategic-Account-Development, Software-Testing, Digital-Transformation, Quality-Engineering, Stakeholder-Management, Enterprise-Sales

### Associate VP (UK & Europe)

Cigniti Technologies. Sep 2016 - Jun 2024

```text
Owned senior commercial leadership for UK and Europe, delivering growth in software testing, QA, and digital transformation services while building relationships in complex delivery and transformation environments.
```

Skills: Banking-and-Financial-Services, Commercial-Leadership, Revenue-Growth, Strategic-Accounts, Market-Expansion, Software-Testing, QA-Engineering, Digital-Transformation, Advisory-Sales

### Managing Director

City Test Limited. Mar 2003 - Sep 2016

```text
Led and built a software testing recruitment and consultancy business, developing market knowledge, industry relationships, and commercial delivery experience.
```

Skills: Business-Development, Commercial-Management, Software-Testing, Recruitment-Consulting, Go-To-Market-Strategy, Stakeholder-Management, Enterprise-Sales, Operations-Management

## Tech stack

- Elementary

To contact Rob, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Darren Brown](https://himalayas.app/@darrenbrown): Head of Partnerships & Revenue, The Corporate Governance Institute
- [Abhishek Somani](https://himalayas.app/@abhisheksomani): Senior Director, Europe, Freshworks Inc.
- [Cameron Pearson](https://himalayas.app/@cameronpearson): Board of Advisors Member, Single Family Office
- [Stefan Newcombe-Davis](https://himalayas.app/@stefannewcombe-davis): Event Producer & Promoter, Self Employed
- [Harry User](https://himalayas.app/@heskisi): Trustee/Governor, Wirral Grammar School
- [Uche Ofili](https://himalayas.app/@ucheofili): Director of Agency Partnerships, SMG
- [Krishan Rele](https://himalayas.app/@krishanrele): Director, Strategic Partnerships & Programme Development, MRR Children's Hospital & Baby Detect Consortium
- [Paul McKeever](https://himalayas.app/@paulmckeever): Head of Large Retailer Sales, Amazon Shipping
- [Alexandra Hening](https://himalayas.app/@alexandrahening): Director, Customer Commercial Strategy & CVP Product Owner, LSEG (London Stock Exchange Group)
- [Alan Dean](https://himalayas.app/@alandean): VP R&D NextGen Payroll & iHCM, ADP