# Kike González Rodríguez Kike González Rodríguez is a remote worker on Himalayas, Head of Growth - Demand Generation B2B at Tugesto, based in Spain. Source: https://himalayas.app/@quique-gonzalez-growth ```text Head of Growth at tugesto, lifting MRR per new customer by 500% and improving conversion rate from 3% to +20% through B2B SaaS demand generation. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Spain | | Authorized to work in | Spain | | Salary expectations | 55k+ EUR | | Job categories | Growth Marketing Manager, Demand Generation Manager, Growth Marketing Manager, Marketing Director, Growth Lead, Growth Manager, Head of Growth, Director of Growth, Chief Growth Officer, Director of Demand Generation, Marketing Manager | | Skills | Growth Marketing, B2B Demand Generation, Revenue Growth, Marketing Strategy, SEO, GEO, AEO, SEM, Paid Media, Conversion Rate Optimization, Content Marketing, CRM, HubSpot, Lifecycle Marketing, Inbound Marketing | | LinkedIn | https://https://www.linkedin.com/in/quique-gonzalez-rodriguez-growth-marketing/ | ## About ```text At tugesto, I lead B2B growth and demand generation across web, SEO/GEO/AEO, paid media, email, partners and HubSpot. In my first quarter, a shift toward larger companies and partner growth increased average MRR per new customer by 500%. I overhauled HubSpot’s CRM, forms, workflows and channel attribution, and worked closely with Sales to improve conversion: MQL-to-SQL rose from about 3% to 20%, and SQL-to-close from about 15% to 30%. At Springboard35, I built marketing from zero and owned the full funnel, from acquisition through revenue. The work helped grow the business from about €1.5M to more than €3.5M, with about €1.5M and 65% of own clients attributable to marketing. At Gil Real SL (Nachter), I managed multi-platform growth, content distribution and community for Nachter, including audience growth from 20k to over 1M on Facebook and from 100k to 3.5M on YouTube. I also worked in business development and marketing at Exponentia, and use funnel KPIs, CAC/LTV and AI tools to guide testing and growth decisions. ``` ## Experience ### Head of Growth - Demand Generation B2B (current) Tugesto. Mar 2026 - Present ```text Leading B2B growth and demand generation across web, SEO/GEO/AEO, paid media, email, partners and HubSpot, focused on pipeline, MRR and revenue. Achieved a +500% increase in average MRR per new customer in the first quarter. ``` Skills: SEO, GEO, AEO, Paid-Media, Email-Marketing, HubSpot, WordPress, Elementor, Google-Ads, Meta-Ads, CRO, B2B-Marketing, Demand-Generation ### Head of Growth Marketing & Communications Springboard35. Jun 2022 - Feb 2026 ```text Built marketing from zero, owning strategy, channel mix, and revenue-aligned cadence. Helped grow revenue from ~€1.5M to +€3.5M, with ~€1.5M and 65% of own clients attributable to marketing. ``` Skills: Marketing-Strategy, Paid-Advertising, SEO, Content-Marketing, CRO, CRM, HubSpot, GA4, GTM, Lifecycle-Marketing, Inbound-Marketing, Unit-Economics, B2B-Marketing, Team-Leadership ### Growth, Community & Project Manager Gil Real SL (Nachter). Jun 2021 - Jun 2022 ```text Managed multi-platform growth of the influencer Nachter across Facebook, YouTube, Instagram, TikTok and Twitch, scaling audiences significantly. Improved retention through consistent content and performance feedback loops. ``` Skills: Social-Media-Management, Content-Strategy, Community-Management, Audience-Growth, YouTube, Instagram, TikTok, Twitch, Facebook, Influencer-Marketing, Brand-Monetization ### Business Development & Marketing Exponentia. Sep 2019 - May 2021 ```text Ran market research and outbound prospecting for international accounts, and managed acquisition via SEO/SEM and content distribution. Owned CRM/pipeline follow-up from first touch to close. ``` Skills: Market-Research, Outbound-Prospecting, SEO, SEM, Google-Ads, LinkedIn-Ads, Content-Marketing, CRM, Pipeline-Management, B2B-Sales, Consultative-Selling ## Education ### EAE Business School Master, Marketing and Sales Management. 2025 - 2026 ```text Master in Marketing and Sales Management from EAE Business School, 2025-2026. ``` ### The Power Business School Master, Digital Marketing. 2020 - 2021 ```text Master in Digital Marketing from The Power Business School, 2020-2021. ``` ### CEF - UDIMA Advanced Course, Marketing. 2020 - 2020 ```text Advanced Course in Marketing Specialist from CEF - UDIMA, Valencia, 2020. ``` ### The Power Business School MBA, Marketing. 2019 - 2020 ```text MBA, Specialising in Marketing from The Power Business School, 2019-2020. ``` ### University of North Carolina Wilmington Bachelor's Degree, English. 2015 - 2016 ```text Bachelor's Degree in English (Erasmus) from UNCW, NC, USA, 2015-2016. ``` ### University of Valencia Bachelor's Degree, English Studies. 2010 - 2016 ```text Bachelor's Degree in English Studies from UV, Valencia, Spain, 2010-2016. ``` ### Coventry University Bachelor's Degree, Contemporary Studies. 2013 - 2014 ```text Bachelor's Degree in Contemporary Studies (Erasmus) from Coventry University, UK, 2013-2014. ``` ## Tech stack - Google Tag Manager - Elementor - Shopify - Google Search Console - HubSpot - Gemini - WordPress - Ahrefs - SEMrush - Google Ads - Screaming Frog - LinkedIn Ads - Odoo - HeyGen - Jasper - ChatGPT - Sora To contact Kike, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Álvaro Alberdi Cañizares](https://himalayas.app/@alvaroalberdi): Chief Marketing Officer, Planet Payment - [Paula Landinez Quiroga](https://himalayas.app/@paulalandinezquiroga): Senior Marketing Demand Gen Manager, Busuu - [Joice Alarcon](https://himalayas.app/@joicealarcon): Freelance Digital Marketing, With Lemon Juice - [Belén García](https://himalayas.app/@belengarcia): Growth & E commerce Project, Neuromart - [Jero Forteza](https://himalayas.app/@jeroforteza): Head of Demand Generation, Dealcode GmbH - [Victoria Zumarraga](https://himalayas.app/@victoriazumarraga): Marketing Manager, Refruing - [Mikhail Umnov](https://himalayas.app/@mikhailumnov): Head of Growth, ZIAVE Studio - [Maite Muruzabal](https://himalayas.app/@maitemuruzabal): Growth Marketing Manager, Audiense Ltd. - [Tamara Posavac](https://himalayas.app/@tamaraposavac): Head of Lifecycle Marketing & Partnerships, EasyCancha - [Jorge Ponce Requena](https://himalayas.app/@jorgeponcerequena): Sales and Marketing Support, CoMark