# Renata Pena

Renata Pena is a remote worker on Himalayas, Social Media Manager at CARFAX, based in United States.

Source: https://himalayas.app/@renatapena

```text
Social Media Manager at CARFAX who rebuilt its organic social presence and is building a creator program.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 100k+ USD |
| Job categories | Social Media Manager, Community Engagement Specialist, Content Producer, Social Media Coordinator |
| Skills | Social Media Strategy, Content Strategy, Community Building, Content Creation, Social Listening, Social Media Analytics, Campaign Development, Asana, Premiere Pro, Adobe Express, Canva, Capcut, Sprout Social, Hootsuite, Spanish |
| Website | https://renatapaola.com |

## About

```text
At CARFAX, I rebuilt the organic social presence by redefining brand identity, content strategy, and platform execution. I own social strategy across platforms and write the Car Fox character scripting for social animations.

At Jellyfish, I owned social and community strategy, generating 293 opportunities and $2.5M in pipeline through organic social and community initiatives. I also launched a 1:1 peer networking program and led G2 review campaigns that secured 150+ reviews.

At POLITICO, LLC, I contributed to revenue through integrated marketing campaign content and launched POLITICO Focus’s Instagram. Earlier, at Khoros, I managed enterprise social media and community management for brands including Target and Meta.
```

## Experience

### Social Media Manager (current)

[CARFAX](https://himalayas.app/companies/carfax). Jun 2025 - Present

```text
Rebuilt CARFAX's organic social presence, redefining brand identity and content strategy. Leads expansion into Spanish-language content and manages a $200K influencer program.
```

Skills: Social-Media-Strategy, Content-Strategy, Brand-Identity, Content-Creation, Bilingual-Spanish, Sprout-Social, Analytics, Reporting, Influencer-Marketing, Team-Management

### Sr. Community Engagement Specialist

[Jellyfish](https://himalayas.app/companies/jellyfish-co). Mar 2024 - Jun 2025

```text
Owned social and community strategy, driving 460K+ impressions and $2.5M in pipeline. Launched a 1:1 peer networking program and led G2 review campaigns securing 150+ reviews.
```

Skills: Social-Media-Strategy, Community-Engagement, Community-Building, LinkedIn, Campaign-Management, Analytics, Reporting, Customer-Success, Marketing

### Associate Brand Content Producer

POLITICO, LLC. Jan 2023 - Mar 2024

```text
Contributed to $850K in revenue through content production for integrated marketing campaigns. Launched POLITICO Focus's Instagram and led social performance reporting.
```

Skills: Content-Production, Integrated-Marketing, Social-Media, Instagram, Analytics, Reporting, Audience-Insights

### Social Media Coordinator

Khoros. Sep 2021 - Jan 2023

```text
Managed enterprise social media and community management for brands including Target and Meta. Conducted social listening and led a social strategy refresh for a Fortune 50 client.
```

Skills: Social-Media-Management, Community-Management, Social-Listening, Sentiment-Analysis, trend-monitoring, Strategy, Client-Management

## Education

### Virginia Tech

Bachelor of Arts, Multimedia Journalism

```text
B.A. in Multimedia Journalism with a minor in Spanish.
```

## Tech stack

- Asana
- Adobe Premiere Pro
- Canva
- Hootsuite
- Sprout Social
- CapCut

To contact Renata, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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