# Rafael Baqueiro

Rafael Baqueiro is a remote worker on Himalayas, Digital Communications Manager at DPM Metals Inc., based in Canada.

Source: https://himalayas.app/@rafaelbaqueiro

```text
Social media manager at Wink Media who grew Sigo al Tri to 2.9 million YouTube views organically.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Canada |
| Authorized to work in | Canada |
| Salary expectations | 90k+ CAD |
| Job categories | Social Media Manager, Digital Communications Manager, Digital Marketing Manager |
| Skills | Organic Social Strategy, UGCs Campaign, Sourcing Creators Influencers, Creator Briefing, Usage Rights, Trend Jacking, Meme Creation, Short form Video, Hook and Retention Optimization, Platform Algorithms, Content Calendar, Platform Native Copywriting, Community Management, Creative Briefing, Customer Relationship Management |

## About

```text
At Wink Media, my digital agency, I lead client social accounts from strategy and content calendars to community management and monthly reporting. I create assets in Canva and short-form video in CapCut, and train and guide freelancers and junior team members.

I built Sigo al Tri, a meme-driven football community for millennial and Gen Z fans, to 2.9 million YouTube views with no ad spend. Across YouTube, Instagram, TikTok, Facebook and X, it has 19,900 Instagram followers and more than 3,000 posts.

At DPM Metals Inc., I run social channels and regional accounts in Bulgaria and Ecuador, and wrote the Social Media Response Playbook. Earlier, I built Innovision Holdings Corp.'s first creator and UGC program, and managed social media for Mercedes-Benz and The Coca-Cola Company in Mexico.
```

## Experience

### Digital Communications Manager (current)

DPM Metals Inc.. Jan 2021 - Present

```text
Runs social channels for a TSX/ASX-listed company including LinkedIn, Facebook, X, and YouTube, plus regional accounts in Bulgaria and Ecuador. Wrote the Social Media Response Playbook and presents weekly performance insights to senior leaders.
```

Skills: Social-Media-Management, LinkedIn, Facebook, YouTube, Community-Management, Social-Listening, Analytics

### Founder, Social Media Lead (current)

Wink Media. Jan 2016 - Present

```text
Leads day-to-day client accounts including strategy, content calendars, community management, and monthly performance reports. Creates on-brand assets in Canva and short-form video in CapCut, and trains freelancers and junior team members.
```

Skills: Social-Media-Strategy, Content-Calendar, Community-Management, Canva, Capcut, Customer-Relationship-Management, performance-reporting, Mentorship

### Social Media Manager

INV Metals Inc.. Jan 2016 - Dec 2021

```text
Ran bilingual social and community for a gold project in Ecuador, adjusting content based on reach, engagement, and sentiment.
```

Skills: Bilingual-Social-Media, Community-Management, Content-Strategy, Analytics

### Social Media & Digital Marketing Manager

Innovision Holdings Corp.. Jan 2015 - Dec 2018

```text
Built the company's first creator and UGC program, sourcing creators, writing briefs, reviewing content, and securing usage rights. Ran top-performing UGC as paid ads on Facebook, Instagram, and YouTube, with ROI and CPM reports.
```

Skills: UGCs-Campaign, Sourcing-Creators-Influencers, Content-Briefing, Usage-Rights, Paid-Advertising, Facebook-Ads, Instagram-Ads, YouTube-Ads, ROI-Analysis

### Digital Marketing Manager

Mercedes-Benz. Jan 2010 - Dec 2015

```text
Managed Spanish-language social media for the Mexican market and launched the Mercedes-Benz Mexico YouTube channel.
```

Skills: Social-Media-Management, YouTube, Spanish-Content, Digital-Marketing

### Social Media Manager

[The Coca-Cola Company](https://himalayas.app/companies/coca-colacompany). Jan 2008 - Dec 2010

```text
Ran content and community for the official Spanish-language social channels and worked with agencies on campaigns.
```

Skills: Social-Media-Management, Community-Management, Campaign-Management, Spanish-Content

## Education

### Universidad Modelo

Bachelor of Business Administration, Business Administration and Marketing

```text
Bachelor of Business Administration and Marketing from Universidad Modelo in Mérida, Mexico.
```

### Hootsuite

Hootsuite Certified Professional, Social Marketing

```text
Certified Professional in Social Marketing from Hootsuite.
```

### Google

Google Analytics Certification, Analytics

```text
Certification in Google Analytics from Google.
```

### Google

Google Ads Search Certification, Advertising

```text
Certification in Google Ads Search from Google.
```

### American Marketing Association

AMA Certification, Marketing

```text
Certification from the American Marketing Association.
```

## Tech stack

- Google Drive
- Google Analytics
- Threads
- Canva
- Hootsuite
- Final Cut Pro
- CapCut
- Meta Business Suite
- Instagram
- YouTube
- Facebook
- TikTok

To contact Rafael, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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