# Ratnam Kumari

Ratnam Kumari is a remote worker on Himalayas, Digital Marketing Upskilling & Independent Campaign Work at Self Employed, based in India.

Source: https://himalayas.app/@ratnamkumari

```text
Google Ads specialist at Accenture who improved ROAS and CPA for international e-commerce advertisers through campaign and feed optimization.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 30k+ USD |
| Job categories | Paid Media Specialist, Digital Marketing Specialist |
| Skills | Google Ads, Google Shopping, Performance Max, Google Merchant Center, Product Feed Optimization, Search Campaigns, Display Advertising, YouTube Advertising, Microsoft Advertising, Meta Ads, Bidding Strategies, Pacing, Search Term Analysis, Audience Targeting, Rules |
| LinkedIn | https://linkedin.com/in/ratnamperformancemarketing |

## What I'm looking for

```text
I’m looking for senior paid media roles with global e-commerce brands and agencies.
```

## About

```text
At Accenture, I managed Search, Shopping, Performance Max, Display, and YouTube campaigns for e-commerce advertisers in the US, UK, and Australia. I improved ROAS and CPA on underperforming accounts through search-term pruning, bid strategy changes, budget reallocation, and audience refinement.

I also resolved Merchant Center feed issues and built GA4 and Looker Studio reporting for performance reviews. At Accenture, I audited conversion tracking in GTM and GA4 and fixed errors that distorted reported performance.

At Cognizant, I created and optimized Google Ads campaigns and managed Merchant Center feeds, including product attributes and disapprovals. Since March 2025, I’ve completed the Digital Marketing Master Certification with AI at IIM SKILLS and managed paid campaigns and digital marketing for a few small businesses on an informal basis.
```

## Experience

### Digital Marketing Upskilling & Independent Campaign Work (current)

Self Employed. Mar 2025 - Present

```text
Completed Digital Marketing Master Certification with AI at IIM SKILLS and managed paid campaigns for small businesses on an informal basis.
```

Skills: Meta-Ads, SEO, WordPress, Social-Media, Email-Marketing, AI-Tools, Google-Ads

### Senior Analyst, Google Ads & Performance Marketing

[Accenture](https://himalayas.app/companies/accenture). Sep 2022 - Mar 2025

```text
Managed Search, Shopping, Performance Max, Display and YouTube campaigns across multiple international e-commerce advertisers. Improved ROAS and CPA through search-term pruning, bid strategy changes, budget reallocation and audience refinement.
```

Skills: Google-Ads, Search, Shopping, Performance-Max, Display, YouTube, Merchant-Center, GA4, Looker, GTM, ROAS, CPA, Budget-Management, Audience-Targeting

### Senior Associate, Google Ads, Merchant Center & Promotions

[Cognizant](https://himalayas.app/companies/cognizant). Feb 2020 - Sep 2022

```text
Created and optimized Google Ads campaigns across Search, Display and YouTube for multiple advertiser accounts. Managed Merchant Center feeds, mapping and attributes, resolving disapprovals and policy warnings.
```

Skills: Google-Ads, Search, Display, YouTube, Merchant-Center, Feed-Optimization, Promotion, Campaign-Management

### Debt Collector

Midland Credit Management India. Jan 2018 - Feb 2020

```text
Worked as a Debt Collector at Midland Credit Management India.
```

### Technical Support Executive

Quatrro Global Services. Jun 2017 - Jan 2018

```text
Worked as a Technical Support Executive at Quatrro Global Services.
```

## Education

### Sachdeva Institute of Management and Technology

Bachelor of Computer Applications, Computer Applications

```text
Bachelor of Computer Applications (BCA) degree from Sachdeva Institute of Management and Technology.
```

### IIM SKILLS

Digital Marketing Master Certification with AI, Digital Marketing

```text
Completed the Digital Marketing Master Certification with AI, including practical assignments across Meta Ads, SEO, WordPress, social media, email marketing, and AI tools.
```

### HubSpot

Digital Marketing Certification, Digital Marketing

```text
Earned the Digital Marketing Certification from HubSpot.
```

## Tech stack

- Google Tag Manager
- WordPress
- Supermetrics
- Google Ads
- Google Merchant Center
- Looker Studio

To contact Ratnam, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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