# Robin S M

Robin S M is a remote worker on Himalayas, Principal Product Manager at Xebia, based in India.

Source: https://himalayas.app/@robinsm

```text
Product leader at Yara who scaled Farmcare to 1M users in 6 months and drove €14M in attributed sales.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 50k+ EUR |
| Job categories | Product Manager, Principal Product Manager, Group Product Manager, Director of Product |
| Skills | Product Strategy, Product Roadmapping, 0→1 Product Discovery, PRDs, Story Mapping, Backlog Refinement, Prioritization, Go To Market, Funnel Analysis, Cohort Analysis, A B Testing, Heatmaps, Session Replay, User Interviews, Usability Testing |

## What I'm looking for

```text
I’m targeting Principal PM, Group PM, and Director of Product roles owning consumer or platform bets at scale.
```

## About

```text
At Yara International, I scaled Farmcare from prototype to 1M users in 6 months, building agronomic advisory, commodity pricing, and pest detection for first-time smartphone farmers. I tied in-app advisory to Yara’s fertiliser retail network across 3 countries, driving €14M in attributed sales in 2023.

At Bayer, I launched FarmRise from prototype to 2M+ users, validating product-market fit with 200 farmers before full engineering investment. Across agritech, proptech, banking, and marketplace products, I’ve owned mobile-first products end to end, including Live Aldar’s digital property workflows and McKinsey’s B2B price optimisation platform.
```

## Experience

### Principal Product Manager

[Xebia](https://himalayas.app/companies/xebia). Sep 2025 - Aug 2026

```text
Lifted SLA compliance by 12% on McKinsey's B2B price optimisation platform by converting recurring ticket themes into roadmap items. Owned intake-to-resolution workflow for 400+ monthly tickets, ensuring P0 and P1 resolution within 12-24 hours.
```

Skills: Product-Management, Roadmapping, SLA-Management, Stakeholder-Management, Jira

### Senior Product Manager

dbiz.ai. Jun 2024 - Jul 2025

```text
Grew buyer-facing digital adoption 13% by launching Live Aldar, replacing 4 manual property workflows. Migrated amenity and class bookings to in-app across UAE, reaching 40K+ bookings and a 65% self-serve share.
```

Skills: Product-Management, Digital-Adoption, Loyalty-Programs, Story-Mapping, Release-planning, Agile

### Senior Product Manager

[Yara International](https://himalayas.app/companies/yara-international). Mar 2020 - Mar 2024

```text
Scaled Farmcare from 0 to 1M users in 6 months in India, building agronomic advisory, commodity pricing, and pest detection from scratch. Tied in-app advisory to Yara's fertiliser retail network across 3 countries, driving $14M in attributed sales in 2023.
```

Skills: Product-Management, Mobile-Apps, AgriTech, Agronomic-Advisory-Services, Pest-Detection, Bluetooth, User-Adoption

### Product Manager

Maveric Systems. Jul 2019 - Feb 2020

```text
Lifted digital adoption 22% in H2 2019 by rebuilding login, overview, and statement journeys for 3 Middle East banks. Ran usability testing with 40+ retail banking customers, cutting statement-download abandonment by 29%.
```

Skills: Product-Management, Digital-Banking, Usability-Testing, User-Research, Journey-Mapping

### Senior Product Manager

BuildDirect Technologies. Dec 2018 - Jul 2019

```text
Grew mobile marketplace MAU 12% in 2 quarters by reworking search, product discovery, and listing quality. Used heatmap and session-replay analysis to fix 5 friction points, lifting listing-to-enquiry conversion from 2.8% to 3.7%.
```

Skills: Product-Management, Marketplace, Mobile, Funnel-Analysis, Heatmaps, Session-Replay, Conversion-Rate-Optimization

### Product Owner

[Bayer](https://himalayas.app/companies/bayer). Jul 2015 - Oct 2018

```text
Launched FarmRise from prototype to 2M+ users, validating product-market fit with 200 farmers. Held a 4.2 Play Store rating from 2016 to 2018 across 2M installs by running a monthly review-triage loop.
```

Skills: Product-Management, AgriTech, Mobile, PRD文档撰写, Story-Mapping, User-Research, Release-planning

### Senior Product Owner

Prowareness. Oct 2014 - Jun 2015

```text
Redesigned 12 high-traffic pages across Raet's employee self-service workflow with 5 enterprise stakeholders, lifting satisfaction from 3.2 to 4.1 in 8 months.
```

Skills: Product-Management, Enterprise-Software, Stakeholder-Management, UX-Design

### Senior Product Owner

[Tesco](https://himalayas.app/companies/tesco). Jun 2013 - Oct 2014

```text
Lifted support satisfaction from 3.3 to 3.9 by consolidating customer and order information into a single agent workspace, cutting average handling time 24%.
```

Skills: Product-Management, Customer-Support, Workflow-Optimization, Data-Consolidation

### Product Analyst, Marketing Analytics

[IBM](https://himalayas.app/companies/ibm-com). Sep 2011 - Apr 2013

```text
Built marketing spend forecasting models across 6 geographies at 97% accuracy, redirecting budget toward the 3 highest-yield regions.
```

Skills: Marketing-Analytics, Forecasting, Budget-allocation, Data-Analysis

### Web Analyst

[Tesco](https://himalayas.app/companies/tesco). Sep 2008 - Aug 2011

```text
Improved on-time web release delivery from 89% to 100% across Grocery, Wine, and Entertainment via a pre-launch QA checklist.
```

Skills: Web-Analytics, QA, Release-Management, Ecommerce

## Education

### MS Ramaiah Institute of Technology

MBA, Marketing

```text
MBA in Marketing from MS Ramaiah Institute of Technology, Bangalore, completed in 2008.
```

### MG University

B.Com, Commerce

```text
Bachelor of Commerce from MG University, Kochi, completed in 2006.
```

## Tech stack

- Box
- Figma
- Jira
- Confluence
- Trello
- Drupal
- Miro
- Balsamiq
- MURAL

To contact Robin, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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