# Rishabh Arora

Rishabh Arora is a remote worker on Himalayas, Deputy Marketing Manager at International Tractors Limited, based in India.

Source: https://himalayas.app/@rishabharora2

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I drive digital growth, demand generation, and brand strategy across global and D2C markets.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 183k+ INR |
| Job categories | Marketing Manager, Digital Marketing Manager, Brand Manager, Performance Marketing Manager, Demand Generation Manager, Growth Marketing Manager, Marketing Operations Manager, Content Marketing Manager, Sales and Marketing Manager, Marketing Brand Manager, Lead Marketing Manager, Marketing Communications Manager, Customer Marketing Manager, Organization Marketing Manager, Marketing Services Manager, Marketing |
| Skills | Marketing Strategy, Digital Marketing, Brand Management, Demand Generation, Performance Marketing, Lead Generation, Conversion Rate Optimization, CRM, Marketing Automation, Zoho, Salesforce, Google Ads, Meta Ads, LinkedIn Ads, Shopify, WordPress, Magento, Wix, AI Marketing, Content Marketing, SEO, Market Research, Consumer Insights, Data Analysis, Website Management, Adobe Creative Suite, PR Agency Collaboration, Cross functional Leadership |

## What I'm looking for

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I'm looking to lead digital growth, brand strategy, demand generation, and AI-driven marketing initiatives across global or D2C businesses, working cross-functionally to improve conversion, scale campaigns, and build strong brands.
```

## About

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I'm leading European digital strategy at International Tractors Limited, where I reduced dealer-network cost per lead by 75% while sustaining 100+ high-converting leads each month. I also launched five global websites end-to-end with AI-powered lead shortlisting.

Across Germany, Switzerland, Austria, Italy, Belgium, and the UK, I align regional digital execution with global brand and growth goals. I work across performance marketing, CRM, website management, content, and marketing automation, partnering with design and development teams and coordinating 7+ agencies.

Previously at Rangoli Color Lab, I grew D2C channels across owned ecommerce and Amazon, Flipkart, and Myntra, delivering 5+ ROAS overall and 7+ ROAS on top campaigns. I also reduced RTO by 10% through partial COD, pincode-level blocking, and risk-based customer segmentation.
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## Experience

### Deputy Marketing Manager (current)

International Tractors Limited. Jan 2025 - Present

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Led end-to-end launch of 5 global websites and owned digital marketing strategy across Europe, reducing cost-per-lead by 75% and driving AI-powered lead shortlisting.
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Skills: Digital-Marketing, Lead-Generation, Marketing-Automation, Cross-functional-Leadership, Website-Management

## Education

### IEC University

Master of Business Administration, Marketing. 2017 - 2019

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Pursued a Master's degree in Marketing, gaining advanced knowledge in marketing strategy and management.
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### Himalayan University

Bachelor of Computer Administration, Computer Administration. 2014 - 2017

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Completed a Bachelor's degree in Computer Administration, building a foundation in computer science and administration.
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## Tech stack

- Salesforce
- Shopify
- Magento
- WordPress
- Wix
- LinkedIn Ads

To contact Rishabh, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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