# Rafael Henrique

Rafael Henrique is a remote worker on Himalayas, Analista de mídia Pleno at Agência Arpejo, based in Brazil.

Source: https://himalayas.app/@rafaelhenrique

```text
I plan and optimize paid media campaigns across Google, Meta, TikTok, and DV360 using data and automation.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 30k+ USD |
| Job categories | Media Analyst, Paid Media Manager, Digital Marketing Analyst, Performance Marketing Analyst |
| Skills | Media Buying, Digital Marketing, Microsoft Office, Excel, Google Ads, Meta Ads, TikTokAds, DV360, Google Analytics 4, Power BI, Data Analysis, Performance Marketing, Paid Traffic, Email Marketing, Social Media, LinkedIn Advertising, Market Research, Marketing Automation, AI, AI Agents, V Lookups, Spreadsheets, English, Interpersonal Communication, Emotional Intelligence, Legal Compliance, LGPD, Data Privacy, Google Ads Search Certification |
| LinkedIn | https://linkedin.com/in/rafael-marketing |

## What I'm looking for

```text
I'm seeking opportunities to apply paid media, data analysis, and AI automation to make campaign operations more efficient, analytical, and scalable.
```

## About

```text
I'm a paid media analyst currently planning and optimizing campaigns at Agência Arpejo, following my work at WPP Media Services and Cappuccino Digital.

Over six years in digital marketing, I've managed campaigns across Google Ads, Meta Ads, TikTok Ads, and DV360 for branding, reach, engagement, traffic, lead generation, and conversion.

I turn campaign data into actionable recommendations using GA4, Excel, and Power BI, while managing budgets, pacing, KPIs, executive reports, and client relationships.

I've progressed from media assistant to mid-level media analyst and independent traffic manager. I'm also building practical knowledge in AI, automation, and AI agents to make media operations more efficient, analytical, and scalable.
```

## Experience

### Analista de mídia Pleno (current)

Agência Arpejo. Apr 2026 - Present

```text
Worked as Analista de mídia Pleno at Agência Arpejo.
```

Skills: Media-Buying, Excel, Digital-Marketing, Microsoft-Office

### Analista de Mídia Pleno

WPP Media Services. Jun 2025 - Apr 2026

```text
Worked as Analista de Mídia Pleno at WPP Media Services.
```

Skills: Digital-Marketing, Excel, Google-Ads

### Gestor de Tráfego Pago

Self-employed. Jul 2024 - Jun 2025

```text
Worked as Gestor de Tráfego Pago at Self-employed.
```

### Analista de mídia JR

Cappuccino Digital. Sep 2022 - Mar 2024

```text
- Criação, mensuração e análise de campanhas em mídias sociais;
- Produção e apresentação de relatórios;
- Criação e envio de P.Is;
- Relacionamento com clientes;
- Relacionamentos com véiculos.
```

### Assistente de mídia

Cappuccino Digital. Oct 2021 - Dec 2022

```text
- Criação, mensuração e análise de campanhas em mídias sociais;
- Produção e apresentação de relatórios;
- Criação e envio de P.Is.
```

### Estagiário de marketing digital

[Matera](https://himalayas.app/companies/matera-gmbh). Jul 2020 - Oct 2021

```text
-Criação, mensuração e otimização de campanhas em plataformas de anúncios
-Criação de e-mails e fluxos de automações
-Pesquisas de mercado
-Gestão e postagem de conteúdo em site/mídias sociais
```

### Jovem Aprendiz

Rede Drogal. Dec 2019 - Jul 2020

```text
-Lançamento de medicamentos no sistema
-Atendimento ao cliente
-Atendimento telefônico
```

## Education

### OpenAI

Agents and Workflows

```text
Issued Jul 2026
```

### OpenAI

Applied AI Foundations

```text
Issued Jul 2026
```

### Centro Universitário Internacional UNINTER

Tecnologia em Marketing, Marketing. 2019 - 2021

### ETEC - Escola Técnica Estadual de São Paulo

Técnico em Administração, Business Administration and Management, General. 2019 - 2020

### E.E Jardim Santa Clara do Lago

Ensino Médio. 2016 - 2017

## Tech stack

- Microsoft Excel
- Microsoft Power BI
- Google Ads
- Power BI

To contact Rafael, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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