# Restu Trio Kumara

Restu Trio Kumara is a remote worker on Himalayas, Advertising Lead at PT Lampung Cerdas Mendunia, based in Indonesia.

Source: https://himalayas.app/@restutriokumara

```text
Advertising Lead at PT LAMPUNG CERDAS MENDUNIA, leading Meta and TikTok campaigns and producing video ads across two brands.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Indonesia |
| Authorized to work in | Indonesia |
| Salary expectations | 30k+ USD |
| Job categories | Advertising Lead, Performance Marketing Specialist, Social Media Marketing Specialist, Video Editor, Multimedia Specialist, Multimedia Designer |
| Skills | Meta Ads, TikTokAds, Performance Marketing, Campaign Optimization, Lead Generation, A B Testing, Conversion Tracking, Budget Management, Campaign Performance Analysis, Social Media Management, Content Strategy, Content Planning, Script Writing, Community Engagement, Social Media Optimization, Video, Video Editing, Video Production, Video Advertising, Video Content, Video Scripts, Video Recording, Social, Social Media, Social Media Marketing, Social Media Strategy, Social Media Design, Capcut, Canva, Inkscape, Adobe Creative Suite, Adobe Illustrator, DaVinci Resolve |
| Website | https://rtk.my.id |
| Portfolio | https://rtk.my.id |
| LinkedIn | https://https://www.linkedin.com/in/restu-t-454876175/ |

## About

```text
At PT LAMPUNG CERDAS MENDUNIA, I lead digital advertising strategies across two company brands, managing campaigns on Meta Ads and TikTok Ads. I use campaign data to shape creative briefs, content formats, and campaign optimisation.

As Performance Marketing Specialist, I planned campaigns for lead generation and conversion, produced performance-focused video ads, and tested creative variations. I monitored campaign indicators and adjusted targeting, creative, and advertising strategies based on results.

As Social Media Marketing Specialist and Multimedia Specialist, I managed content across Instagram, TikTok, and YouTube and produced videos from concepts and scripts through editing and publishing. I also developed wireframes, prototypes, and UI/UX designs using Figma.

Earlier, as a part-time Multimedia Designer, I produced more than 100 visual advertising assets and more than 100 commercial and educational videos. I also contributed to growing the company's YouTube channel to more than 100,000 subscribers.
```

## Experience

### Advertising Lead (current)

PT Lampung Cerdas Mendunia. Jun 2026 - Present

```text
Lead digital advertising strategies and paid media initiatives across two company brands. Manage end-to-end Meta Ads and TikTok Ads campaigns and oversee social media content planning, production, and publishing.
```

Skills: Meta-Ads, TikTokAds, Campaign-Optimization, A-B-Testing, Conversion-Tracking, Creative-Production, Data-Driven-Marketing, Video-Production, Social-Media-Management, Content-Strategy, Script-Writing, Storyboarding, Motion-Graphics, CPA, ROAS, CTR, CPM

### Performance Marketing Specialist

PT Lampung Cerdas Mendunia. Jan 2025 - Jun 2026

```text
Planned and executed performance marketing campaigns focused on lead generation, conversion, and budget efficiency. Managed advertising budgets and produced performance-focused video ads.
```

Skills: Performance-Marketing, Lead-Generation, Conversion-Tracking, Budget-Management, Meta-Ads, TikTokAds, Video-Editing, A-B-Testing, CPA, ROAS, CTR, CPM, Campaign-Optimization

### Social Media Marketing Specialist

PT Lampung Cerdas Mendunia. Jan 2024 - Dec 2024

```text
Managed content and visual communication strategies across Instagram, TikTok, and YouTube. Planned content ideas, wrote scripts, and edited long-form and short-form videos.
```

Skills: Social-Media-Management, Content-Strategy, Content-Planning, Script-Writing, Video-Editing, Instagram, TikTok, YouTube, Community-Engagement, Brand-Consistency, Performance-Analysis

### Multimedia Specialist

PT Lampung Cerdas Mendunia. Jan 2023 - Dec 2023

```text
Supervised and evaluated multimedia projects and social media campaigns. Led end-to-end production of long-form and short-form videos and collaborated with internal teams.
```

Skills: Multimedia-Production, Video-Production, Storyboarding, Script-Writing, Voiceover-Recording, Editing, Motion-Graphics, Figma, UI-UX-Design, Wireframing, Prototyping, Project-Management

### Multimedia Designer (Part-Time)

PT Lampung Cerdas Mendunia. Jan 2020 - Dec 2022

```text
Produced more than 100 visual advertising assets and commercial and educational videos. Managed content production for company social media channels and contributed to growing the YouTube channel to over 100,000 subscribers.
```

Skills: Graphic-Design, Video-Production, Social-Media-Management, YouTube-Channel-Management, Logo-Design, Infographics, Marketing-Collateral, Photoshop, Adobe-Illustrator, Premiere-Pro, After-Effects

### Creative & Media Division Member

Accounting Student Association (HIMAKTA), Universitas Lampun. Feb 2021 - Dec 2021

```text
Designed educational accounting carousel content for social media and produced visual materials for organizational activities, including proposal books and certificates.
```

Skills: Graphic-Design, Social-Media-Content, Visual-Design

## Education

### Universitas Lampung

Bachelor of Accounting, Accounting. 2019 - 2024

Activities and societies: Creative & Media Division Member, Accounting Student Association (HIMAKTA), February 2021 - December 2021

```text
Bachelor of Accounting degree from Universitas Lampung, completed in July 2024.
```

## Tech stack

- Google Analytics
- Figma
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Canva
- Google Ads
- DaVinci Resolve
- Final Cut Pro
- CapCut
- Meta Business Suite

To contact Restu, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Andrew Gusti Pamungkas](https://himalayas.app/@andrewgustipamungkas): Receiving Production Clerk, L.L.C PT. Hitachi Astemo
- [Pearlshell Glory](https://himalayas.app/@pearlshellglory): Senior Social Media Strategist, H2 Hub Pte Ltd
- [Arsyad Danial](https://himalayas.app/@arsyaddanial): Sr. Performance Marketing Strategist, Digital Chill
- [Gede Rickelme](https://himalayas.app/@gederickelme): Video Editor, PT Avipen Adhitama Industries
- [Anung Dewanto](https://himalayas.app/@andwto): Digital Marketing Staff, Ambara Used Car
- [Johnny Seven](https://himalayas.app/@johnnyseven): Graphic Designer, GoCity
- [Najla Maharani](https://himalayas.app/@najlamaharani): Graphic Designer, PT Bank OCBC NISP Tbk
- [Ratu Salsabila Anandita](https://himalayas.app/@ratuanandita): Creative Strategist & Multimedia Designer, Independent
- [Farrel Jahfal Aruf Rizqullah User](https://himalayas.app/@farreljahfalarufrizq): Marketing Communication, PT Pembangunan Sarana Perkasa
- [Akmal Irsyad](https://himalayas.app/@akmalirsyad): Digital Marketing Strategist, Moula Agency