# Ian Crisenco

Ian Crisenco is a remote worker on Himalayas, Chief Executive Officer at Multiply Today, based in Romania.

Source: https://himalayas.app/@qwentycrisenco

```text
Amazon brand leader and CEO with 9+ years driving profitable growth through data-driven e-commerce strategy.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Romania |
| Authorized to work in | Moldova, Romania, United States, United Kingdom |
| Job categories | Chief Executive Officer, Chief Executive Officer, Amazon Brand Manager, Digital Marketing, E commerce Strategy, Chief Executive Officer (CEO), CEO, Chief Executives |
| Skills | Amazon PPC, Amazon DSP, Advertising Strategy, Product Listing Optimization, SEO, A+ Content, Amazon Brand Registry, Brand Protection, Analytics Reporting, Excel, Data Driven Decision Making, Brand Development, Marketing Optimization, Competitor Research, Strategic Planning, Portfolio Growth, Budget Management, Launch Strategy, Product Lifecycle Management, Training And Development Of Teams, Cross functional Leadership, P&L Analysis, P&L Statements, P&L Reviews, P&L management, P&L By Channel, Cash Management, Cash Flow Analysis, DTC Operations, DTC Performance, DTC E Commerce Operations, DTC Ecommerce, DTC Growth, DTC Strategy, Creator Led DTC Growth, Coordination |

## What I'm looking for

```text
I’m looking to lead at the CEO level, combining brand strategy, Amazon advertising, and analytics to drive profitable growth. I thrive in fast execution environments with strong accountability, where I can build teams, optimize listings, and scale portfolios.
```

## About

```text
I’m an experienced, performance-driven Amazon Brand Manager with 9+ years leading e-commerce strategies that grow visibility and maximize profitability across Amazon platforms. I specialize in brand development, advertising optimization, and data-driven decision-making to turn marketplace activity into measurable business results.

As Chief Executive Officer (2023 - 2025 at Multiply Today and 2022 - 2024 at TBI Pro), I lead teams and execute strategy end-to-end—from building and recruiting marketing talent to managing budgets, KPIs, and portfolio performance. I’ve managed teams of 11 professionals and built execution systems that deliver projects within tight deadlines, including leading a portfolio of 5 Amazon brands that reached 3000+% revenue growth YoY.

I bring hands-on expertise in Amazon PPC & DSP, product listing optimization (SEO & A+ content), and Brand Registry & brand protection. Using Helium 10, Jungle Scout, and Excel, I draft and refine launch and lifecycle plans, execute competitive research, run reporting and forecasting, and consistently improve outcomes—such as optimizing listings for better organic ranking and increasing conversion rate by 9% while launching 50+ new SKUs.
```

## Experience

### Chief Executive Officer

Multiply Today. Jan 2023 - Jan 2025

```text
Led Multiply Today as CEO, driving Amazon advertising strategy across PPC and DSP and improving product visibility through product listing optimization (SEO and A+ content). Managed brand protection via Brand Registry and supported execution with data analytics and reporting using Helium 10, Jungle Scout, and Excel.
```

Skills: Amazon-PPC, Amazon-DSP, Advertising-Strategy, Product-Listings-Optimization, A+-Content, Amazon-Brand-Registry, Brand-Protection, Reporting, Team-Leadership, Data-Analysis

### Chief Executive Officer

TBI Pro. Jan 2022 - Jan 2024

```text
Managed a portfolio of 5 Amazon brands as CEO, delivering 3000+% revenue growth year-over-year through strategic launch planning and lifecycle management. Developed and optimized advertising strategies, improving organic ranking and increasing conversion rate by 9% while handling monthly reporting, forecasting, and KPI presentation to stakeholders.
```

Skills: Amazon-Brand-Management, Launch-Strategy, Product-Listing-Optimization, KPI-Management, Market-Research, Budget-Management, Cross-functional-Leadership, Competitive-Analysis

### Amazon Seller (Private Label)

Personal PL on Amazon. Jan 2016 - Jan 2020

```text
Executed a private-label launch strategy on Amazon, coordinating content creation and go-to-market timelines for 50+ new SKUs. Conducted weekly competitive analysis and worked with design and content teams to enhance A+ content and storefront pages.
```

Skills: Private-Label, Competitive-Research, Go-To-Market, Team-Coordination

## Education

### Free International University of Moldova

Bachelor of Marketing and Logistics, Marketing and Logistics. 2023 - Present

```text
Earned a Bachelor of Marketing and Logistics from the Free International University of Moldova in 2023.
```

### University of Warwick

Bachelor of Laws (LLB), Law. 2018 - Present

```text
Earned an LLB in Law from the University of Warwick in 2018.
```

## Tech stack

- Gmail
- Enhance
- Increase

To contact Ian, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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